U pr pD og aT ra eD CCD Congress Center Dsseldorf mm 1314 February 2012 e

uS neo ulta atIon SIm t rpre echeS Inte e l Sp l lISh of a eng Into

2012 programme
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presenting partner*

Watzke vs. Tnnies:JoTheimBorussia battle for the #1 slot eternal ach , -

The knowledge advantage: Motif and value-oriented sponsoring a thing of the future!
SpoBiS and Ifm Sports enjoy a long-standing partnership. While this alliance is to be continued in 2012, it is now entering a new era: Ifm Sports has extended its commitment and is to be an official presenter at the SpoBiS, the largest conference in the sponsoring industry, until 2014. Whats more, Ifm Sports is to contribute its core competences of creating transparency and bases for decision-making in the sponsoring industry to a forum. In addition to quantitative factors, the focus tends to be on emotional impact and implicit effectiveness these days. The full potential of the sponsoring of the future can only be tapped into by means of value and motif-oriented strategies and measures. And it is in just these areas that IFM Sports gets involved, determining the implicit and explicit insights necessary to enable clients the all-decisive competitive edge. With our new planning and management tools, we transfer our wealth of experience and data acquired over the decades through concrete recommendations for action, and accompany you from the initial analysis through strategy development to process management and qualitative performance monitoring our knowledge is your advantage. Further information at:

www.ifm-sports.com

Everything but football: The competition for coverage

the fact that, apart from the beautiful game, many sporting disciplines receive nothing more than a fleeting mention in the mass media is nothing new. there are, however, several successful examples of so-called marginal sports, which have changed to such an extent that interest among spectators and media has increased significantly. The FIS Cross-Country World Cup held in Dsseldorf constitutes a prime example. Instead of passing through mountains and forests, the ski trail runs beside the River Rhine. The event attracts around 100,000 (!) spectators each year. The German Tennis Federation (Deutscher Tennis Bund, DTB) is also seeking good ideas: the white sport has been suffering a downturn in spectator numbers for years now. The new DTB president, Karl-Georg Altenburg, wants to change this. At the SpoBiS, the 48-year-old manager of the German office of US investment bank, J.P. Morgan, will outline the strategy he wishes to pursue. Athletics are also battling for coverage: at the SpoBiS, the president of the German Athletics Association (Deutscher LeichtathletikVerband, DLV), Dr. Clemens Prokop, will also explain how the sport intends to make it back into the media spotlight.
Alfons Hrmann Dr. Karl-Georg Altenburg Dr. Clemens Prokop

rd ns the rivalry between Ha e BoaDortmund and Schalke 04 is probably as old as the ith Borussia f th t w themselves. In recent years, the parallels between the two have ruhr-based ha C clubsan o 0. 1 ! 1:1 been strikingairm age financial issues, sporting success and increasing turnover. the eW e, Ch though: p N clubs zk See t managers shall discuss which club will take the lead in the future. Wa und. tm Dor When Hans-Joachim Watzke took over as managing director at Borussia six years ago, the club was desperately battling bankruptcy: 180 million euros of debt. This sum has since been reduced to just 38 million euros through the restructuring undertaken with the support of US investment bank Morgan Stanley an almost nominal sum in comparison with many other clubs. In the 2010 financial year, archrival FC Schalke 04 was finally in the black again after recording a loss of 16.8 million euros the previous year. However, the liabilities rose from 135 to 155 million euros during the same period. Despite this, the chairman of Schalkes supervisory board, Clemens Tnnies, looks to the future with optimism and has announced plans to consolidate in the medium term. The meeting of these two leading figures on the Main Stage should be a real highlight at the SpoBiS in 2012.

Welcome address
Dear Participants, W e l c o m e to the 2012 Sports Business Summit in Dsseldorf! Following a highly successful premire in 2011, representatives from the fields of sports and business will once again come together in the sports city of Dsseldorf for this leading branch meet in February 2012. Theres a great deal going on here in Dsseldorf. The city is continually improving the sports infrastructure in line with its Sport Master Plan. Modern facilities are attracting sports enthusiasts both young and old in fact, according to an opinion poll conducted this summer, Dsseldorf is the most active metropolis in Germany. All sports from club and school sports to popular and professional sports are supported. The city also focuses specifically on fostering young talent through Dsseldorfs Team London and the Juniorsportler des Jahres (Junior Athletes of the Year) award, among other initiatives. Our hall facilities, which range from straightforward sports halls to the multifunctional Esprit arena, ensure the optimal conditions for all sporting disciplines at every level from bambini football tournaments to boxing world championship bouts. The city of sports received well-deserved recognition at the 2011 Sports City Award in London. The hosting of top sporting events allowed Dsseldorf to once again achieve an excellent ranking. The international sports business branch shall now to come together in this sports-friendly environment; I wish you all a highly successful event! Warm regards

Lounge partner*

Orgatech to ensure the optimal networking environment

In its second year as the exclusive lounge partner at the SpoBiS, orgatech ag is to once again ensure the conferences characteristic unique networking environment. the company shall present its range of rental furniture and offer space for discussions in a spacious lounge. This year, the lounge will be located closer to the gettogethers centre and constitute an additional evening highlight as a cocktail lounge. Orgatech has made a name for itself in recent years as a supplier of rental furniture and floor coverings at countless major sporting events, and is meanwhile one of the largest suppliers in Europe. Thus its client portfolio includes Formula 1, the UCI Road Race World Championships in Copenhagen and numerous international football tournaments. With its commitment at the SpoBiS, Orgatech wishes to develop this expertise further and establish valuable new contacts. Further information at:

Leading sports bodies to attend the SpoBiS

fIfa, Dfl, DoSB, IpD, Deutsche Sporthilfe sports associations highest bodies to lend conference their support as partners and get involved in the event programme. In 2012, the SpoBiS can count on the support of top partners. With the DFL, DOSB, IPD and Deutsche Sporthilfe, the entire German sports industry will be represented by their highest bodies in Dsseldorf. Indeed, alone the IPD represents the four leading German professional leagues, namely the German Football League (DFL), Beko Basketball-Bundesliga (BBB), German Ice Hockey League (DEL) and Toyota Handball-Bundesliga (HBL). FIFA will therefore be in the very best of company. The world football association is to participate in the SpoBiS as an official Exhibition Partner for the first time in 2012.

