Google planning changes to Chrome that could break ad blockers

Violynne

Ars Scholae Palatinae
881
There might even be more good news for browser and phone users.

A few months ago, I was approached by a friend who told me he's working with a growing team to develop a system similar to the ContentID system by Google, which will compare digital fingerprints of ads and block the "most annoying" (read: repeated) ads plaguing major platforms.

It's not designed to block all ads on the internet (impossible), but just like the copyright system on YouTube, it's designed to target sites like YouTube, Hulu, and others.

Right now, they're currently looking for investors. They're wanting to keep this off Kickstarter/GoFundMe because they don't want any issues. So far, they've raised $1.2mil.

I've been invited to beta test the feature when they're ready. Currently, it's pretty slow, but they're looking to use peer networking to speed it up (this is where the primary investment will be spent).

If it's successful, Google can go [censored] itself.
 
Upvote
0 (1 / -1)
gHacks published an article this morning with news that Opera has also gotten into the "block the ad-blockers game," currently only with search engines.

gHacks":3h7z1ulu said:
Opera users who run any recent version of the web browser -- Stable, Beta or Developer -- and either the native ad blocker or a browser extension that blocks advertisement, may have noticed that ads are no longer blocked by either solution on search results pages.

Opera users with content blockers enabled may notice that advertisement is displayed as if no content blocker was enabled in the browser on search results page.

Opera made no mention of the change in recent Opera changelogs. Developers find information about it on Opera's Dev website:

Opera implements an additional privacy protection mechanism. By default, extensions are not allowed to access and manipulate search results provided by most built-in engines.

It feels like it is nearing endgame for web browsers that rely on advertisers for money.

"Now that Microsoft has finally folded and Chromium rules the web, what are you going to do?  Run Firefox? Pfft.  Watch as we break YouTube on non-Chrome browsers.  Then what are you going to do?"

Eh, blocking ads on DNS is still easy enough. If you have the know how to manage a router, there's no reason not to block ads on the router level.

Thing is my laptop sometimes connects to the internet via routers other than mine. Weird, I know.

Use OpenDNS, or something else (e.g. your own DNS server).
 
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0 (1 / -1)

rabish12

Ars Legatus Legionis
16,983
Just to make this clear: this is a proposed change, and it was proposed for entirely valid reasons. It hasn't been accepted and it may not be implemented. Chrome's developers have specifically tried to structure the change in order to minimize the impact on the most popular ad-blocking extension (AdBlock Plus).

The developers of other ad blockers have noted that the change would completely break their extensions. This kind of feedback is why this was issued as a proposal instead of implemented immediately, and given the sheer volume of users who rely on those extensions there's a pretty solid chance that Chrome's developers will find a way to accommodate them.

If they don't? Well, there's plenty of other browsers and I'll be jumping ship to one.

It isn't just proposed really. It already exists in the beta channel (canary and beta).
The new API is in the beta channel. The full set of changes, including the deprecation of features in the old webRequest API, are not, and the changes in general are still in a draft state. As per a comment in response to the recent rush of feedback on the issue:

I'd also like to reiterate a few points:
- The webRequest API is not going to go away in its entirety. It will be affected, but the exact changes are still in discussion.
- This design is still in a draft state, and will likely change.
- Our goal is not to break extensions. We are working with extension developers to strive to keep this breakage to a minimum, while still advancing the platform to enhance security, privacy, and performance for all users.
 
Upvote
3 (4 / -1)
This will just accelerate my purge of all things Google from my life. I've already switched to Firefox on my home desktop, and will be making that transition in the future on my personal and work laptops. Default search is getting set to DuckDuckGo. Killing hangouts and pushing us to Yet Another Thing, Killing Inbox (the Inbox features that are supposed to be in gmail are more like a shitty clone of Inbox). I still like Google Drive, and I prefer Android over iOS, but Google is by and large a company I feel I do business with because I have to, not because I want to, anymore.

