MICE
Developing trends in global tourism
What is mice ?
Meetings, Incentives, Conventions, Exhibitions
An industrial cluster related to a group of tourists who travel in and out of the country to attend meetings, international trade shows as well as those who are awarded tourism incentives by companies/ organizations.
Meetings
vMeetings can be defined as events designed to bring people together
or the purpose of exchanging information.
vMeetings held by corporations and other businesses are classified as
corporate meetings, while those held by associations are referred to as association meetings.
vCorporate meetings account for about 25 percent of the meetings
market, while organization meetings account for 75 percent.
Incentive Travel
vIncentive travel refers to the segment of business travel that uses the
allure of a trip as an incentive or reward for achievement.
vA Typical example of incentive travel would be a company-paid
vacation to a resort for top-performing salespersons.
vSometimes this type of vacation will include motivational seminars,
morale-building activities, and other activities that build upon a gathering of employees.
vIncentive trips also can include business-related group activities, such
as the introduction of new products or promotional campaigns, or training programs for employees.
Conventions
vThe term convention refers to an event that combines both meeting and
exposition.
vThe conventions market can be divided into those that are sponsored by
professional and trade associations, and those that are sponsored by corporations.
vConventions have the reputation for generating high expenditures on a per
visitor basis, as well as creating substantial economic impacts for the host economy.
vThe many different segments of the tourism industry that benefit from
convention expenditures include hotels, restaurants, car rental, ground transportation, entertainment, and retail.
vConventions generate visitor activity, and revenues for hotels, restaurants,
entertainment
vLarge convention events bring prestige to a city.
Mr. Barack Obama addressing people on Political Issues
Exhibitions
Temporary market place (during certain times and at certain places) organized by a trade exhibition organizer or a scientific, professional or technical association where buyers and sellers of a certain product, or related groups of products, meet and interact for the purpose of purchasing displayed goods or services, either at the time of the exhibition or at a near future date.
Major Components of the MICE Market
vMeeting Planners vConvention centers vConvention and Visitor Bureaus vEvent managers
Meeting Planners
vMeeting planners are professional people given an overall
responsibility for a meeting, many of whom specialize in different types of meetings.
Some planners are independent businesses that perform their services for client organizations. employ their own planners on staff.
vLarge organizations that hold meetings on a regular basis may vThe responsibilities of a planner will vary depending on the type of
meeting being planned, facilities being used, sponsoring or host organization, and other variables.
Responsibilities of a Meeting Planner vSelecting or providing options for a meeting site vDevising a marketing plan for the meeting, if necessary vPlanning transportation to and from the site vArranging for and reserving hotel rooms for the attendees vWorking with the meeting facility personnel to plan layout of the
meeting/exhibition room(s).
vOrganizing the exhibition, and working with exhibitors vEnsuring that audio-visual equipment needs are met vPlanning for the registration process vArranging for various food and beverage needs
Convention and Visitor Bureaus
vCVB: Non-profit organizations who represent a certain metro area, or
destination.
vCVBs mission is based on the premise that travel to the area will
benefit all supply sectors, such as accommodations, entertainment, transportation, and food and beverage.
vCVBs are primarily designed to assist meeting and event planners
with coordination of event logistics such as site selection and transportation needs.
vCVBs also promote their cities to planners
Convention Centers
vA convention center is an exhibition hall, or conference center, that holds
conventions.
vNewly constructed and expanded centers are extremely large, with some new
and expanded centers providing nearly two million square feet of exhibition space.
vConvention centers earn revenue from a variety of sources, including the rent
of the facility, food and beverage service, and concession stands.
Convention centers typically offer enough floor area to accommodate several thousand attendees. industry trade shows, formal dances entertainment spectacles and concerts.
vConvention centers rent space for meetings such as: corporate conferences,
Event Managers
vOnce an event has been booked for the convention center, the center
operator assigns it to an event manager. From this point forward, the event manager becomes the link between the center and the client, whether it be a planner or the sponsoring organization itself.
vOne of the key responsibilities of an event manager is to ensure that
the event contract is followed.
vThe contract between a convention center and a client for a specific
event contains provisions for all aspects of the event, including the clients requirements for the event, the agreed upon rental, and the mutual responsibilities and obligations of both parties.
Mice Developing India
MICE destinations in India - The Major Destinations
India is undoubtedly a unique conference destination as it offers exotic holidays which can be combined with International business trips. India has truly arrived on the MICE scene with the opening of the world class conference and convention centres. Let's put some light on technosavvy and luxurious MICE venues of India.
Hyderabad
The pearl city Hyderabad is fast becoming an information and technology hub of India. Studded with numerous heritage monuments, the heritage city Hyderabad has come up with a sophisticated business venue, Hyderabad International Convention Centre HICC. The lavish HICC is able to meet the requirements of a convention of 5000, a seminar for 500 or a meeting of 50. The HICC is spread over 15 acres of landscape area and has a pillar-free hall measuring 6,480 sq mts, which can be partitioned into six halls. The centre has already hosted a number of prestigious international and national meets in a short period of time and has been appreciated by the organizers.
Delhi
The capital city New Delhi has been the favourite MICE destination for quite some time. The numerous charm of the city varies from ancient monuments to excellent shopping options making the business meeting and conference here an absolute pleasure. The Ashok, New Delhi, has been hosting meetings and conventions on the international scale for more than four decades. Spread over 16,435 sq ft, the pillar-less Convention Hall at The Ashok is a favourite venue for the top businessmen and government officials. The Ashok also has a banquet hall, a cocktail lounge and an open air theatre in the 3rd floor. Other business meeting venues of the capital are the Habitat World Convention Centre, Vigyan Bhawan and a number of hotels with excellent convention facilities including Taj Palace, Maurya Sheraton, Le Meridien, etc.
Chennai
The amalgam of the ancient heritage and natural beauty makes Chennai a prime tourist destination in the country. A walk in the long stretches of Marina Beach offers an unforgettable experience. Now, the Tamil Nadu government has come up with the Chennai Convention Centre (CCC) to promote the world-class business tourism. The CCC has a banquet space ranging from 250 sq ft to 20,000 sq ft holding 22 to 2000 delegates at a time. The 67,000 sq ft of air-conditioned space and 75,000 sq ft of lawns offer plenty of space for conventions and other events.
agra
The city of the Taj, Agra famous for its splendorous Mughal architecture, Taj Mahal, gives an excellent chance to turn the business tour to an ideal heritage tour. The Jaypee Palace Hotel and Convention Centre has some nice arrangement to hold conventions, conferences and meetings. The convention centre can comfortably cater to 1500 delegates whereas equipped with the state-ofthe-art facilities, such as audio-visual recording, satellite uplink and multi lingual interpretation. The sprawling banquet hall here has a capacity to hold 350 guest with exclusive pre-function area for 200 guests and an attached garden for 300 guests. The hotel has successfully hosted a number of national and international gatherings till date.
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