Tags: google

First Impressions of the Pixel 9 Pro | Whatever

At this point, it really does seem like “AI” is “bullshit you don’t need or is done better in other ways, but we’ve just spent literally billions on this so we really need you to use it, even though it’s nowhere as good as what we were already doing,” and everything else is just unsexy functionality that makes what you do marginally easier or better. I’m sorry we live in a world where enshittification is being marketed as The Hot And Sexy Thing, but just because we’re in that world, doesn’t mean you have to accept it.

Slop is Good • furbo.org

Trust.

A new path for Privacy Sandbox on the web

This is disgusting, if unsurprising: Google aren’t going to deprecate third-party cookies after all.

Make no mistake, Chrome is not a user agent. It is an agent for the behavioural advertising industry.

Google Now Defaults to Not Indexing Your Content - Vincent Schmalbach

Google search is no friend to the indie web:

Well-known brands often see most of their content indexed, while small or unknown bloggers face much stricter selectivity.

There was life before Google search. There will be life after Google search.

Information that you might search for may never appear in Google’s results. Not because it doesn’t exist, but because Google has chosen not to include it.

Back when South by Southwest wasn’t terrible, there used to be an annual panel called Browser Wars populated with representatives from the main browser vendors (except for Apple, obviously, who would never venture onto a stage outside of their own events).

I remember getting into a heated debate with the panelists during the 2010 edition. I was mad about web fonts.

Just to set the scene, web fonts didn’t exist back in 2010. That’s what I was mad about.

There was no technical reason why we couldn’t have web fonts. The reason why we didn’t get web fonts for years and years was because browser makers were concerned about piracy and type foundries.

That’s nice and all, but as I said during that panel, I don’t recall any such concerns being raised for photographers when the img element was shipped. Neither was the original text-only web held back by the legimate fear by writers of plagiarism.

My point was not that these concerns weren’t important, but that it wasn’t the job of web browsers to shore up existing business models. To use standards-speak, these concerns are orthogonal.

I’m reminded of this when I see browser makers shoring up the business of behavioural advertising.

I subscribe to the RSS feed of updates to Chrome. Not all of it is necessarily interesting to me, but all of it is supposedly aimed at developers. And yet, in amongst the posts about APIs and features, there’ll be something about the Orwellianly-titled “privacy sandbox”.

This is only of interest to one specific industry: behavioural online advertising driven by surveillance and tracking. I don’t see any similar efforts being made for teachers, cooks, architects, doctors or lawyers.

It’s a ludicrous situation that I put down to the fact that Google, the company that makes Chrome, is also the company that makes its money from targeted advertising.

But then Mozilla started with the same shit.

Now, it’s one thing to roll out a new so-called “feature” to benefit behavioural advertising. It’s quite another to make it enabled by default. That’s a piece of deceptive design that has no place in Firefox. Defaults matter. Browser makers know this. It’s no accident that this “feature” was enabled by default.

This disgusts me.

It disgusts me all the more that it’s all for nothing. Notice that I’ve repeatly referred to behavioural advertising. That’s the kind that relies on tracking and surveillance to work.

There is another kind of advertising. Contextual advertising is when you show an advertisement related to the content of the page the user is currently on. The advertiser doesn’t need to know anything about the user, just the topic of the page.

Conventional wisdom has it that behavioural advertising is much more effective than contextual advertising. After all, why would there be such a huge industry built on tracking and surveillance if it didn’t work? See, for example, this footnote by John Gruber:

So if contextual ads generate, say, one-tenth the revenue of targeted ads, Meta could show 10 times as many ads to users who opt out of targeting. I don’t think 10× is an outlandish multiplier there — given how remarkably profitable Meta’s advertising business is, it might even need to be higher than that.

Seems obvious, right?

But the idea that behavioural advertising works better than contextual advertising has no basis in reality.

If you think you know otherwise, Jon Bradshaw would like to hear from you:

Bradshaw challenges industry to provide proof that data-driven targeting actually makes advertising more effective – or in fact makes it worse. He’s spoiling for a debate – and has three deep, recent studies that show: broad reach beats targeting for incremental growth; that the cost of targeting outweighs the return; and that second and third party data does not outperform a random sample. First party data does beat the random sample – but contextual ads massively outperform even first party data. And they are much, much cheaper. Now, says Bradshaw, let’s see some counter-evidence from those making a killing.