Extensive media coverage of the SpoBiS

media coverage of europes largest sports business conference will once again be extensive when the key decision-makers from the fields of sport and business gather in Dsseldorf. From the Sddeutsche Zeitung to Sport1 and RTL to Spiegel Online, coverage of the last SpoBiS on the different media platforms was remarkable. The over 100 accredited journalists and 15 media partners from seven nations ensured Europe-wide coverage of the conference with their reports. Reaching a total of 90 million contacts, the SpoBiS attracted wider media coverage than ever before. Countless journalists from the fields of print and online media, radio and TV have already applied for accreditation for the 2012 conference, confirming the SpoBiS as an event attracting extensive media interest.

www.orgatech-ag.de

Dirk elbers Lord Mayor, City of Dsseldorf

* The partners are responsible for the content of the articles.

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Growing demand for sports and media law expertise

be discussed, which have a major impact on the branch as a whole. On the one hand, this is the opening up of the gambling market, the special situation developing in Schleswig-Holstein as a consequence, and the question of who stands to benefit from the gambling market reform in the future. On the other, this is the European Court of Justices ruling in the Karen Murphy case whose impact on the marketing industry remains entirely unclear. In this context, the forum will address the question of what the decision means in concrete terms and how TV marketing could change Further information at: in the future as a consequence. www.cms-hs.com

DFL media rights: Are new players bringing new money to the Bundesliga?
allocation of the media rights for the 2013/14 football Bundesliga season onwards is just around the corner. as the highlight of the first conference day, Dfl boss christian Seifert will field questions on his strategy for the big showdown and what potential customers do on the main Stage. Can an online sports show attract new players and new money to the Bundesliga? And if so, who are the potential licence holders? Yahoo and Europe's biggest newspaper publisher, Axel Springer, have been mentioned time and time again. The two companies, which are undoubtedly representative of a great many other publishers and internet companies, have been focussing on online video content for some time now. Thus Yahoo secured various highlight rights for the English Barcleys Premier League until the 2012/13 season in 2010 for around 10 million euros per season. Axel Springer has demonstrated a similar level of interest. With its flagship Bild newspaper, the Berlinbased publishing house is also focussing on online sports video content. Thus sports fans are currently able to access a wide range of offerings everything from Bundesliga highlights to pay-per-view games from other international football leagues. Ask sports enthusiasts in Germany and it would seem Christian Seifert is on the right track. According to a representative survey conducted by market research institute Pomit on behalf of SPONSORS, 46.8 per cent of German sports enthusiasts would watch a round-up of the latest Bundesliga matches online.
Christian Seifert

as in business in general, the demand for legal counsel is high everywhere that money is being made in the sports business and this more than ever before. One law firm in particular has successfully developed into a leading address for legal and strategic consulting for the sport and media industries: CMS Hasche Sigle. This year, the company was named Law Firm of the Year for media and sports law for the third time by reputable industry magazine JUVE. Conferring of the award is based on feedback from clients and competitors from this market segment, and clearly reflects the unique expertise offered by CMS Hasche Sigle in the fields of rights marketing, eGaming, eMedia, eCommerce, etc. During CMS Hasche Sigles Sport and Law forum at the upcoming SpoBiS, the key issues in sport and media law will

SpoBiS remains the place for sponsors to meet

a glance at the current registrations from the sports and business industries reveals that the SpoBiS is and remains the traditional meeting place for all major sponsors of the sports business industry. Two days, one venue the SpoBiS has been the sports business event with the highest density of advertisers with budget responsibilities for many years now. The cumulative global sponsoring budget of those who meet in Dsseldorf is accordingly high: similar to in 2011, a total of over 100 companies with a cumulative global sponsoring budget of around three billion euros will be represented in Dsseldorf. Thus high-ranking representatives from leading companies such as Mercedes, Carlsberg and Deutsche Bahn will be among those to share their expertise in the special interest forums when they speak on sports advertising, the role of sport in brand communication and successful sponsorship activation.
Anders-Sundt Jensen Gabriele Handel-Jung Dr. Holger Liekefett

premium partner*

UFA Sports and Apareo commit to new business model

ket within the increasingly demanding sports business industry. Apareo is to also contribute its expertise in the field of Customer Relationship Management at the SpoBiS within the scope of the CRM & Social Media special interest forum. Speaker Michael Hauser (CEO, Apareo) believes that in the sports business industry, the next big jump in sales can be achieved by tapping into the emotionality of sporting events virtually too. During his presentation, he will consider the roles CRM 2.0 and social media will play in this and how clubs can Further information at: ensure new growth. www.apareo.com

after an eventful few years, ufa sports was relaunched three years ago. the sports rights marketer is to use the SpoBiS to introduce its subsidiary, apareo, and the new business model they have developed for it. While searching for a future-oriented business model, the sports rights marketer came upon internet entrepreneur Maximilian Kuss who manages European Media Holding, one of Germanys fastest growing private media groups. Apareo GmbH, which they subsequently established together, offers clubs and associations integrated web infrastructures that allow them to monetise the customer data they have acquired. Individual modules for aspects such as ticketing, CRM and a community are combined in a single system, turning an anonymous mass of fans into familiar, paying customers in the process. With its new business model, UFA Sports is adapting to a competitive mar-

premium partner*

Growth through multiscreen services

the top events live and a variety of international sports: 2012 is going be an outstanding sporting year and eurosport will be the only provider to provide coverage of it non-stop across its entire platform. more than ever before, the focus is on the multimedia platform offerings: eurosport is the market leader among the online sports portals and a trendsetter in multiscreen and hD services in europe. From the IBU Biathlon World Cup and UEFA EURO 2012 to the Australian Open, Tour de France and London Olympics: sports fans, marketers, associations and events will simply not be able to escape Eurosport in 2012! This is because with Eurosport, Eurosport 2, Eurosport HD, Eurosport.com and its mobile applications, the international Eurosport platform is offering the opportunity to experience sport live and in perfect quality. Take London 2012: for the first time ever, Olympics fans will be able to follow the action live via all distribution channels whatever their location. Eurosport already successfully came out on top in the German online sports offerings in 2011 the company reaches over 10% of the European market via multimedia distribution. In Eurosports new business, the focus will remain on event marketing by Eurosport Events and new programmes on Eurosport and Eurosport 2. The company is committed to established and new partnerships with associations and rights holders on both a national and international level.

The major get-together: An absolute must-attend SpoBiS event

over the years, two programme points in particular have emerged as key networking opportunities: the get-together on the first evening and the after-work party on the second. When the official programme on the Main Stage comes to an end on the first conference day, the organisers invite participants to mingle at the traditional get-together. Participants can review the days events and establish new contacts in the very best networking conditions. The after-work party on the second evening also offers excellent opportunities. The obligatory small talk tends to have been exhausted over the two conference days, hence the second evening subsequently allows for specific issues and business relations to be discussed in greater depth in relaxed surrounds. The CCDs spacious premises offer ample space for discussions, and guests culinary needs are met with exquisite catering.
* The partners are responsible for the content of the articles.

