I’m a fan of fast websites. Your website needs to be fast. Our collective excuses, hand-wringing, and inability to come to terms with the problem-set (There is too much script) and solutions (Use less script) of modern web development is getting tired.
I agree with every word of this.
Sadly, I think the one company with a browser that has marketshare dominance and could exert the kind of pressure required to stop ad tracking and surveillance capitalism is not incentivized to do so.
So the problem is approached from the other end. Blame is piled on authors for slow first-party code. We’re told to use certain mobile publishing frameworks that syndicate to proprietary CDNs to appease the gods of luck and fortune.
I like the look of this proposal that would allow authors to have more control over network priorities for third-party iframes—I’ve already documented how I had to use a third-party library to fix this problem on the Salter Cane site.
If I was only able to give one bit of advice to any company: iterate quickly on a slow-moving platform.
Excellent advice from Harry (who first cast his pearls before the swine of LinkedIn but I talked him ‘round to posting this on his own site).
- Opt into web platform features incrementally
- Embrace progressive enhancement to build fast, reliable applications that adapt to your customers’ context
- Write code that leans into the browser, not away from it
I’m not against front-end frameworks, and, believe me, I’m not naive enough to believe that the only thing a front-end framework provides is soft navigations, but if you’re going to use one, I shouldn’t be able to smell it.
Here’s a handy free tool from Calibre that’ll give your website a performance assessment.
Contextual advertising works. Targeted advertising? Who knows!
Let’s see all that proof that 400+ requests for thirsty ass always-running JavaScript is just what we have to do to make advertising good.
One dev team made the shift from React’s “overwhelming VDOM” to modern DOM APIs. They immediately saw speed and interaction improvements.
Yay! But:
…finding developers who know vanilla JavaScript and not just the frameworks was an “unexpected difficulty.”
Boo!
Also, if you have a similar story to tell about going cold turkey on React, you should share it with Richard:
If you or your company has also transitioned away from React and into a more web-native, HTML-first approach, please tag me on Mastodon or Threads. We’d love to share further case studies of these modern, dare I say post-React, approaches.
A redesign with modern CSS.
Browser are user agents, not developer agents.
A small-scale conspiracy theory from the innards of Google.
With this bookmarklet you’re only ever one click away from the Lighthouse results for a page.
Improving performance with containment.