If targeted advertising is going to get preferential treatment from browser makers, I too would like to see some evidence that it actually works.

Further reading:

• The new dot com bubble is here: it’s called online advertising by Jesse Frederik and Maurits Martijn.
• After GDPR, The New York Times cut off ad exchanges in Europe — and kept growing ad revenue by Jessica Davies.
• Subprime Attention Crisis by Tim Hwang.
• Clean advertising by me.

Robin Rendle — Instability

The whole point of the web is that we’re not supposed to be dependent on any one company or person or community to make it all work and the only reason why we trusted Google is because the analytics money flowed in our direction. Now that it doesn’t, the whole internet feels unstable. As if all these websites and publishers had set up shop perilously on the edge of an active volcano.

But that instability was always there.

Should I remove this blog from Google Search?・The Jolly Teapot

There was life before Google search. There will be life after Google search.

Google is not a huge source of traffic and visibility. I get most of my visits from RSS readers, other people’s links including fellow bloggers, or websites like Hacker News. It’s hard to tell at this point since I don’t track anything, but that’s an educated guess.

Removing my website from Google would have very little impact, so I was wondering if I should just do it.

My phone rang today. I didn’t recognise the number so although I pressed the big button to answer the call, I didn’t say anything.

I didn’t say anything because usually when I get a call from a number I don’t know, it’s some automated spam. If I say nothing, the spam voice doesn’t activate.

But sometimes it’s not a spam call. Sometimes after a few seconds of silence a human at the other end of the call will say “Hello?” in an uncertain tone. That’s the point when I respond with a cheery “Hello!” of my own and feel bad for making this person endure those awkward seconds of silence.

Those spam calls have made me so suspicious that real people end up paying the price. False positives caught in my spam-detection filter.

Now it’s happening on the web.

I wrote about how Google search, Bing, and Mozilla Developer network are squandering trust:

Trust is a precious commodity. It takes a long time to build trust. It takes a short time to destroy it.

But it’s not just limited to specific companies. I’ve noticed more and more suspicion related to any online activity.

I’ve seen members of a community site jump to the conclusion that a new member’s pattern of behaviour was a sure sign that this was a spambot. But it could just as easily have been the behaviour of someone who isn’t neurotypical or who doesn’t speak English as their first language.

Jessica was looking at some pictures on an AirBnB listing recently and found herself examining some photos that seemed a little too good to be true, questioning whether they were in fact output by some generative tool.

Every email that lands in my inbox is like a little mini Turing test. Did a human write this?

Our guard is up. Our filters are activated. Our default mode is suspicion.

This is most apparent with web search. We’ve always needed to filter search results through our own personal lenses, but now it’s like playing whack-a-mole. First we have to find workarounds for avoiding slop, and then when we click through to a web page, we have to evaluate whether’s it’s been generated by some SEO spammer making full use of the new breed of content-production tools.

There’s been a lot of hand-wringing about how this could spell doom for the web. I don’t think that’s necessarily true. It might well spell doom for web search, but I’m okay with that.

Back before its enshittification—an enshittification that started even before all the recent AI slop—Google solved the problem of accurate web searching with its PageRank algorithm. Before that, the only way to get to trusted information was to rely on humans.

Humans made directories like Yahoo! or DMOZ where they categorised links. Humans wrote blog posts where they linked to something that they, a human, vouched for as being genuinely interesting.

There was life before Google search. There will be life after Google search.

Look, there’s even a new directory devoted to cataloging blogs: websites made by humans. Life finds a way.

All of the spam and slop that’s making us so suspicious may end up giving us a new appreciation for human curation.

It wouldn’t be a straightforward transition to move away from search. It would be uncomfortable. It would require behaviour change. People don’t like change. But when needs must, people adapt.

The first bit of behaviour change might be a rediscovery of bookmarks. It used to be that when you found a source you trusted, you bookmarked it. Browsers still have bookmarking functionality but most people rely on search. Maybe it’s time for a bookmarking revival.

A step up from that would be using a feed reader. In many ways, a feed reader is a collection of bookmarks, but all of the bookmarks get polled regularly to see if there are any updates. I love using my feed reader. Everything I’ve subscribed to in there is made by humans.

The ultimate bookmark is an icon on the homescreen of your phone or in the dock of your desktop device. A human source you trust so much that you want it to be as accessible as any app.

