ON-DEMAND WEBINARS
Aug 15, 2022 4:45:00 PM
Watch the recording to hear Google's Sanjay Vakil and Olga Chatzidoukaki discuss the future of Google travel and what it means for hotels.
Get in touch
Schedule a Live Product Demo with our direct booking experts now!
Keep exploring stories
like this one
![[Webinar] Google kills CPA: How hotels can still win on metasearch](https://www.triptease.com/hs-fs/hubfs/Resources%20-%20feature%20images/Feature-Image_%5B%5BWebinar%5D%20Google%20kills%20CPA_%20How%20hotels%20can%20still%20win%20on%20metasearch%5D.png?width=320&height=320&name=Feature-Image_%5B%5BWebinar%5D%20Google%20kills%20CPA_%20How%20hotels%20can%20still%20win%20on%20metasearch%5D.png)
[Webinar] Google kills CPA: How hotels can still win on metasearch
Google's killing commission-based models on metasearch. Join the webinar to get clarity from the experts on how hotels can still thrive on this channel.
What hoteliers need to know from the Google Travel Partner Summit
Google's latest keynote addresses the changing consumer behaviour in the travel industry and the importance of inspiring content, loyalty, and AI technology.
Hotelier’s view: Performance Max & Google removing commission bidding
Angela Lau of The Ascott discusses Performance Max for Travel Goals, an alternative to Google's commission-based metasearch bidding model for hotels
![[Video] What is Target Return on Ad Spend (tROAS)?](https://www.triptease.com/hs-fs/hubfs/Resources%20-%20feature%20images/Feature-Image_%5B%5BVideo%5D%20What%20is%20Target%20Return%20on%20Ad%20Spend%20%28tROAS%29_%5D.png?width=320&height=320&name=Feature-Image_%5B%5BVideo%5D%20What%20is%20Target%20Return%20on%20Ad%20Spend%20%28tROAS%29_%5D.png)
[Video] What is Target Return on Ad Spend (tROAS)?
Learn more about Target Return on Ad Spend (tROAS), an alternative to Google's soon-to-end commission-based metasearch bidding models for hotels.
Is your metasearch strategy optimized for the travel rebound?
Join the workshop to discover how you can capture more demand for your hotel. Learn about Google's new 'free booking links', OTAs undercutting, plus more.
Will a pop-up on my website impact Google rankings?
Google's latest push towards an optimum mobile search experience actively penalises mobile sites with intrusive or obstructive pop-ups.
![[Video] What is commission bidding (CPA) and why is Google removing it?](https://www.triptease.com/hs-fs/hubfs/Resources%20-%20feature%20images/Feature-Image_%5B%5BVideo%5D%20What%20is%20commission%20bidding%20%28CPA%29%20and%20why%20is%20Google%20removing%20it_%5D.png?width=320&height=320&name=Feature-Image_%5B%5BVideo%5D%20What%20is%20commission%20bidding%20%28CPA%29%20and%20why%20is%20Google%20removing%20it_%5D.png)
What is commission bidding (CPA) and why is Google removing it?
Google has announced the end of commission-based metasearch bidding models for hotels. Find out what commission bidding is, and why Google is removing it.
[Video] What is Google's Performance Max for Travel Goals?
Learn more about Performance Max for Travel Goals, an alternative to Google's soon-to-end commission-based metasearch bidding models for hotels.
Video: Experts discuss Google's metasearch CPA announcement
Experts from Triptease discuss what Google's change to metasearch commission per stay models means for hotels.
Amarante’s Success
Schedule a Product Live Demo with our direct booking experts now!