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•• RadhikaGarg
Radhika Garg
•• ShreyaDoshi
Shreya Doshi
•• PoojaHarjani
Pooja Harjani
•• HimanshuDandekar
Himanshu Dandekar
•• KushagraVarshney
Kushagra Varshney
•• ManasOli
Manas Oli
Infographics - IdeaList
Stake-Holder Concept

01 Shareholders

02 Customers

03 Suppliers

04 Employees

05 Public

06 Government
 Shareholders
Gulmohar
Trust
Radhakishan S.
Karnikar
Damani
Trust
Bright Star
Investments
Royal Palm Pvt Ltd.
Trust

Shareholder
s
Gopikishan
Shivkisha
Damani
Bottle Palm
Trust

Mountain
Shrikantadevi
Glory Trust Radhak
Damani
Axis Asset
Management
Co. Ltd.
Activities
Grocerie
DMART is a one-stop
hypermarket chain that s
aims to offer customers a Beauty
wide range of products Food Products
under one roof.

Hypermark
et
Chain Kitchenwa
Products are available at Bed & re
competitive prices that the Bath
customers appreciate. Linen
Home
Applianc
es
 Process Systems

01
The company is a low-priced retailer in its
area of operation. The company comprises
everyday use products for its customers

02
The chain operates on a B2C (Business to
Consumer) model, where goods are directly
sold from the manufacturer to the end-user

03
Credit cycle quite less from other retail
operators, this allows company to avail
massive discounts

04
Company operates on Self owned stores
and eliminates middleman
Customer Touch
Points

Lower Price than All In One Variety of Products Helpful Service Attractivee offers
Market convenience store (Heterogeneity) Representative and discounts
Deep Insights
(Pain)
1 Waiting Time is High

2 Vegetables are not fresh

3 Washrooms are not provided

4 Parking space is not adequate

5 Very less online presence

6 No online delivery
Deep Insights (Possibilities)

 Home delivery in Tier 2 cities

 Online presence can be improved

 Expansion in other domains and

categories

 Improvement of Work-Life Balance

of Employees
 Empathy Canvas
Satisfaction Customer Delight
 Good ambience  Offers and discounts during weekends
 Changing room are there  Generally located in an easy to reach location
 Cheaper Goods
 Economical prices (lesser than the rivals)
 Generally located in an easy to reach location
 Product heterogeneity is there  Quick and easy exchange and return (customer friendly)
 Temperature checks and sanitisation
 In COVID times, DMART is opened for 24 hours
 Good quality of groceries
 Safe trial rooms

Customer Dissatisfaction Employee

 Washrooms are not there  Dress code for workers is there
 Parking Space is inadequate, most of the time it’s paid
 Every Department has its own supervisor
 Changing rooms are very small
 Brand irregularity (for toiletries: shampoos)  HubSpot for Youngsters that are new to Jobs
 Parking facility inadequate in some branches  Workers don’t persuade you to buy something, you want it you
 No home delivery purchase it, nobody is there to convince you
   Staff wearing the protective gear
 Cooperative staff
 Long duty hours (from 10 am to 10 pm)
 Workload increases during peak days
 
Persona Building
INTERESTS POWERS ASPIRATIONS
 He used to spend his time  He was the Hostel and Mess  He wants to an innovator & an
playing PUB-G and coding. representative of his hostel, so entrepreneur.
when he was free & had he had the control over mess  He loves Nike and H&M.
enough money, he liked going and all its resources.  He spends mostly on clothes
out for shopping.  He can cut the wages of the and branded shoes.
Name: Harsh Joshi  Every time anyone said tea, it workers in case they were  His life dream is to become a
Profession: Student made him enliven. absent for long and can decide renowned entrepreneur and
(Hosteler)  He was into Anime and for a special dish to be made innovator.
Age: 22 cartoons. He loved watching on a particular day.  He considers his dad to be his
Naruto and volleyball games.  He had influence over the hero and life inspiration.
Personal Background:
Mess workers, the warden as
Harsh is a 98 born young
well as the students.
man currently pursuing his
MTech from D.U Delhi. He is
5’8 , fair skinned and loves NEEDS BEHAVIOURS VALUES
to shop.
 He is in dire need of a good  He wakes up at 8, goes straight to  His Family.
He belongs from Haldwani, mobile phone and a good mess for his morning tea, freshens  He has a Girlfriend, she’s his
a city in Uttarakhand but quality laptop to do his coding up, attends the classes, plays Moral compass.
has shifted to Delhi to  He is satisfied with a good tea
work and for his gaming volleyball in the evening and codes till
pursue his MTech. He has an
requirements. late in the night. along with a rusk, he is pretty
elder sister who is pursuing
 A good laptop is an essential  When it’s a weekend he usually goes frustrated when somebody
her MSc from Pantnagar
for him, because of the kind of to the market to explore and when he takes his belongings without
University.
work he does. has enough money, he usually buys his permission.
He has done his schooling  He lacks capital to buy a good something.  He wants the caste system and
from Kendriya Vidyalaya quality laptop . He needs a  When he is free, he does window reservation to be removed
J.R.C Bareilly and is currently paid internship so as to fulfill shopping on online websites. from the world.
a final year MTech student his needs.  He has this particular ritual of rushing
in D.U. to mess to get his morning tea. He
He loves coding and is an doesn’t do anything until he has his
avid volleyball player. morning cup of tea.
 INTERESTS POWERS ASPIRATIONS