Right now the discovery mechanism for that is woeful. I really want that to change. I want a web that empowers people to connect with other people they trust, without any intermediary gatekeepers.

The evangelists of large language models (who may coincidentally have invested heavily in the technology) like to proclaim that a slop-filled future is inevitable, as though we have no choice, as though we must simply accept enshittification as though it were a force of nature.

But we can always walk away.

&udm=14 | the disenshittification Konami code

Another way to get Google results without the slop.

How to Turn Off AI Overview in Google and Set “Web” as Default

I don’t use Google Search myself—I use Duck Duck Go—but if you do, here’s how to avoid the slop.

It’s been dispiriting but unsurprising to see American commentators weigh in on the EU’s Digital Markets Act. I really wish they’d read Baldur’s excellent explainer first.

John has been doing his predictable “leave Britney alone!” schtick with regards to Apple (and in this case, Google and Facebook too). Ian Betteridge does an excellent job of setting him straight:

A lot of commentators seem to have the same issue as John: that it’s weird that a governmental body can or should define how products should be designed.

But governments mandate how products are designed all the time, and not just in the EU. Take another market which is pretty big: cars. All cars have to feature safety equipment, which varies from region to region but will broadly include everything from seatbelts to crumple zones. Cars have rules for emissions, for fuel efficiency, all of which are designing how a car should work.

But there’s one assumption in John’s post that Ian didn’t push back on. John said:

It’s certainly possible that Meta can devise ways to serve non-personalized contextual ads that generate sufficient revenue per user.

That comes with a footnote:

One obvious solution would be to show more ads — a lot more ads — to make up for the difference in revenue. So if contextual ads generate, say, one-tenth the revenue of targeted ads, Meta could show 10 times as many ads to users who opt out of targeting. I don’t think 10× is an outlandish multiplier there — given how remarkably profitable Meta’s advertising business is, it might even need to be higher than that.

It’s almost like an article of faith that behavioural advertising is more effective than contextual advertising. But there’s no data to support this. Quite the opposite. I wrote about this four years ago.

Once again, I urge you to read the excellent analysis by Jesse Frederik and Maurits Martijn.

There’s also Tim Hwang’s book, Subprime Attention Crisis:

From the unreliability of advertising numbers and the unregulated automation of advertising bidding wars, to the simple fact that online ads mostly fail to work, Hwang demonstrates that while consumers’ attention has never been more prized, the true value of that attention itself—much like subprime mortgages—is wildly misrepresented.

More recently Dave Karpf said what we’re all thinking:

The thing I want to stress about microtargeted ads is that the current version is perpetually trash, and we’re always just a few years away from the bugs getting worked out.

The EFF are calling for a ban. Should that happen, the sky would not fall. Contrary to what John thinks, revenue would not plummet. Contextual advertising works just fine …without the need for invasive surveillance and tracking.

Like I said:

Tracker-driven behavioural advertising is bad for users. The advertisements are irrelevant most of the time, and on the few occasions where the advertising hits the mark, it just feels creepy.

Tracker-driven behavioural advertising is bad for advertisers. They spend their hard-earned money on invasive ad tech that results in no more sales or brand recognition than if they had relied on good ol’ contextual advertising.

Tracker-driven behavioural advertising is very bad for the web. Megabytes of third-party JavaScript are injected at exactly the wrong moment to make for the worst possible performance. And if that doesn’t ruin the user experience enough, there are still invasive overlays and consent forms to click through (which, ironically, gets people mad at the legislation—like GDPR—instead of the underlying reason for these annoying overlays: unnecessary surveillance and tracking by the site you’re visiting).

If you’re a fan of gratuitous initialisms, you’ll love Google’s core web vitals. Just get a load of the obfuscation in the important-sounding metrics like CLS, FCP, LCP, and more.

To be fair to Google, this is a problem in the web performance world in general. Practioners prefer to talk about TTFB rather than “time to first byte” even though both contain exactly the same number of syllables.

The big news in the web performance community this month is the arrival of a new initialism. INP sounds like one of those pseudo-scientific psychologic profiles but it’s meant to stand for Interaction to Next Paint (even if they were to swear off pointless initialisms, you’d still have to pry Pointless Capitalisation from Google’s cold dead hands).