My biggest obstacle to leaving Google has been abandoning my gmail account. I have a comfortable firstlast@gmail account, and I've been using it for about 15 years. Shifting to something else would be a challenge for my contacts. I could slowly deprecate it like I did my hotmail account, but I still have some older contacts that I lost in the transition.

It's a strange dichotomy - other than the few bits where I feel locked in, walking away from Google has been surprisingly painless.
 
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3 (3 / 0)

mmiller7

Ars Legatus Legionis
11,794
Just to make this clear: this is a proposed change, and it was proposed for entirely valid reasons. It hasn't been accepted and it may not be implemented. Chrome's developers have specifically tried to structure the change in order to minimize the impact on the most popular ad-blocking extension (AdBlock Plus).

The developers of other ad blockers have noted that the change would completely break their extensions. This kind of feedback is why this was issued as a proposal instead of implemented immediately, and given the sheer volume of users who rely on those extensions there's a pretty solid chance that Chrome's developers will find a way to accommodate them.

If they don't? Well, there's plenty of other browsers and I'll be jumping ship to one.
I used to use Adblock Plus...until I realized how much more amazing uBlock Origin was and how many more rule-sets it offered without having to hand-craft a bunch myself.

I find 99% of my needs are covered with these rulesets:
-uBlock filters
-uBlock filters - Badware risks
-uBlock filters - Privacy
-uBlock filters - Resource abuse
-uBlock filters - Unbreak
-Adblock Warning Removal List
-EasyList
-AdGuard Spyware filter
-EasyPrivacy
-Malvertising filter list by Disconnect
-Malware Domain List
-Malware domains
-AdGuard Annoyances filter
-Peter Lowe's Ad and tracking server list
-AakList (Anti-Adblock Killer)

I still have one or two I have to "write" myself for sites but its very rare since changing. I feel like its also much more responsive than ABP was.

Honestly its not so much that I hate ads...my problem is how invasive so many ads are, and how slow they make content load. Nothing worse than being half way thru reading something only to have a full page ad cover up what I'm reading and now I have to find how to close it. Or worse, video-ads that auto-play causing a disturbance and sucking up valuable bandwidth.
 
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5 (5 / 0)

Z1ggy

Ars Legatus Legionis
15,337
Upvote
2 (2 / 0)

Ordeith

Wise, Aged Ars Veteran
198
gHacks published an article this morning with news that Opera has also gotten into the "block the ad-blockers game," currently only with search engines.

gHacks":br0zhmjy said:
Opera users who run any recent version of the web browser -- Stable, Beta or Developer -- and either the native ad blocker or a browser extension that blocks advertisement, may have noticed that ads are no longer blocked by either solution on search results pages.

Opera users with content blockers enabled may notice that advertisement is displayed as if no content blocker was enabled in the browser on search results page.

Opera made no mention of the change in recent Opera changelogs. Developers find information about it on Opera's Dev website:

Opera implements an additional privacy protection mechanism. By default, extensions are not allowed to access and manipulate search results provided by most built-in engines.

It feels like it is nearing endgame for web browsers that rely on advertisers for money.

"Now that Microsoft has finally folded and Chromium rules the web, what are you going to do?  Run Firefox? Pfft.  Watch as we break YouTube on non-Chrome browsers.  Then what are you going to do?"
If Google went through with breaking YouTube on non-Google browsers, I would expect alternative video sites to pop up.

Uh, YouTube is already a monopoly on video. And of course YouTube is owned by Google.

Also, Google's behavior with breaking YouTube on non-Google hardware has precedent. When Windows Phone was new and starting to get traction, Google intentionally broke compatibility with YouTube. They inserted a string into the YouTube code where if it recognized that it was a Windows Phone trying to access YouTube, it would block access. Even when Microsoft created their own YouTube app for Windows/Windows Phone, Google blocked them too.

Here's a quote from a Microsoft VP: "It seems to us that Google’s reasons for blocking our app are manufactured so that we can’t give our users the same experience Android and iPhone users are getting. The roadblocks Google has set up are impossible to overcome, and they know it"

Google broke the site for Windows Phone because the Windows Phone viewer wouldn't play Google's ads. Google flat-out gave that as the reason at the time. That's the same reason Google blocks the Echo Show from YouTube.