 High degree of Interest in  She was a part of a dance  She wants to become a
dancing and related activities. society in her under- psychologist.
 Loves to eat momos. graduation.  She wants to become rich and
 She is loves to go out and  She had a great power over shop from major designers.
explore places and restaurants. the activities of her dance
 She is a traveler. society.
 She can influence her friends
into doing something she
Name: Tanisha Malhotra recommends.
Profession: Student
(Psychology)
Age: 21
Personal Background:
Tanisha was born in 1999
and schooled in Noida, UP. NEEDS BEHAVIOURS VALUES
 She requires blue lens  She wakes up just before her  Her Family and Friends.
She lives in Indirapuram and
spectacles because online classes in the morning and gets  Her boyfriend is her supporter
went to Mata Sundar, DU.
classes have put strain on her ready after the first class. and she respects him highly
She is very fair skinned, 5’2” eyes.  She spends her free time on and perceives him as her role
and thin.  Recently her laptop started social media and talking to her model.
having problems and need friends.  She loves to have food which
She was a football player till repair.  She is usually late when she is her mother and she cooks
class 12th and represented  She requires organic foods going out with her friends and together and binds them.
her school in national level with less spices as spicy and family.  She takes charge and hates
football, where they came
junk food sometimes upsets people who tries to free ride
runners up.
her stomach. on tasks and call them out.
 INTERESTS POWERS ASPIRATIONS

 Loves socializing and meeting  He is the representative of  To have his own bar.
new people. Admissions Committee of IIM  To watch a Manchester United
 Huge Manchester United fan. BG. champions league match at
Name: Punesh Mishra Loves watching football over  An extrovert. Old Trafford.
Profession: Student the weekend with friends.  Good convincing skills.  To visit Northern lights and
(Hosteler)  Likes trying new places for  Friendly and outgoing person. active volcano.
Age: 27 food, especially Mexican and    To do bungee jumping.
Personal Background: Italian,  

Born in 93, studied in 7

states from Army Schools.
Loves Travelling, football
and a Foodie.
NEEDS BEHAVIOURS VALUES
Currently pursuing MBA
 
from IIM Bodh
 Well settled career.  Disciplined.  Never cheats or lie.
 Car and house.  Organized.  To help people in need.
 Room heater because of the  Peoples person.  Friendship is virtue.
weather in Bodhgaya.  Overthinker.
 Patience.
 Journey Maps

Customer 1 Customer 2
Problem Statements
Lesser Online Presence &
Limited online delivery
options

Long Billing Queue and

Overcrowding

Product related
problems:
Brand Irregularity
Limited SKUs

Working staff is reduced by 70-80% in

these corona times
Final Problem Statement

Long Billing Queues and Overcrowding of Place

D-Mart works on an area per square feet revenue model and thus
footfall plays a major role in their operations.

The company is not willing to go for an online mode of operations and

home delivery as a sustainable revenue model is still to be figured out.

The people in these Corona times don’t want to indulge in a place

where crowd is there. Also they don’t have the time, patience &
apprehension to stand in long waiting queues.
 Idea Concept/Potential
Solution
1 3

Online purchase The store will pack

through D Mart the products
app in which suitably
Payment will be
taken in advance

2 4
The order and The customers
payment will be have to go to the
received at the store and just
store and they will drive thru to pick it
provide a timing to up
pick up the
product from their
location
Prototype 04
Picking up of the
product using Drive
thru
Packaging of
products by D Mart
employees 03

Order through app. 02

Time Scheduling by
Personals at store

01
Thank-You