This new metric is a welcome one. It’s replacing first input delay. Sorry, First Input Delay, or FID, one of the few web vital initialisms that can be spoken as a word, making it a true acronym (fortunately fid’s successor, inp, also works as an acronym).

First Input Delay has long outstayed its welcome. It was always an outlier in the core web vitals. It didn’t seem to measure anything actually useful. I know it sounds like it’s measuring the delay until the user can interact with a web page, but when you dive into what it actually does, it’s a mess:

FID measures the time from when a user first interacts with a page (that is, when they click a link, tap on a button, or use a custom, JavaScript-powered control) to the time when the browser is actually able to begin processing event handlers in response to that interaction.

See that word “begin” in there? It’s doing a lot of work. First Input Delay doesn’t measure the lag between the user interaction and the browser response; it only measures the lag between the user interaction and the browser beginning to respond. The actual response could take ages, but that lag doesn’t get measured. Unlike the other core web vitals, this metric is very far removed from what actually matters to the user’s experience.

What the fid where they thinking? How the fid did this measurement ever get included in core web vitals in the first place?

Well, feel free to take what I’m about to say as pure gossip, but I have my sources, I trust ’em, and no, I’m not going to reveal ’em…

It’s because of AMP.

Remember Google AMP? An acronym so pointless they eventually just forgot it ever stood for anything?

The AMP project ended up doing incredible damage to Google’s developer relations. By colluding with the search team to privilege the appearance of AMP pages in the top news carousel, Google effectively blackmailed the entire publishing industry into using their format.

In the end, it didn’t work. It was a shit format. All they did was foster resentment and animosity:

AMP seems to have faded away. Most publishers have started dropping support, and even Google doesn’t seem to care much anymore.

It turns out that Google search wasn’t the only team infected by AMP. The core web vitals team also had to play ball.

Originally they had a genuinely useful metric for measuring the lag between input and response. But guess which pages did terribly? That’s right: AMP pages.

Rather than ship an actually-useful measurement, the core web vitals team instead had to include the broken First Input Delay, brainchild of a certain someone on the AMP team.

Now it all makes sense.

So good riddance to FID. Welcome to INP. And here’s hoping it won’t be much longer till we’re finally burying AMP.

Facing reality, whether it’s about Apple or the EU, is a core requirement for good management – Baldur Bjarnason

The EU is not the FCC. I wish every American tech pundit would read and digest this explainer before writing their thinkpieces.

It’s very common for US punditry to completely misunderstand the EU and analyse it as if it were a US political entity – imagining that its actions are driven by the same political and social dynamics as a protectionist industry within the US.

Browsers Are Weird Right Now – Tyler Sticka

‘Sfunny, I’d been meaning to write a blog post on exactly this topic, but Tyler says it all …and that’s before Apple’s scandalous shenanigans.

Baseline’s evolution on MDN | MDN Blog

These updated definitions makes sense to me:

1. Newly available. The feature is marked as interoperable from the day the last core browser implements it. It marks the moment when developers can start getting excited and learning about a feature.
2. Widely available. The feature is marked as having wider support thirty months or 2.5 years later. It marks the moment when it’s safe to start using a feature without explicit cross-browser compatibility knowledge.

Hixie’s Natural Log: Reflecting on 18 years at Google

On leaving the company, Hixie compares the Google of old to what it has become today:

Google’s culture eroded. Decisions went from being made for the benefit of users, to the benefit of Google, to the benefit of whoever was making the decision. Transparency evaporated. Where previously I would eagerly attend every company-wide meeting to learn what was happening, I found myself now able to predict the answers executives would give word for word. Today, I don’t know anyone at Google who could explain what Google’s vision is. Morale is at an all-time low. If you talk to therapists in the bay area, they will tell you all their Google clients are unhappy with Google.

Everything about SEO is obnoxious – Chris Coyier

No argument from me.

How Google made the world go viral - The Verge

On the sad state of Google search today:

How did a site that captured the imagination of the internet and fundamentally changed the way we communicate turn into a burned-out Walmart at the edge of town?

Pulling my site from Google over AI training – Tracy Durnell

I’m not down with Google swallowing everything posted on the internet to train their generative AI models.

A principled approach to evolving choice and control for web content

This would mean a lot more if it happened before the wholesale harvesting of everyone’s work.

But I’m sure Google will put a mighty fine lock on that stable door that the horse bolted from.