The Windows Phone version did show adds. Microsoft did everything they could to make the app compliant with Google's wishes, Google snubbed them anyway.

And how do you account for the discovery of deprecated and proprietary chrome only code on YouTube's pages that was designed to slow down the site in other browsers?

And there's always Google's purposeful redirecting of Edge to the old WAP pages for Google Maps and Gmail.

I suppose that's what you get when you turn over the internet to what is essentially the world's largest advertising company.

It's time you stopped being such a Google apologist and woke up.
 
Upvote
1 (6 / -5)
gHacks published an article this morning with news that Opera has also gotten into the "block the ad-blockers game," currently only with search engines.

gHacks":p5wjlfcx said:
Opera users who run any recent version of the web browser -- Stable, Beta or Developer -- and either the native ad blocker or a browser extension that blocks advertisement, may have noticed that ads are no longer blocked by either solution on search results pages.

Opera users with content blockers enabled may notice that advertisement is displayed as if no content blocker was enabled in the browser on search results page.

Opera made no mention of the change in recent Opera changelogs. Developers find information about it on Opera's Dev website:

Opera implements an additional privacy protection mechanism. By default, extensions are not allowed to access and manipulate search results provided by most built-in engines.

It feels like it is nearing endgame for web browsers that rely on advertisers for money.

"Now that Microsoft has finally folded and Chromium rules the web, what are you going to do?  Run Firefox? Pfft.  Watch as we break YouTube on non-Chrome browsers.  Then what are you going to do?"
If Google went through with breaking YouTube on non-Google browsers, I would expect alternative video sites to pop up.

Uh, YouTube is already a monopoly on video. And of course YouTube is owned by Google.

Also, Google's behavior with breaking YouTube on non-Google hardware has precedent. When Windows Phone was new and starting to get traction, Google intentionally broke compatibility with YouTube. They inserted a string into the YouTube code where if it recognized that it was a Windows Phone trying to access YouTube, it would block access. Even when Microsoft created their own YouTube app for Windows/Windows Phone, Google blocked them too.

Here's a quote from a Microsoft VP: "It seems to us that Google’s reasons for blocking our app are manufactured so that we can’t give our users the same experience Android and iPhone users are getting. The roadblocks Google has set up are impossible to overcome, and they know it"

Google broke the site for Windows Phone because the Windows Phone viewer wouldn't play Google's ads. Google flat-out gave that as the reason at the time. That's the same reason Google blocks the Echo Show from YouTube.
And they never blocked ie from accessing it, just their app. To this day ie works exactly as the app does on Android, menus and all.
 
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1 (1 / 0)

Sajuuk

Ars Tribunus Angusticlavius
9,886
The Windows Phone version did show adds. Microsoft did everything they could to make the app compliant with Google's wishes, Google snubbed them anyway.

And how do you account for the discovery of deprecated and proprietary chrome only code on YouTube's pages that was designed to slow down the site in other browsers?

It's time you stopped being such a Google apologist and woke up.
The YT redesign was in the works for a while and was based on Polymer. Polymer uses something called Shady DOM to polyfill Shadow DOM functionality for every browser. There was/is nothing proprietary about it. The performance impact comes from how they're using HTML imports, and really only affects the very first load.

https://twitter.com/slightlylate/status ... 0515312647
https://bugs.chromium.org/p/chromium/is ... 766694#c14
 
Upvote
-1 (1 / -2)

Aurich

Head Moderator In Charge
36,128
Ars Staff
All I know is I appreciate all the Ars readers who use the best form of not seeing ads on the web. :D

https://arstechnica.com/store/product/subscriptions/

What if you had to make a payment to every website you want to visit to make ads go away?
What if every website you visited went away, because you didn't support them and expected free to just work forever?

It's that simple. It doesn't matter what your reason is. You're afraid of malware. Ads slow down your computer. You just don't like them. Whatever. I know all the arguments, and I'm not fighting them.

