Business Project

APPLE
ANALY S I S
Y10 Global Business Analysis Project
By: Qais Abu Hantash

OVERVIEW
Introduction Business Aims Business Entities

and Objectives
Globalization MNC International
Characteristics Trade and
Exchange Rates
INTRODUCTION
Apple Inc.
Apple Inc., a global leader in technology, is renowned for its
innovative products, including the iPhone, MacBook, and Apple
Watch. Founded in 1976 by Steve Jobs, Steve Wozniak, and
Ronald Wayne, the company has evolved from a garage-based
startup to a multinational corporation (MNC) with operations in
over 175 countries. Apple’s mission is to “bring the best user
experience to its customers through innovative hardware,
software, and services,” which is reflected in its relentless focus
on design, functionality, and sustainability.
OBJECTIVES
APPLES MACRO AIMS
Apple aims to design and produce innovative
products with a focus on quality, functionality, and
sustainability. Its core objective is to “make the
best products in the world” while advancing its
environmental and social “To
• Mission Statement: commitments.
bring the best user
experience to its customers through innovative
hardware, software, and services.”
• Vision Statement: “To make the best products in
the world and leave the world better than we
found it.”
AIMS
MICRO ANALYSIS
• Apple’s objectives align with its mission by
constantly pushing innovation in its products
(iPhone, MacBook, etc.) and integrating customer
feedback.
• Sustainability efforts (e.g., carbon neutrality by

2030) reflect its vision of leaving the “world better
than it found it”.
APPLE
STAKEHOLDERS
• Shareholders: Investors focus on Apple’s profitability and
stock value.
• Employees: Apple employs over 164,000 workers globally,
emphasizing workplace satisfaction and skill development.
• Customers: Apple prioritizes customer satisfaction through
user-friendly products and high-quality services.
• Suppliers: Includes Foxconn and Pegatron, which are critical
to its manufacturing operations.
• Governments: Apple complies with global trade laws and tax
policies.
• Communities: Initiatives such as Apple’s Supplier
Responsibility program support local communities.
MEETING THEIR NEEDS
Stakeholder Targets To Meet Needs Status
DELIVERS STRONG FINANCIAL PERFORMANCE,
SHAREHOLDERS
DIVIDENDS, AND SHARE BUYBACKS.
MEETING THEIR NEEDS

EMPLOYEES
PROVIDES COMPETITIVE SALARIES, DIVERSITY
AND INCLUSION PROGRAMS, AND STATE-OF-THE-
ART WORKING ENVIRONMENTS.
ENSURES HIGH QUALITY AND SECURE

CUSTOMERS
CONSUMER GOODS
MAINTENANCE OF LONG TERM CONNTRACTS

SUPPLIERS
WHILE ENFORCING ETHICAL STANDARDS
Total Mastery
Status : In Progress Achieved Up Next
CONFLICTS THAT ARISE
First • Issue: Apple relies on suppliers like Foxconn and Pegatron for manufacturing. To
reduce costs, some suppliers may compromise on labor standards (e.g., poor working
conditions).
• Resolution: Apple conducts regular supplier audits and implements the Supplier
Responsibility Program to ensure ethical practices, enhancing transparency and
accountability.
Second • Issue: Apple’s innovative culture demands long working hours and high productivity
from employees, which can lead to burnout.
• Resolution: Apple offers competitive salaries, wellness programs, and career
development opportunities to support employees’ work-life balance.
TYPE OF
BUSINESSES
APPLE INC. IS A PUBLIC LIMITED COMPANY (PLC) LISTED ON NASDAQ
Benefit 1 Benefit 2 Benefit 3

As a public limited company Being listed on NASDAQ makes Apple’s shareholders have
(PLC), Apple can raise capital Apple more visible and limited liability, meaning they
easily by selling shares or trustworthy to investors around can only lose the amount they
borrowing funds. This helps the the world. This recognition builds invested in shares. This lowers
company fund big projects, like confidence, attracting more financial risk and encourages
creating new products and shareholders and strengthening more people to invest in the
growing its business worldwide. its position in the market. company.
Drawbacks of Globalisation Benefits of Globalisation on
on Apple Inc. Apple Inc.
• Cultural Challenges: Adjusting products to • Access to New Markets: Apple has achieved
meet local preferences (e.g., dual-SIM substantial growth in emerging markets such
phones in Asia). as India.
• Trade Regulations: Tariffs on China-U.S. • Economies of Scale: High production volumes

trade impacted profitability. reduce per-unit costs.
• Ethical Concerns: Scrutiny over supplier • Talent Pool: Access to global talent for
working conditions. innovation and R&D.
INFLUENCE OF
GLOBALISATION
Globalisation has played a big role in Apple’s success. The
company now operates in over 175 countries, allowing it to
reach a wide range of customers around the world. Apple’s
supply chain is spread across different countries, with major
manufacturing hubs in places like China and India to keep
production smooth and efficient. It also has innovation centers
in the U.S., Germany, and Japan, where new ideas and products
are developed. This global setup helps Apple create, make, and
sell its products to people internationally,
APPLE
AS AN MNC
APPLE OPERATES IN MULTIPLE COUNTRIES, WITH A GLOBAL WORKFORCE AND MANUFACTURING, SALES, AND DISTRIBUTION
CHANNELS ACROSS CONTINENTS. THEREBY, IT CAN BE CONSIDERED AS A MULTINATIONAL CORPORATION.
Benefit 1 Benefit 2 Benefit 3
Brand Recognition: Apple Diversified Revenue Market Stability: Presence