Further information at:

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Award Ceremony
Achten Axel, Deutsche Sport Marketing
Altenburg Karl-Georg, German Tennis Federation (DTB) Arp Hans-Jrg, CDU Schleswig-Holstein Alexandrova Elena, Megafon Gruschwitz Dieter, ZDF

Speakers
Oelke Torsten, Internet entrepreneur Peters Peter, FC Schalke 04
Pfannmller Stefan, Netzathleten Pieker Marcus, Jack Wolfskin Pommer Jan, Beko Basketball-Bundesliga (BBL) Prokop Clemens, German Athletics Association (DLV)

Hambach Wulf, Hambach & Hambach

Handel-Jung Gabriele, Deutsche Bahn Hasenbein Philipp, Sportfive Hauser Michael, Apareo Hedderich Fabian, actori Heiermann Andreas, Goeke Hilke Joachim, Hamburger SV Hintzsche Burkhard, City of Dsseldorf Hrmann Alfons, German Ski Association (DSV) Hoffmann Bernd Holzschuh Rainer, kicker Hopp Dietmar, SAP Huefnagels Dirk, HypoVereinsbank

Bach Thomas, German Olympic Sport Federation (DOSB)

Bachr Frank, InteractiveMedia Baldisweiler Nicole, Mercedes-Benz Baron Christoph, Mindshare Begale Christina, Sportagentur Dsseldorf Bender Tom, German Football League (DFL) Berden Hai, VVV-Venlo Bergeaud Julien, Eurosport Bertling Christoph, German Sport University Cologne Bohmann Frank, Toyota Handball-Bundesliga (HBL) Bossmann Berries, Sport Bild Bowden Paul, Vietentours Brenig Christian, Postbank Boulot Marine, Europcar Group Bullinger Winfried, CMS Hasche Sigle

Quermann Dirk, Merkur Interactive Radda Tibor, Eurosport

Radel Philipp, WWP Group Radrizzani Andrea, MP & Silva Rathbone Gary, Supersport International Reindl Franz, German Ice Hockey Federation (DEB) Reif Christian, Long Jump European Champion 2010 Resch Nicole, IBU Reuter Jrg, grnekpfe Reuter Claudia, Zchel Richter Julia, Axel Springer Riedle Christian, IFM Sports Rttgermann Thomas, VfL Wolfsburg

Winner of the 2011 Sports Marketing Award

2012 Sports Marketing Award

the eSB europische Sponsoring-Brse is to confer the Sports marketing award for the eighth time in 2012. this year, the award will be presented by pro event live-communication and co2ol. the new partners are responsible for staging of the award ceremony and contribute extensive expertise in the field of sustainability. The response from the countless companies and agencies who submitted an application is an indication of the award's significance within the industry. A total of 25 fascinating and ingenious marketing projects have been submitted for consideration for the most coveted award in the sports business industry. These will be evaluated according to the three criteria of marketing success, innovation and trend, and sustainability a challenge the applicants have consciously set themselves. The jury members from a variety of different fields ensure fair, objective and competent evaluation of the applications submitted. The ten jurors are: olaf markhoff (nike germany), prof. manuela rousseau (Beiersdorf), christian riedle (Ifm medienanalysen), tom Bender (german football league), marcel cordes (Sport + marKt) prof. Dr. christoph Breuer (german Sport university cologne), prof. Dr. claudia Kemfert (german Institute for economic research), prof. Dr. herbert Woratschek (university of Bayreuth), Dieter gruschwitz (ZDf) and Werner Starz (eurosport). On 13 February 2012 the best sports marketing campaign will be conferred at the main stage of the SpoBiS.

the 13 nominees for the

2012 Sports marketing award:

campaign for the fIfa Women's World cup 2011 (BBDO-Live + Deutsche Post) DB Schlerreporter (Deutsche Bahn) oberliga Junioren (EnBW) footballkids for nature (Fussball-Verband Mittelrhein + Jack Wolfskin + actori) meisteraktion BVB (Goldene Generation + Signal Iduna) Dress me for the finale (Hugo Boss + LIGANOVA) Imtech arena naming rights and unique reference (Imtech Germany) fussballbundesliga fhrt man (Juniper Group + MAN) argobank auffrischprmie (Markenloft) t aSIcS frontrunner (netzathleten MEDIA) Kleine hamburger rgern die Wlfe campaign (The Potentialist) hopp Schwiiz (VOK DAMS + Swisscom) cancer prevention campaign during the fIfa Women's World cup 2011 (Zecco Sportvermarktung)

Ilgner Michael, Deutsche Sporthilfe Jens Andreas, von appen | jens

Jensen Anders-Sundt, Mercedes-Benz Jobst Alexander, Schalke 04

Calmund Reiner, Football Manager

Cordes Philip, UFA Sports Cording Sebastian, CMS Hasche Sigle Cuenca Ignacio, SunPower

Kaiser Oliver, FASPO

Kind Martin, Hannover 96 Klos Stefan, Proprojekt Knopek Lutz, German Bundestag Kohls Matthias, asics Germany Kornett Detlef, Red Bull Koslowski Ralf, Infront Germany Kttker Ralf, German Football Association (DFB)

Seifert Christian, German Football League (DFL)

Sippel Frank-Thomas, Spiegel TV Standop Uwe, bona dea produktion Stegelmann Lars, UEFA Steuer Roman, Sky Germany Stiegenroth Henning, Deutsche Telekom Strauss Florian, Ledavi Struck Christian, Grundig

Dnzler Stefanie, Humboldt University

Daubenmerkl Bernd, Eurosport Daubitzer Jrg, German Football League Sports Enterprises Deissenberger Thomas, Constantin Sport Marketing Dietz Frank, Hyundai Digel Helmut, IAAF Dopheide Frank, Deutsche Markenarbeit Drinkuth Henrik, CMS Hasche Sigle Durry Ralph, Member of the editorial SID

Lambertz Michael, TUI Travel

Laude Nicolai, Volkswagen Liekefett Holger, Carlsberg Germany Lina Michael, ARD Sales & Services Loppe Manfred, RTL Ludwig Stefan, Deloitte

Thomas Helge, pro event live communication

Tre Thomas, Borussia Dortmund Tripcke Gernot, German Ice Hockey League (DEL)