End of the day it's pretty simple: sites like Ars cannot exist for free. We have a large staff that works very hard to do what we do, everyone likes being able to cash their paycheck and live their life with that. If everybody ad blocks, we go out of business. Unless enough people subscribe to offset that, and right now that seems highly unlikely. Doing my best to work on it.

We're happy to have a sub program, if we could cut out the advertising middle man entirely and be direct to readers, ad-free, that would be amazing. But as you say, everyone doesn't want to pay for every site.

If the journalism you care about vanishes you can blame the greedy ad industry if you like. Blame us for not coming up with a different model. It won't change the reality, and that is that content like what we do does not exist for free, and one way or another users need to help pay for it, or wave goodbye to it. Period.

Some people like that idea, "the web will be pure like it used to be! blogs will replace it all" or whatever. If you think journalism like what we do will just exist out of nothing you're fooling yourself. Of course I'm biased, I want my paycheck too, I like my job. But I think it matters, and people aren't going to like the outcome. Because it will be the sites than can exist with other funding that survive, and that's going to mean rich people get to fund their journalism voice in a much louder way, and sites are going to take paid placements and become hollow shells of integrity to keep the lights on.
 
Upvote
14 (15 / -1)

rabish12

Ars Legatus Legionis
16,983
The Windows Phone version did show adds. Microsoft did everything they could to make the app compliant with Google's wishes, Google snubbed them anyway.

And how do you account for the discovery of deprecated and proprietary chrome only code on YouTube's pages that was designed to slow down the site in other browsers?

It's time you stopped being such a Google apologist and woke up.
The YT redesign was in the works for a while and was based on Polymer. Polymer uses something called Shady DOM to polyfill Shadow DOM functionality for every browser. There was/is nothing proprietary about it. The performance impact comes from how they're using HTML imports.

https://twitter.com/slightlylate/status ... 0515312647
https://bugs.chromium.org/p/chromium/is ... 766694#c14
Also worth noting:

- It doesn't slow down the overall experience, only the initial site load.

- It actually impacts Google as well. Because they have to remove the deprecated functionality from Chrome, they now have to update Youtube to remove the reliance on the deprecated features.

It's still dumb to implement features like that as early as Google tends to and to end up having to go through all this crap as a result, but "dumb" is not synonymous with "malicious".
 
Upvote
0 (2 / -2)

Sajuuk

Ars Tribunus Angusticlavius
9,886
The Windows Phone version did show adds. Microsoft did everything they could to make the app compliant with Google's wishes, Google snubbed them anyway.

And how do you account for the discovery of deprecated and proprietary chrome only code on YouTube's pages that was designed to slow down the site in other browsers?

It's time you stopped being such a Google apologist and woke up.
The YT redesign was in the works for a while and was based on Polymer. Polymer uses something called Shady DOM to polyfill Shadow DOM functionality for every browser. There was/is nothing proprietary about it. The performance impact comes from how they're using HTML imports.

https://twitter.com/slightlylate/status ... 0515312647
https://bugs.chromium.org/p/chromium/is ... 766694#c14
Also worth noting:

- It doesn't slow down the overall experience, only the initial site load.

- It actually impacts Google as well. Because they have to remove the deprecated functionality from Chrome, they now have to update Youtube to remove the reliance on the deprecated features.

It's still dumb to implement features like that as early as Google tends to and to end up having to go through all this crap as a result, but "dumb" is not synonymous with "malicious".
Right. You could argue that they jumped the gun with Polymer since it was only v1, but shadow DOM is also uniquely beneficial for elements like, wait for it, video. It certainly wasn't malicious.
 
Upvote
1 (2 / -1)
Mozilla Quantum is getting good right when Chrome is getting bad. Score one for competition.

I personally left Chrome the moment Chrome blocked Video DownloadHelper from YouTube. I mean, if Google think it's OK to use their status as a browser vendor to advance an unrelated agenda, why would I want their browser?

The reason I had left Firefox was its "blocking" JavaScript, and this has been fixed with Quantum.

Could you explain the "blocking Javascript" thing or post a reference to that please?
JavaScript loading blocked scrolling. That's all. But it was super annoying.
 
