INSTITUTE-USB

DEPARTMENT-BBA
Bachelor Of Business Administration
Business Analytics (22BAT-264)
Instructor: Mr. Sushil Mehta

Business Analytics (22BAT-264)Operation Research(BAT-308)

DISCOVER . LEARN . EMPOWER
Operation Research(BAT-308)
 Business Analytics
Course Outcome
CO Title Level
Number
Understand
CO1 To demonstrate the concepts and methods of
business analytics and their role in business and
society
To apply data processing tools for exploratory Application
CO2 analysis an to demonstrate its effectiveness to
diverse audience

To enhance the analytical skills of students by Analyze

CO3
providing the knowledge of various analytical
software and tools

To evaluate analytical solutions for assessing their Evaluate

CO4
effectiveness in contemporary business world

To build the expertise in delivering practical Application

CO5 https://www.or.tum.de/en/home/
solutions for complex business problems
Step-wise Process of Business Analytics
• Problem identification
• ‐ literature review
• ‐ hypotheses setting
• ‐ modelling
• ‐ Data collection
• ‐ Data structuring
• ‐ Data Analysis
• ‐ Reliability and validity
• ‐ Results and discussion
• ‐ Robustness
• ‐ Sensitivity analysis
• ‐ Inferences
 Data for Business Analytics
• VARIABLES
• -DATA
• ‐ collected facts and figures
• -DATABASE
• ‐ collection of computer files containing data
• -INFORMATION
• ‐ comes from analyzing data
Business Analytics Architecture and Framework:
• Business analytics architecture and frameworks provide a structured approach
to implementing analytics solutions within an organization. These frameworks
encompass various components, processes, and technologies to support the
end-to-end analytics lifecycle. Below is an overview of the key elements in
business analytics architecture and common frameworks:
• Key Components of Business Analytics Architecture:
Data Sources:
• Internal Systems: Transactional databases, ERP systems, CRM systems.
• External Sources: Market data, social media, third-party data.
Data Integration:
• Extract, Transform, Load (ETL) processes to collect and consolidate data.
• Data cleaning, transformation, and enrichment.
Data Warehouse:
• Central repository for integrated and structured data.
• Supports historical storage, data modeling, and efficient querying.
Data Mart:
• Subset of a data warehouse focused on a specific business function or user group.
• Allows for easier access to relevant data for specific analytics purposes.
Analytics Tools:
• Business Intelligence (BI) tools for querying and reporting.
• Advanced analytics tools for data mining, machine learning, and predictive modeling.
Data Visualization:
• Dashboards and visualization tools for communicating insights.
• Enables stakeholders to understand complex data patterns.
Advanced Analytics Models:
• Predictive models, machine learning algorithms, and statistical analysis.
• Used to forecast trends, identify patterns, and make data-driven predictions.
Metadata Management:
• Manages metadata to ensure data quality and lineage.
• Documentation of data definitions, transformations, and relationships.
Security and Access Control:
• Ensures that sensitive data is protected.
• Role-based access control to manage who can access specific data and
analytics.
Scalability and Performance Optimization:
• Architecture designed to handle growing volumes of data.
• Techniques like indexing, partitioning, and caching for performance
optimization.
Common Business Analytics Frameworks:
CRISP-DM (Cross-Industry Standard Process for Data Mining):
• A widely adopted framework for data mining and analytics.
• Phases: Business Understanding, Data Understanding, Data Preparation, Modeling,
Evaluation, Deployment.
TDSP (Team Data Science Process):
• Developed by Microsoft, a framework for collaborative data science projects.
• Iterative process with stages such as Business Understanding, Data Acquisition and
Understanding, Modeling, Deployment, and Customer Acceptance.
BI&A (Business Intelligence & Analytics):
• Focuses on the end-to-end analytics process from data integration to reporting.
• Encompasses data warehousing, BI tools, and advanced analytics.
BICC (Business Intelligence Competency Center):
• A framework for establishing a centralized team responsible for driving BI initiatives.
• Involves governance, best practices, and collaboration across business and IT.
Key Principles in Business Analytics Architecture:
Alignment with Business Goals:
• Analytics solutions should align with organizational objectives and
contribute to strategic goals.
Data Quality:
• Ensuring data accuracy, completeness, and consistency is crucial for
reliable insights.
User-Centric Design:
• Analytics solutions should be designed with end-users in mind to meet
their specific needs.
Scalability:
• The architecture should be scalable to accommodate growing data
volumes and user demands.
Agility:
• The ability to adapt to changing business requirements and technology
advancements.
Governance and Security:
• Implementing robust governance and security measures to protect sensitive data.
Continuous Improvement:
• Embracing a culture of continuous improvement based on feedback and evolving
analytics needs.

A well-designed business analytics architecture, supported by an appropriate

framework, enables organizations to harness the power of data for informed
decision-making and strategic planning. It should be flexible enough to adapt to
evolving business needs and technological advancements in the field of analytics.
 Data Architecture
• Big data and small data
• Primary and secondary data
• Quantitative and qualitative data
• Experimental and non‐experimental data
• Structured and unstructured data
• Internal and External data
• Traditional and “New” data
• “Free” and Purchased data
• Historical data
 Data Structure
• 1. Time series data
• 2. Cross-sectional data
• 3. Pool data
• 4. Panel data
 Data Structure (Cont.)
• Panel data can be defined as data that are collected as a cross section but
then they are observed periodically.
• For example, economic growth of each province in India from 1971‐2009; or
profit of companies listed in ISX observed from 1991‐2009.
• Panel data is very useful for researchers who are interested in analysing
something that can not be done using time series/ cross section data only.
E.g., we like to develop a model that can explain variations regional economic
performance of provinces in India through their natural resources and
productivity of their human resources. If we estimate the model using cross-
section data that are observed only in one particular year, we can not say
anything about variation of their growths over last ten years.
THANK YOU