AI can be incredibly useful when deployed skillfully in creative endeavors—as an ideation partner, as a scaffolding tool, by eliminating tedious tasks, etc.—but anyone making anything truly good with it is probably somebody who could already make something good first without it.
Websites are primarily seen as functional software, built to fulfill a business objective and to reach quantifiable goals. The field of user experience is obsessed with KPIs, jobs-to-be-done, optimized user flows, and conversion rates. And in quest of ever more efficient processes – and in the spirit of true modernists –, design and development teams try to standardize solutions into reusable templates and components, streamlined pattern libraries, and scalable design systems.