Uffmann Tobias, Medienfabrik Vidal Rudolf, Deutsche Telekom

Vieten Petra, Vietentours van Almsick Franziska, Deutsche Sporthilfe von Appen Jrg, von appen | jens von Bentzel Birgit, RTL

Eckelhof Julian, CO2OL Fiekens Peter, Castrol

Filbry Klaus, Werder Bremen Frenzel Oliver, IFM Sports Fringuelli Pietro, CMS Hasche Sigle

Maluf Carlos Eduardo C., ESPN

May Jrgen, pro event live communication Meeske Michael, FC St. Pauli Mennerich Stefan, FC Bayern Munich Meurer Stefan, Tipico Mudter Paul, IP Germany Mller von Vultejus Robert, UFA Sports

the applicants in overview

reno Windsurf World cup (Act Agency), reno Windsurf World cup (Act Agency), footballkids for nature (Fussball-Verband Mittelrhein + Jack Wolfskin + actori), adidas is all in (Adidas), campaign for the fIfa Women's World cup 2011 (BBDO-Live + Deutsche Post), DB Schlerreporter (Deutsche Bahn), postbank Stdte-tour (Deutsche Postbank), oberliga Junioren (EnBW), Knigsblauer planet (Goldene Generation + Gazprom), meisteraktion BVB (Goldene Generation + Signal Iduna), Search engines and social media marketing (gramercy global media), Dress me for the finale (Hugo Boss + LIGANOVA), Imtech arena naming rights and unique reference (Imtech Germany), fussballbundesliga fhrt man (Juniper Group + MAN), golfcity (methode-k), targobank auffrischprmie (Markenloft), aSIcS frontrunner (netzathleten MEDIA), paulaner cup des Sdens (powerpress medien), eDge and fans (Serviceplan + Castrol), convergent streaming portal (sportdigital), BVB iphone app (Borussia Dortmund), BVB total! (Borussia Dortmund + Deutsche Telekom), Kleine hamburger rgern die Wlfe campaign (The Potentialist), hopp Schwiiz (VOK DAMS + Swisscom), cancer prevention campaign during the fIfa Women's World cup 2011 (Zecco Sportvermarktung), gute freunde kann niemand trennen song (TSG Tbingen + Querfeldeinsport)

Glander Torben, SID Marketing

Genzlinger Heiko, yahoo Deutschland Gkkaya Sevilay, Citron Goldhammer Klaus, Goldmedia Grbel Oswald

Winter Volker, Sky Germany

Wst Kevin, Imtech Germany Wundram Gisbert, Sportdigital

Nieber Axel, kicker

Nolte Martin, German Sport University Cologne
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Faciliator
Nickles Dieter

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overview

overview

Day 1
monDay feBruary 13, 2012 (checK-In from 8:30)
forumS time 9:3012:10 9:3011:25 9:4012:00 10:0012:00 10:0012:50 forum The knowledge advantage (IFM Sports) Sports reporting 3.0 (SID) Global sports business (Orgatech) Digital sponsoring (Fussball.de/kicker.de) Sustainability in sport (pro Event/Co2oL) room 1 26 14 27 28 page 12 12 13 13 14

Day 2
tueSDay feBruary 14, 2012 (checK-In from 8:30)
forumS time 10:3012:45 10:3012:50 10:4512:20 11:0012:30 forum Integrated brand campaigns of the future (IP Germany) Sport and politics (Initiative Profisport Germany) Sport and TV (ZDF Werbefernsehen) Fan value and social media (apareo) room 26 14 27 28 page 17 17 18 18

forumS time 13:0015:30 13:1515:45 13:1515:25 13:3015:25 13:4515:40 forum Football Hospitality, a business case (Zchel) Sports media strategies in 2012 (Eurosport) The location factor in sport (SportAgentur Dsseldorf) Sports and laws (CMS Hasche Sigle) room 1 26 27 14 28 page 14 15 15 16 16

maIn Stage 14:30 15:00 15:30 Sponsoring from the CEO's perspective: Oswald Grbel Tennis, a sleeping giant: Dr. Karl-Georg Altenburg, DTB & JP Morgan

room 1

page 11

On the path to gold: incl. Franziska van Almsick, Dr. Michael Ilgner, Stiftung Deutsche Sporthilfe

maIn Stage 16:00 16:15 16:45 17:30 18:00 Welcome address From the Olympics to (popular) sports on TV: Dr. Thomas Bach True love: Authentic football as a recipe for success: Hans-Joachim Watzke 2012 Sports Marketing Award The DFL media rights: Christian Seifert, DFL

room 1

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from 18:30 get-together

from 16:15 after-work party

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13 february, 2012

14 february, 2012

Main Stage, Day 1

Faciliator
Dieter nickles, experienced television presenter

Main Stage, Day 2

14.30 1:1 Chat

Sponsoring from the CEOs perspective

oswald grbel, former ceo, uBS and credit Suisse

16.00 Welcome address 16.15 1:1 Chat

From the Olympics to (popular) sports on TV: A DOSB president exclusive on current issues
Dr. thomas Bach, president, DoSB and Vice president, Ioc

16.45 Diskussion Discussion

True love: Authentic football as a recipe for success

NeW!
hans-Joachim Watzke, chairman of the Board, Borussia Dortmund

15.00 Vortrag 15.00 Speech

Tennis, a sleeping giant: The new DTB presidents plans for Germanys third largest sports association
Dr. Karl-georg altenburg, president, german tennis federation (DtB)

15.30 Diskussion Discussion 17.30 Keynote & Award

On the path to gold: Why DAX companies commit to Deutsche Sporthilfe

Dr. michael Ilgner, ceo, Deutsche Sporthilfe franziska van almsick, Deputy chair of the Supervisory Board, Deutsche Sporthilfe NeW! chrisitan reif, long Jump european champion 2010

2012 Sports Marketing Award

Keynote: Sponsoring 2020: Trends and Perspectives
oliver Kaiser, president, faSpo

18.00 1:1 Chat

Photo: Stiftung Deutsche Sporthilfe

christian Seifert, chairman of the Board, german football league (Dfl)

18.30 Get-together

10

Photo: Stiftung Deutsche Sporthilfe

DFL media rights: Are new players bringing new money to the Bundesliga?

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forums, Day 1

13 february, 2012 forum partner**

www.ifm-sports.com

forums, Day 1

13 february, 2012 forum partner**

www.orgatech-ag.de

The knowledge advantage

How explicit and implicit insights allow sponsoring success to be planned Room 1
9:30 Speech

The full potential of the sponsoring of the future is developed by means of value and motif-oriented strategies and measures. And it is in just these areas that IFM Sports gets involved, determining the implicit and explicit insights necessary to enable clients the all-decisive competitive edge. For an awareness is gained from these insights, knowledge is gained from this awareness, and an advantage is gained from this knowledge!