is one of the most Streams: Products and in multiple countries
valuable global brands, services (e.g., iCloud, reduces risks from
valued at $3 trillion. Apple Music) generate economic downturns in
revenue globally. one region.
MNC
DRAWBACKS
1. Exchange Rate Risks: Fluctuating exchange
rates affect profit margins.
2. Regulatory Challenges: Apple faces lawsuits and

fines globally (e.g., antitrust fines in the EU).
3. Political Instability: Dependency on

manufacturing in regions like China exposes Apple
to geopolitical tensions.
APPLE’S TRADE
Apple sources components like processors, displays, and batteries from suppliers
Imports
around the world to assemble its products. Key partnerships with companies like
TSMC in Taiwan for processors and Samsung in South Korea for displays ensure high-
quality components. This global supply chain allows Apple to maintain efficiency and
innovation while leveraging the expertise of specialized manufacturers.
Exports Once products are assembled, Apple ships finished devices like iPhones, MacBooks, and
iPads to retail stores and customers across the globe. With operations in over 175
countries, Apple relies on a highly coordinated logistics network to deliver its products
efficiently. This global reach enables Apple to meet customer demand and maintain its
presence as a leading technology provider worldwide.
Impacts on Apple for the Impacts on Apple for the
STRONGER DOLLAR WEAKER DOLLAR
• A stronger dollar reduces the cost of • A weaker dollar increases the cost of
components sourced from suppliers in countries components made internationally, raising
with weaker currencies, helping Apple cut Apple’s production costs.
production expenses. • Apple may face tighter profit margins unless
it offsets these costs through pricing
• Apple can maintain higher profit margins on
adjustments or improved operational
products by saving on imported materials like
efficiency.
processors and displays.
• Apple’s products however become more expensive • Apple’s products become more affordable in
in international markets as the stronger dollar reduces foreign markets, increasing demand and driving
purchasing power in regions like Europe and Asia.
higher sales volumes.
• The company gains a competitive edge over
• Declining affordability can lead to reduced demand,
requiring Apple to adjust pricing strategies or offer foreign competitors whose products are priced in
promotions to remain competitive. stronger currencies.
TRADE GRAPH
CONCLUSION
Apple Inc.
In conclusion, Apple’s success comes from its ability to innovate,
adapt, and take responsibility for its actions. By constantly
improving its strategies and staying focused on its goals, Apple
meets the challenges of a competitive market while continuing
to set standards for technology and corporate responsibility.
Looking ahead, Apple’s strength lies in how well it can balance
its values with its global operations, ensuring it remains a leader
in the tech industry and a positive force in the global market.
THANK
YOU
Y10 Global Business Analysis Project
By: Qais Abu Hantash

CITATIONS 1
Apple Environmental Initiatives

• Apple’s Commitment to Carbon Neutrality
The Guardian
• Apple’s Green Energy Initiatives
United Nations - Climate Initiatives
• Corporate Climate Strategies: Apple’s Role
CITATIONS 2
Trade and Exchange Rate

The Balance - How Exchange Rates Impact Trade
• Impact of Exchange Rates on Imports and Exports
Apple Newsroom - Supply Chain and Trade Efforts
• Apple Supplier Responsibility Program
Forbes - Apple Trade and Global Strategy
• Apple’s Strategy in Global Trade
CITATIONS 3
1. Apple Inc. Investor Relations

• Apple Financials and Reports
2. Business of Apps - Apple Statistics
• Apple Revenue and Market Data
3. Statista - Apple Market Share and Financial Performance
• Global iPhone Sales and Market Share
4. World Population Review
• iPhone Market Share by Country

Business Project

Uploaded by

Business Project

Uploaded by

APPLE

By: Qais Abu Hantash

Introduction Business Aims Business Entities

• Sustainability efforts (e.g., carbon neutrality by

MEETING THEIR NEEDS

ENSURES HIGH QUALITY AND SECURE

MAINTENANCE OF LONG TERM CONNTRACTS

Benefit 1 Benefit 2 Benefit 3

• Trade Regulations: Tariffs on China-U.S. • Economies of Scale: High production volumes

Benefit 1 Benefit 2 Benefit 3

Brand Recognition: Apple Diversified Revenue Market Stability: Presence

2. Regulatory Challenges: Apple faces lawsuits and

3. Political Instability: Dependency on

By: Qais Abu Hantash

Apple Environmental Initiatives

Trade and Exchange Rate

1. Apple Inc. Investor Relations

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