Social and Cultural Sustainability

ZEALONG TEA
 What is Social and Cultural
Sustainability?

Social and cultural sustainability

is concerned with people's
prospects to thrive. Our needs
vary depending on where we
live and what we're doing in
our lives. It could be about
religious freedom or seeking
meaning in life in a developed
society.
Zealong Tea Estate, New Zealand
• The Zealong Tea estates is based in Hamilton, New
Zealand.
•Vincent Chen was responsible for the inception of the estate
back in 1996.
•He was inspired by a Camellia flower which closely
resembles the properties of tea.
•Produces 100% organic award-winning tea (Te Waka,
2019).
•The estate started with a mere 130 tea cuttings. However,
today the estate is home to over 1.2 million tea plants.
•The estate specializes in Oolong Tea, Black tea, Blended
Teas and Green tea.
• Online shopping has also been made possible, where
customers can purchase teas, teapots, cups, vouchers and
premium gifts.
• The estate specializes in Oolong Tea, Black tea, Blended Teas and Green tea.

• Online shopping has also been made possible, where customers can purchase teas, teapots, cups,
vouchers and premium gifts.
Does Zealong Meet Ethical Food Standards?
Realizing how much hardship and oppression goes into the commonly associated
consumption items that make up our store shelves can be quite daunting. Whether it's animal
cruelty, labourer exploitation, a lack of healthy food options, or ecological destruction, it's
easy to give up and conclude that making ethical food choices is impossible (Food
Empowerment Project).

However, that is not true and Zealong’s residue free products pride itself in guaranteeing a
certified peace of mind (Zealong). It is certified by:

 Biogro Organic
 Biogro Non GMO
 USDA Organic
 EU Organic
 HACCP
 ISO 22000
 New Zealand Grown
 Fianz Hala
 Fernmark
 What Is The Nature Of Employment At Zealong?

To keep up with its fine manufacturing process, Zealong looks for the following
characteristics in their potential employees:
• Able to operate machines and perform basic maintenance, repairs, and
servicing on plant and machinery. 
• Dedicated, detail-oriented workers who work to a high standard and take pride
in their work
• Assertive with good analytical skills
• Someone who can resolve issues
• Both team and lone worker
• Responsible and scrupulous
• When performing a task, work efficiently and perceive the larger picture so
that it accentuates other activities that need to be completed.
• Athletically inclined, strong, and healthy
• Excellent communication skills, record-keeping abilities, and command of the
English language.
• Adaptability to work additional hours as needed to meet seasonal demands
 How Is The Brand Perceived By The Consumers?
Zealong tea exercises effective marketing strategy by providing higher levels of information to
the people. Furthermore, over the years it has managed to maintain premium quality of
products. Another reason that has won it wide acclamation is the fact that the company
encourages health and wellbeing that is very much associated with tea drinking (My
Assignment Help, 2019).

New Zealand buyers usually experience their first cup of Zealong tea at the estate’s popular
tea house and in the process they become their best ambassadors here as well as offshore
which is marketing at its best. Now the company aims at taking the premium tea business to a
discerning world market. Moreover, 70 percent of production is consumed offshore as of
today including China and Europe (and more specifically Germany) which have led to the
company’s biggest gains in offshore markets. Even though China is saturated with premium
tea, New Zealand’s ‘clean green’ concept agrees with discerning consumers.

The company plans to extend its markets in the UK, Czech Republic, The Netherlands,
Switzerland and Japan (NZ Business, 2018).
 
 Bibliography
• Science Learning Hub. (2015, May 24). Zealong: a unique New Zealand tea .
Retrieved June 11, 2021, from Science Learning Hub:
https://www.sciencelearn.org.nz/resources/1660-zealong-a-unique-new-zealand-
tea
• Seek Jobs Australia. (n.d.). Farm Production Assistant. Retrieved June 11, 2021,
from Seek Jobs Australia: https://seekjobsaustralia.com/job-details/farm-
production-assistant-zealong-tea-8941813
• University of Gävle. (2020, June 1). Social (and cultural) sustainability. Retrieved
June 11, 2021, from University of Gävle: https://www.hig.se/Ext/En/University-
of-Gavle/About-the-University/Environmental-Work/What-is-sustainable-
development-at-HiG/Social-and-cultural-sustainability.html
• Wikipedia. (n.d.). Zealong. Retrieved June 11, 2021, from Wikipedia:
https://en.wikipedia.org/wiki/Zealong
• Zealong. (n.d.). THE ESTATE. Retrieved June 11, 2021, from Zealong:
https://zealong.com/the-estate/
 Bibliography

• Food Empowerment Project. (n.d.). ETHICAL FOOD CHOICES. Retrieved June 11, 2021, from
Food Empowerment Project: https://foodispower.org/our-food-choices/ethical-food-choices/
• My Assignment Help. (2019). Consumer Behavior of Zealong Tea: Residue Free. Retrieved
June 11, 2021, from My Assignment Help: https://myassignmenthelp.com/free-
samples/consumer-behavior-of-zealong-tea-residue-free
• NZ Business. (2018, July 16). Home Grown Perfection. Retrieved June 11, 2021, from NZ
Business: https://nzbusiness.co.nz/article/home-grown-perfection
• Te Waka. (2019, September 24). Top global tea awards for Zealong. Retrieved June 11, 2021,
from Te Waka: https://www.waikato.com/news/article/2019/09/23/top-global-tea-awards-for-
zealong
• Wikipedia. (n.d.). Zealong. Retrieved June 11, 2021, from Wikipedia:
https://en.wikipedia.org/wiki/Zealong
• Zealong. (n.d.). CERTIFIED PEACE OF MIND. Retrieved June 11, 2021, from Zealong:
https://zealong.com/tea/certified-peace-of-mind/
• Zealong. (n.d.). THE ESTATE. Retrieved June 11, 2021, from Zealong: https://zealong.com/the-
estate/
 THANK YOU

THE END