Global sports business

Facilitator: Uwe Standop, bona dea production

Room 14

orgatech ag is one of the largest rental furniture providers in Europe, offering a wide range of brand name products, services and logistics, individual leasing concepts, and inexpensive sales offers all from a single source. The most important markets include trade fairs/exhibitions and events/ conferences. The price/performance ratio in addition to the quality, availability and design of the products set ORGATECH apart.

The power of insights

oliver Kaiser, president, faSpo

The 2012 Olympics: The little 1x1 for sponsors and hospitality in London
petra Vieten, Associate, Vietentours paul Bowden, Project Manager London, Vietentours

9:40 Speech

9:55 Speech

The significance of storytelling in sponsoring

oliver frenzel, Head of Neuromarketing Research, IFM Sports

From Germany around the globe: The Mercedes-Benz Viano brand ambassador at the Windsurf World Cup
nicole Baldisweiler, Head of Marketing Management, Transporter Sales, Mercedes-Benz

10:00 Speech 10:20 Speech 10:40 Speech 11:00 Break 11:20 Speech 11:40 Speech

10:25 Speech 10:50 Break 11:00 Speech

Impact research 2.0 proof of performance in sponsoring

Dr. henning Stiegenroth, Director of Sports Marketing, Deutsche Telekom

Sustainability at mega events: Hunting white elephants

Stefan Klos, CEO, Proprojekt

Nothing to declare: VVV Venlo as a platform for German-Dutch business activities The importance of activation strategies for sponsoring success
florian Strauss, Managing Director, Ledavi hai Berden, CEO, Seacon Logistics & President, VVV-Venlo

The Tour de France as a formula for success: How Europcar makes efficent investments in cycling
marine Boulot, Group Communications Director, Europcar Group

11:25 Discussion

The role of figures, facts and data in sponsorship planning and management
philipp radel, COO, WWP Group | christian riedle, Managing Director, IFM Sports Ignacio cuenca, Marketing Director International, SunPower christian Brenig, Head of Sponsoring, Postbank

Sponsorship activation in Russia

elena alexandrova, Head of social programs & special projects, Megafon

Sports reporting 3.0

Facilitator: Lukas Stelmaszyk, SPONSOR
S

forum partner**

www.sid.de

Room 26

The Sport-Informations-Dienst (SID) is a multimedia sports news agency that supplies the media, associations, active participants and companies with up-to-the-minute sports information around the clock. News in text and images, video footage and live events the SID is on location with its team of reporters, ensuring uninterrupted coverage 365 days a year.

Sponsoring digital
Facilitator: Philipp Klotz, SPONSOR
S

forum partner**

www.kicker.de I www.fussball.de

Room 27

Kicker online and fuSSBall.De are the football combo premium brands of the marketer with the widest coverage, Interactivemedia. In cooperation with t-online.de Sport, they address around eight million unique users and are therefore by far the number one in Germany. The internet portal of Germanys leading football magazine and the German Football Associations 360 football portal show the latest trends, markets and opportunities on the online pitch that means the world.

9:30 Speech

Changing media consumption: How news is consumed today

Dr. christoph Bertling, University Chair, Institute of Communication and Media Research, German Sport University Cologne

From sponsoring to ones own platform: The importance of online media for sports associations, taking the example of the DFB
ralf Kttker, Director Media, German Football Association (DFB) rudolf Vidal, Head of the sports portals, Deutsche Telekom

10:00 Discussion

9:50 Discussion

Print, online, video content: Changes in sports reporting

NeW! ralph Durry, Member of the editorial SID | tobias uffmann, Head of the Sports Division, Medienfabrik | frank-thomas Sippel, Managing Director, Spiegel TV Infotainment Berries Bossmann, Chief Reporter, Sport Bild

The media landscape of tomorrow: Why sports marketing is increasingly digital

Dr. phil. Stefanie Dnzler, Lecturer in Media Economics, Humboldt University

10:20 Speech

Digital worlds: How brands make their sponsorship an experience

10:20 Speech

10:40 Discussion

Germany's first 24-hour sports news channel: An interim report

roman Steuer, Senior Vice President, Sky Sport News HD

frank Bachr, Managing Director, InteractiveMedia axel nieber, Head of Print and Digital Marketing, kicker

10:40 Discussion

Amplifiers or avoiders: How media showcase sponsors

nicolai laude, Head of Sports Marketing, Volkswagen | manfred loppe, Manager Sport, RTL torben glander, Unit Manager, SID Marketing | rainer holzschuh, Editor, kicker

Carlsberg, a case study: Digitalising activation

Dr. holger liekefett, Director of Marketing, Carlsberg Germany

11:00 1:1 Chat

The star goes digital: How brands will conduct brand communication in the future and the role sports will play in this
anders-Sundt Jensen, Head of Brand Communication, Mercedes-Benz
*Enquired

11:30 1:1 Chat

**The partners are responsible for the content of the company profiles.

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forums, Day 1

13 february, 2012 forum partner**

www.proevent.net I www.co2ol.de

forums, Day 1

13 february, 2012 forum partner**

www.zaechel-ag.de

Sustainability in sport
Facilitator: Helge Thomas, pro event live communication

Room 28
10:00 Keynote

pro event live-communication gmbh works according to the GREENCO2MM principle. The agency stands for emotional and climate-friendly live communication, and has developed the first event-specific environmental management system in cooperation with EVENTUMS. co2ol provides support in the definition and implementation of successful climate protection strategies, and creates added value for sport and sponsors through innovative tools and tried-and-tested concepts such as footprint|LIVE and climate neutrality.

Hospitality, a business case

Facilitator: Hans-Willy Brockes, ESB

Room 26

Full-service agency Zchel ag is been active in the fields of events and hospitality since 1994. Over the years, the company's affinity for sports has allowed it to establish itself as a leading hospitality agency for hospitality production, and participant and ticket management. Subsidiary VIP Sportstravel offers clients 360 travel solutions for countless international sporting events.

