“Craft at scale” is a white whale | Adam Stoddard

April 18th, 2023

If you look at the available evidence, “craft at scale” is mutually exclusive with the kind of rapid and unending growth that’s the baseline expectation for traditional startups and public tech companies.

We’d say that’s obvious in other industries. Budweiser isn’t craft beer. IKEA isn’t heirloom-quality furniture. But we tend to treat software as immune to the typical relationship between quality and quantity.