Take a closer look at the patterns in our language. | Clearleft

Ellen goes through the principles behind the tone of voice on the new Clearleft site:

  1. Our clients are the heroes and heroines, we facilitate their journey.
  2. Speak as an individual doing whatever it is you love. Expose lovable details.
  3. Use the imperative, kill the “-ing”.
  4. Be evocative and paint the picture. Show don’t tell.
  5. Be a practical friend.
  6. Be inquisitive. Ask smart questions that need solving.
Take a closer look at the patterns in our language. | Clearleft

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Readability Guidelines

Imagine a collaboratively developed, universal content style guide, based on usability evidence.

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Voice Guidelines | Clearleft

I love what Ben is doing with this single-serving site (similar to my design principles collection)—it’s a collection of handy links and resources around voice UI:

Designing a voice interface? Here’s a useful list of lists: as many guiding principles as we could find, all in one place. List compiled and edited by Ben Sauer @bensauer.

BONUS ITEM: Have him run a voice workshop for you!

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A List Apart: Articles: Reviving Anorexic Web Writing

I love this article by Amber Simmons. The truth shines through.

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Home | SofaConf 2020

You don’t want to miss this! A five-day online conference with a different theme each day:

  1. Monday: Product Strategy
  2. Tuesday: Research
  3. Wednesday: Service Design
  4. Thursday: Content Strategy
  5. Friday: Interaction Design

Speakers include Amy Hupe, Kelly Goto, Kristina Halvorson, Lou Downe, Leisa Reichelt and many more still to be announce, all for ludicrously cheap ticket prices.

I know it sounds like I’m blowing my own trumpet because this is a Clearleft event, but I had nothing to do with it. The trumpets of my talented co-workers should be blasting in harmonious chorus.

(It’s a truly lovely website too!)

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Why your design system should include content | Clearleft

Rachel makes the case for integrating content design patterns into component libraries:

Instead of content design systems and visual design systems existing in isolation, the ideal is one design system that accommodates everything, marrying the content and design together in the way it will actually be used and experienced.

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