Creating values through sustainability

Jrg reuter, Managing Director, grnekpfe Strategieberatung

Major events as a fan magnet: How to activate fans and business clients
peter fiekens, Managing Director, Castrol reiner calmund, Football Manager

13:15 Discussion

10:20 Speech

Green by conviction: Environmental protection and environmental partners at VfL Wolfsburg

thomas rttgermann, Managing Director, VfL Wolfsburg co2 inventory: Julian eckelhof, Carbon Management Consultant, CO2OL

The S20 "Hospitality and Criminal Law" guidelines' recommendations for action in practice
NeW! Josef Stadtfeld, Managing Director, S20 The Sponsors Voice

13:45 Speech

10:50 Speech

TUI's "Drinking cups for drinking water" campaign

michael lambertz, CMO Group Marketing, TUI Travel

Efficient and customised ticket and participant management: Allianz and Carlsberg Breweries
claudia reuter, COO, Zchel

14:15 Speech

11:10 Speech 11:30 Break 11:40 Speech

The Imtech Arena: Future-oriented energy efficiency! Sustainability as a business case

Kevin Wst, Corporate Communication, Imtech Germany

Business at regular meets: How medium-sized companies can successfully use sponsoring and hospitality
andreas heiermann, Managing Director, Goeke

14:45 1:1 Chat

100% sexy, 100% climate-friendly: That's how events should be today!

Jrgen may, Senior Consultant, pro event live communication

Corporate hospitality: A B2B marketing tool opens up new opportunities in the CEE region
lars Stegelmann, Global Hospitality Sales and Marketing Manager, UEFA

15:15 Speech

12:10 Speech

footballkids for nature: A one-two pass between advancing young talent and nature protection
Dr. fabian hedderich, Project Manager for Sport, actori marcus pieker, Manager Sponsoring & Events, Jack Wolfskin

Football
Facilitators: Marco Klewenhagen, SPONSOR
S

Sports media strategies in 2012

Facilitator: Lukas Stelmaszyk, SPONSOR
S

forum partner**

www.eurosport.com

Room 1
Borussia's turnaround: How to restore a club's profitability
thomas tre, Managing Director, Borussia Dortmund

Room 27
Out of the spotlight: Athletics vying for coverage

eurosport is Europes leading sports entertainment platform. Around 300 million viewers in 59 countries receive the Eurosport and Eurosport 2 channels. Eurosport HD has been broadcast since 2008; the first Europe-wide live 3D sports broadcast followed in 2010. The online network with mobile services such as iPhone apps is the most important sports portal in Europe. Eurosport is also the number one organiser and marketer of sporting events such as the FIA WTCC.

13:00 Case Study 13:15 Case Study 13:30 Case Study 13:45 Discussion

13:15 Case Study

Dr. clemens prokop, President, German Athletics Association (DLV)

10 years of youth development in Hoffenheim: Why young talent centres are worthwhile
Dietmar hopp, Founder, SAP

Skiing, shooting, winning: The biathlon success story

NeW! Dipl. Jur. nicole resch, Secretary General IBU

13:30 Case Study

Financing with fan bonds: "At St. Pauli, we settle matters for ourselves"
michael meeske, Managing Director, FC St. Pauli

How the new football Bundesliga managers are bringing a wind of change
Joachim hilke, Board Member, Hamburger SV | alexander Jobst, Board Member for Marketing, FC Schalke 04 | Klaus filbry, Managing Director, Werder Bremen

Evaluating ideas and an analysis: A 1:1 discussion

Julien Bergeaud, Director of Programmes, Eurosport

13:45 1:1 Chat

Insights into Eurosport's business plan: 10 questions to Bernd Daubenmerkl

Bernd Daubenmerkl, Managing Director, Eurosport Media and Global Sales Director Eurosport Events

14:00 1:1 Chat

14:15 Discussion

The new power of the patrons: What impact does Financial Fair Play really have on the clubs?
peter peters, Managing Director, FC Schalke 04 | Dr. henrik Drinkuth, Lawyer (Partner), CMS Hasche Sigle | NeW! Jrg von appen, Partner von appen | jens (Facilitator)

Can digital media make money with sport and if so, how?
heiko genzlinger, Managing Director, yahoo Germany | tibor radda, Sales Director, Eurosport Media gisbert Wundram, Managing Director, Sportdigital | thomas Deissenberger, Chairman of the Board, Constantin Sport Marketing | Julia richter, Managing Director of Sales, Axel Springer

14:20 Discussion

15:00 Discussion

DFL overseas marketing: Why a league is booming overseas

Jrg Daubitzer, Managing Director, DFL Sports Enterprises | andrea radrizzani, Group CEO, MP & Silva | carlos eduardo c. maluf, Director of Acquisitions, ESPN | gary rathbone, Head of Africa, Supersport International | NeW! Dr. andreas Jens, Partner von appen | jens (Facilitator)
**The partners are responsible for the content of the company profiles.

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forums, Day 1

13 february, 2012 forum partner**

www.sportstadt-duesseldorf.de

forums, Day 2

14 february, 2012 forum partner**

www.ip-deutschland.de

The location factor in sport

Facilitator: Stefan Ludwig, Deloitte

Room 14
13:30 Welcome Address

As the central link in Dsseldorfs sports event network, the sportAgentur is the competent contact and source of ideas for event organisers, sports associations, sponsors and the general public. In this constellation, the sportAgentur markets its varied range of events, conveying the dynamic and cosmopolitan image of Dsseldorf as a city of sport.

Integrate brand campaigns of the future

Facilitator: Birgit Grfin von Bentzel, RTL

Room 26
paul mudter, Managing Director Interactive, IP Germany

Ip germanys core business is video marketing for the four leading channels of the RTL Germany media group on TV, online and mobile media. This is complemented by external websites such as bundesliga.de, sky.de and the sports offers on the netzathleten network. IP provides exclusive video content for everything from Formula 1 to boxing to the Bundesliga.

The location factor for sports and event venues: Which events can cities afford?
Burkhard hintzsche, City Councillor, City of Dsseldorf

Triple play: Three brands, one campaign, 360 success Kia meets Alarm fr Cobra 11 at RTL Frontrunner powered by ASICS: The perfect combination of sponsoring, social media and user involvement
matthias Kohls, Senior Manager Sport Marketing, Asics Germany

10:30 Speech

13:40 Speech

The German House and the DOSB: What Dsseldorf has in common with Beijing, Vancouver and London
axel achten, Managing Director, DSM Deutsche Sport Marketing

11:00 Speech

14:00 Speech

Return from insignificance: What Fortuna Dsseldorfs turnaround means for the city
ralf Koslowski, Managing Director, Infront Germany

How and why brands allocate their sponsoring budgets to interdisciplinary channels
christian Struck, Director Brand Management, Grundig Intermedia

11:30 Speech

14:20 Speech

Bringing cross-country skiing to the city: Why the FIS and DSV have trusted in Dsseldorf for a decade
alfons hrmann, President, German Ski Association (DSV)

