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Chapter 04 Business Communication

When composing business messages, effective writers follow the "KISS" rule. These six principles will help the receiver understand your message. These five principles will help you organize sentences into meaningful paragraphs.

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Cik NescAfe
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110 views23 pages

Chapter 04 Business Communication

When composing business messages, effective writers follow the "KISS" rule. These six principles will help the receiver understand your message. These five principles will help you organize sentences into meaningful paragraphs.

Uploaded by

Cik NescAfe
Copyright
© Attribution Non-Commercial (BY-NC)
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
Download as ppt, pdf, or txt
Download as ppt, pdf, or txt
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Chapter 4 Principles of Business Communication

When composing business messages, effective writers follow the KISS rule.

Chapter 4

Krizan Business Communication 2005

K I S S
Chapter 4

Keep It Short and Simple


Krizan Business Communication 2005 3

Finding effective words is made easier by using a


Dictionaryword meaning and spelling Thesaurussimilar words or shades of meaning
Chapter 4 Krizan Business Communication 2005 4

These six principles will help the receiver understand your message.

Chapter 4

Krizan Business Communication 2005

Principle 1
Select you-viewpoint words, analyzing receivers knowledge, interests, and opinions
Chapter 4 Krizan Business Communication 2005 6

Principle 2
Use precise words to assure your message will be correctly interpreted by the receiver
Chapter 4 Krizan Business Communication 2005 7

Principle 3
Choose strong nouns and verbs creating vivid images for the receiver
Chapter 4 Krizan Business Communication 2005 8

Principle 4
Use positive words to emphasize what your company can do
Chapter 4 Krizan Business Communication 2005 9

Principle 5
Avoid overused words which makes your message less precise
Chapter 4 Krizan Business Communication 2005 10

Principle 6
Avoid obsolete words which are dull, dated, and stiff
Chapter 4 Krizan Business Communication 2005 11

Four principles will help you combine effective words into effective sentences.

Chapter 4

Krizan Business Communication 2005

12

Principle 1
Compose clear sentences using strong, precise, and positive words
Chapter 4 Krizan Business Communication 2005 13

Principle 2
Use short sentences which are more effective and understandable
Chapter 4 Krizan Business Communication 2005 14

Principle 3

Use the active voice when writing sentences

Chapter 4

Krizan Business Communication 2005

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Principle 4
Emphasize the important ideas helping the receiver respond as you wish
Chapter 4 Krizan Business Communication 2005 16

These five principles will help you organize sentences into meaningful paragraphs.
Chapter 4 Krizan Business Communication 2005 17

Principle 1
Short paragraphs help the receiver organize and understand the message
Chapter 4 Krizan Business Communication 2005 18

Principle 2
Paragraph unity assures all sentences in a paragraph relate to one topic
Chapter 4 Krizan Business Communication 2005 19

Principle 3
Paragraphs can be organized using the direct or indirect plan
Chapter 4 Krizan Business Communication 2005 20

Principle 4
Paragraphs are written appropriately when they emphasize the important ideas
Chapter 4 Krizan Business Communication 2005 21

Principle 5
Paragraph coherence assures logical transitions within and between paragraphs
Chapter 4 Krizan Business Communication 2005 22

Of the writing concepts presented which three do you find the most important? Why?
Chapter 4 Krizan Business Communication 2005 23

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