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Investing
in nature.
The First Thirty
We support early-stage entrepreneurs building solutions to enhance human and planetary health with technology.
Our goal with our portfolio is to be regenerating 30 Million hectares by 2030.
The first thirty cm of soil is the world’s most precious and undervalued asset. Healthy soils capture carbon, store more water, increase biodiversity and provide more nutrition and food.
Soil is the foundation of planetary and human health. Enabling a sustainable economy and planet begins there.
Soil is a rich, complex ecosystem that provides the life systems we need to survive: clean air, water and food.
Theory of Change
Humans use as many ecological resources as if we lived on almost two Earths. Our economic system prioritises quantity over quality. This erodes our planet’s health and humanity’s prospects.
Technological innovation is the pathway to handle and simplify systems complexity, making commodification unnecessary.
Catalysing a paradigm shift in output that focuses on quality over quantity, leading to better health, restored environments, and a sustainable economy.
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Features that fit our ecosystem:
Advantage with Nature
Product unlocks value or generates a competitive advantage when working with natural resources and systems.
Revenue Focused
Doing good sustainably means seeking business models that profit from nature's regeneration. There is no shortage of opportunity when partnering with the planet.
Metrics Obsessed
Measurement helps to monitor, model and prove that the ideas, business models and solutions are actually working, or when they need to be refocused.
Exponentially Scalable
Solving for complex planetary problems requires minimizing resource usage while maximizing impact, delivery speed and quality.
Technology Centric
Technology boosts development speed and information exchange to better manage Earth's resources sustainably, efficiently and with the urgency required.
Expertise
A deep understanding of the problems within a complex system of actors and how to unlock them are crucial in solution development.
Measuring our Performance
Scale
Total land under regeneration
Emissions captured or avoided
Biodiversity Net Gain
Pace
Rate of adoption and growth
Data provided to nature based solutions
Efficiency
Customer revenue towards regeneration
Economic reward for ecosystem services
Rate of Impact Improvement
From Blog
Partners
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The health of soil, planet, animal, and man is one and indivisible.
— Sir Albert Howard
Investing in nature.
Unlocking planetary and human health with technology