What does the future of integrated brand campaigns look like?

paul mudter, Managing Director Interactive, IP Germany | christian Struck, Director Brand Management, Grundig Intermedia | tom Bender, Managing Director, German Football League (DFL) Stefan pfannmller, former Olympic champion, founder of Netzathleten matthias Kohls, Senior Manager Sport Marketing, Asics Germany

12:00 Discussion

14:40 Discussion

Dsseldorf city of sport in the competition between the metropolises: top of the league or half way down the field?
christina Begale, Managing Director, SportAgentur Dsseldorf frank Dopheide, Managing Director, Deutsche Markenarbeit prof. Dr. helmut Digel, Council Member, International Association of Athletics Federations (IAAF)

Sport and Law

Facilitator: Philipp Klotz, SPONSOR
S

forum partner**

www.cms-hs.com

Room 28

cmS hasche Sigle employs more than 600 lawyers who advise companies in a diverse range of sectors in the fields of national and international commercial law. Among this award-winning sports rights consultants clients count worldclass athletes, professional sports clubs, managers, associations, rights marketers, sponsors, and stadium construction and operating companies.

Sports and politics

Facilitator: Florian Oediger, SPONSOR
S

forum partner**

www.profisport-deutschland.de The Initiative profisport germany was founded back in November 2009 to represent the interests of the four major German professional leagues (German Football League, Beko Basketball-Bundesliga, German Ice Hockey League, Toyota Handball-Bundesliga). The aim of the initiative is to provide a common mouthpiece for the professional sports associations concerns.

Room 14
What professional sport gives back to society
Dr. martin nolte, Professor, German Sport University Cologne

13:45 Discussion

En route to a liberalised sports gambling market: The status quo in Schleswig-Holstein and across Germany
Dr. Sebastian cording, Partner, CMS Hasche Sigle (Facilitator) Dirk Quermann, CEO, Merkur Interactive hans-Jrg arp, Deputy Chairman, Schleswig-Holstein CDU parliamentary group

10:30 Speech

Sports and politics: The latest issues in focus

Jan pommer, Managing Director, Beko Basketball League (BBL) Dr. lutz Knopek, Chair of the Sports Committee, German Bundestag NeW! martin Kind, President, Hannover 96

10:50 Discussion

14:15 Speech

The Karen Murphy case: A Bosman ruling for television rights?

prof. Dr. Winfried Bullinger, Partner, CMS Hasche Sigle

14:35 Speech

The consequences of the Murphy ruling: Effects and outcomes for rights holders
Bernd hoffman

The base contract, a bone of contention: Why leagues and associations rarely work together
frank Bohmann, Managing Director, Toyota Handball League (HBL) gernot tripcke, Managing Director, German Ice Hockey League (DEL) franz reindl, General Secretary, German Ice Hockey Federation (DEB) ulrich Strombach, President, German handball federation*

11:20 Discussion

14:55 Discussion

The territorial borders have fallen: What does this mean in practice?
Dr. pietro graf fringuelli, Partner, CMS Hasche Sigle (Keynote + Discussion) philip cordes, Managing Director, UFA Sports Volker Winter, Senior Vice President Sports Rights, Sky Germany

Sports betting: Who benefits from the betting market reform?

Dr. Wulf hambach, Partner, Hambach & Hambach (Keynote) Stefan meurer, Managing Director, Tipico prof. Dr. Klaus goldhammer, Executive Director, Goldmedia philipp hasenbein, Managing Director, Sportfive
*Enquired

12:05 Discussion

**The partners are responsible for the content of the company profiles.

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forums, Day 2

14 february, 2012 forum partner**

www.zdf-werbung.de

SpoBiS partners

Sport and TV
Facilitator: Lukas Stelmaszyk, SPONSORS

Room 27
10:45 1:1 Chat

ZDf Werbefernsehen gmbh is a 100% subsidiary of German public service television broadcaster, ZDF. It is responsible for the marketing of advertising and sponsorship offers. The ZDF is one of the most well-known programme brands, with top ratings from the viewers with regard to programme quality, credibility and content relevance. It therefore represents the ideal advertising medium, particular for sports highlights.

Presenting Partner
What does having a knowledge advantage mean? IFM Sports determines the implicit and explicit insights necessary to enable the all-decisive competitive edge. An awareness is gained from facts, and knowledge is then gained from this awareness. Whether it be in selection of the most appropriate platforms and advertising media, in definition of the optimal sponsoring strategy, or in the question of how sports rights can best be marketed, our knowledge is your advantage! With our research field of neuromarketing and a new consulting and strategy team in Frankfurt am Main, we now transfer even more of our wealth of experience and data acquired over the decades through concrete recommendations for action and accompany you from the initial analysis through strategy development to process management and qualitative performance monitoring.

The countdown is on: What coverage is the ZDF planning for the UEFA Euro and Olympic Games?
Dieter gruschwitz, Head of Sports, ZDF

11:05 Speech

Appealing to niches, not the masses: Why Citroen does not advertise at major events
Sevilay gkkaya, Director of Marketing, Citron Germany

11:20 Speech

Marketing success even without official event rights: How the Deutsche Bahn is to attract attention in the run-up to the EURO 2012
gabriele handel-Jung, Head of Marketing, Communication and Media, Deutsche Bahn

contact: christian riedle managing Director Ifm Sports Varrentrappstr. 4042 60486 Frankfurt am Main +49 407 681 500 Christian.Riedle@ifm-sports.com www.ifm-sports.com

11:35 Speech

UEFA Euro 2012: Hyundai's 360-degree campaign

frank Dietz, Director Marketing & PR Hyundai

11:50 Discussion

Mind the million-euros pitfalls: The 10 dos and don'ts in sponsorship activation
michael lina, Head of TV, ARD Sales & Services (Keynote + Discussion) Sevilay gkkaya, Director of Marketing, Citron Germany | gabriele handel-Jung, Head of Marketing, Communication and Media, Deutsche Bahn | frank Dietz, Director of Marketing & PR, Hyundai

Fan Value and Social Media

Facilitator: Philipp Klotz, SPONSORS

forum partner**

www.apareo.com

Room 28

apareo germany gmbh based near Munich designs, develops and operates digital platforms for the professional sports industry both in Germany and overseas. Our modular portfolio includes web-based systems such as club communities, online shops, sports ticketing and intelligent data warehouse solutions (CRM), and complements the analytical and operative use of these systems.

Lounge Partner

11:00 Speech

Clubs enjoy a new jump in sales: How CRM 2.0 and social media are ensuring continued growth
michael hauser, CEO, apareo

11:20 Speech

Sport as a (social) media magnet: Why a large fan community is worth its weight in gold for sponsors
(1) Dirk huefnagels, Marketing Manager, HypoVereinsbank (2) christoph Baron, CEO, Mindshare

12:00 Discussion

Rethink required: How clubs must be set up to take advantage of the digital era
Stefan mennerich, Director of Media Rights and New Media, FC Bayern Munich robert mller von Vultejus, Managing Director, UFA Sports Dr. torsten oelke, Internet Entrepreneur Detlef Kornett, Head of Global Soccer, Red Bull

contact: lars otto executive Board member orgatech Schillerstr. 70 71277 Rutesheim, Germany +49 7152 6100-0 info@orgatech-ag.com www.orgatech-ag.com

ORGATECH AG is one of the largest rental furniture providers in Europe, offering a wide range of brand name products, services and logistics, individual leasing concepts, and inexpensive sales offers all from a single source. The product range comprises decorative and functional design elements for temporary living spaces. The product policy is oriented to client usage in the most important markets: trade fairs/ exhibitions and events/conferences. The price-performance ratio, the service offerings, quality, availability and product design set ORGATECH apart.

**The partners are responsible for the content of the company profiles.

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SpoBiS partners

SpoBiS partners

Premium Partners
apareo Deutschland GmbH based near Munich designs, develops and operates digital platforms for the professional sports industry both in Germany and overseas. Our modular portfolio includes web-based systems such as club communities, online shops, sports ticketing and intelligent data warehouse solutions (CRM), and complements the analytical and operative use of these systems.

Forum Partners
contact: michael hauser ceo apareo germany Spinnereiinsel 3b 83059 Kolbermoor +49 8031 809579-30 m.hauser@apareo.com www.apareo.com anja tamina hinz head of iconception & partnership Ip germany Picassoplatz 1 D-50679 Cologne +49 221 456-23700 anja.hinz@ip-deutschland.de www.ip-deutschland.de Initiative profisport germany Hauptstadtbro des Deutschen Sports Behrenstr. 24 D-10117 Berlin +49 30 2007579-25 info@profisport-deutschland.de www.profisport-deutschland.de oliver hamann head of Sales SID Sport-Informations-Dienst Ursulaplatz 1 D-50668 Cologne +49 221 99880 631 Oliver.Hamann@sid.de www.sid.de

CMS Hasche Sigle employs more than 600 lawyers who advise companies in a diverse range of sectors in the fields of national and international commercial law. Among this award-winning sports rights consultants clients count worldclass athletes, professional sports clubs, managers, associations, rights marketers, sponsors, and stadium construction and operating companies.

contact: Dr. Sebastian cording partner cmS hasche Sigle Stadthausbrcke 13 20355 Hamburg, Germany +49 40 37630-325 sebastian.cording@cms-hs.com www.cms-hs.com

christina Begale managing Director sportagentur Dsseldorf gmbh Arena-Str. 1 D-40474 Dsseldorf +49 211 15981610 begale.c@sportstadt-duesseldorf.de www.sportstadt-duesseldorf.de

claudia reuter coo Zchel Bergmannstr. 102 D-10961 Berlin +49 30 2647640 claudia.reuter@zaechel-ag.de www.zaechel-ag.de

christoph lken head of marketing ZDf Werbefernsehen +49 6131 7015-679 lueken.c@zdf.de www.zdf-werbung.de

proevent Jrgen may Senior consultant

kicker axel nieber leiter Vermarktung print und Digitale medien +49 911 216 2212 a.nieber@kicker.de www.kicker.de fussball.de/Deutsche telekom Stefa Schick manager portal communications +49 30 835357 495 stefa.schick@telekom.de www.interactivemedia.net

Eurosport is Europes leading sports entertainment platform. Around 300 million viewers in 59 countries receive the Eurosport and Eurosport 2 channels. Eurosport HD has been broadcast since 2008; the first Europe-wide live 3D sports broadcast followed in 2010. The online network with mobile services such as iPhone apps is the most important sports portal in Europe. Eurosport is also the number one organiser and marketer of sporting events such as the FIA WTCC.

contact: tibor radda commercial Director eurosport media Rosenheimerstr. 145 e 81671 Mnchen, Germany +49 89 958 29 203 tradda@eurosport.com www.eurosport.com

+49 6221 7390237 J.may@proevent.net www.proevent.net forest finance Service / c/o co2ol Dirk Walterspacher ceo & manager of carbon Business +49 228 943778-0 walterspacher@co2ol.de www.co2ol.de

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SpoBiS partners

SpoBiS-Informationen

Exhibition Partners
alexander Koch corporate communications +41 43 2227472 alexander.koch@fifa.org florian frank ressortleiter marketing +49 69 67 00 369 frank@dosb.de

Media Partners

cornelia Braun leiterin Kooperationen und partnerbetreuung +49 69 67803-900 cornelia.braun@sporthilfe.de

rainer geier managing Director +43 1 2563141512 rainer.geier@laola1.at

Organisation
alexander hermesdorf Business Director +49 69 150 41 21 25 info.germany@octagon.com

thomas arnold head of production +49 89 55068310 t.arnold@ziggy.de

Conference times
monday February 13, 2012
check-in From 8:30 official conference programme 9:30 - 18:30

SpoBiS on your smartphone

this is how it works: 1. possibility Download a barcode-app (for example Barcoo) and scan the code 2. possibility enter m.spobis.de in your smartphones browser

mads Bredmose Sales & marketing +45 7640 1300 mbr@logopaint.com

Brigitte golchert Business Development +49 2631 3891329 golchert@apa.de

get-together From 18:30

Tuesday February 14, 2012

check-in From 8:30 official conference programme 10.30 - 16:15

Official Partners

after-work party From 16:15

You have questions? We are delighted to help you! Help-Hotline: +49 160 38 14 865

organizer

partners

SpoBiS gmbH
Theodorstr. 42-90 (Building 11) | 22761 Hamburg, germany

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 Floor plan

2nd Floor
Lounge Dannemann + Press

Room 27 Room 26 Room 28

Legend 1 4 7 1 4 7 10 IFM Sports Eurosport SPONSORS Ziggy mediahouse FIFA Sport Bild
kicker-sportmagazin Action module

2 5

Orgatech apareo

3 6

CMS Hasche Sigle ESB

2 5 8 11

APA Stiftung Deutsche Sporthilfe Logopaint

Stiftung Deutsche Sporthilfe Action module

3 6 9 12

Octagon Sportsman DOSB modulbox mo systeme