Upvote
-1 (0 / -1)

rabish12

Ars Legatus Legionis
16,983
The Windows Phone version did show adds. Microsoft did everything they could to make the app compliant with Google's wishes, Google snubbed them anyway.

And how do you account for the discovery of deprecated and proprietary chrome only code on YouTube's pages that was designed to slow down the site in other browsers?

It's time you stopped being such a Google apologist and woke up.
The YT redesign was in the works for a while and was based on Polymer. Polymer uses something called Shady DOM to polyfill Shadow DOM functionality for every browser. There was/is nothing proprietary about it. The performance impact comes from how they're using HTML imports.

https://twitter.com/slightlylate/status ... 0515312647
https://bugs.chromium.org/p/chromium/is ... 766694#c14
Also worth noting:

- It doesn't slow down the overall experience, only the initial site load.

- It actually impacts Google as well. Because they have to remove the deprecated functionality from Chrome, they now have to update Youtube to remove the reliance on the deprecated features.

It's still dumb to implement features like that as early as Google tends to and to end up having to go through all this crap as a result, but "dumb" is not synonymous with "malicious".
Right. You could argue that they jumped the gun with Polymer since it was only v1, but shadow DOM is also uniquely beneficial for elements like, wait for it, video. It certainly wasn't malicious.
They're beneficial for basically everything, and for how websites are developed in general. They were part of the initial Web Components specifications, and Web Components are one of the most important features to be added to browsers in recent years (at least from a developer perspective).

It's completely understandable that developers would want native browser support as soon as possible and that Google would want to implement it as soon as possible. If the specifications hadn't been deprecated and replaced then the performance issues with other browsers wouldn't have occurred and nobody would be complaining about some grand Google conspiracy, but because they didn't wait they ended up in the mess that they're in now and the non-technical crowd has taken their stupidity to be a sign of evil and malicious anti-competitive practices.
 
Upvote
1 (3 / -2)
I use Firefox. Chrome is cancer.

Ugh. Please stop using "cancer" to describe things you don't like. It's offensive to actual cancer survivors and the families of people lost to cancer.

My mom died of cancer 19 years ago. I use the the term "cancer" as OP did all the time. Stop being a poopsie-boo.
 
Upvote
5 (6 / -1)

Dzov

Ars Legatus Legionis
13,957
Subscriptor++
All I know is I appreciate all the Ars readers who use the best form of not seeing ads on the web. :D

https://arstechnica.com/store/product/subscriptions/

What if you had to make a payment to every website you want to visit to make ads go away?
What if every website you visited went away, because you didn't support them and expected free to just work forever?

It's that simple. It doesn't matter what your reason is. You're afraid of malware. Ads slow down your computer. You just don't like them. Whatever. I know all the arguments, and I'm not fighting them.

End of the day it's pretty simple: sites like Ars cannot exist for free. We have a large staff that works very hard to do what we do, everyone likes being able to cash their paycheck and live their life with that. If everybody ad blocks, we go out of business. Unless enough people subscribe to offset that, and right now that seems highly unlikely. Doing my best to work on it.

We're happy to have a sub program, if we could cut out the advertising middle man entirely and be direct to readers, ad-free, that would be amazing. But as you say, everyone doesn't want to pay for every site.

If the journalism you care about vanishes you can blame the greedy ad industry if you like. Blame us for not coming up with a different model. It won't change the reality, and that is that content like what we do does not exist for free, and one way or another users need to help pay for it, or wave goodbye to it. Period.

Some people like that idea, "the web will be pure like it used to be! blogs will replace it all" or whatever. If you think journalism like what we do will just exist out of nothing you're fooling yourself. Of course I'm biased, I want my paycheck too, I like my job. But I think it matters, and people aren't going to like the outcome. Because it will be the sites than can exist with other funding that survive, and that's going to mean rich people get to fund their journalism voice in a much louder way, and sites are going to take paid placements and become hollow shells of integrity to keep the lights on.
This is why I'm proud to put my money where my interests are and support ars.
 
Upvote
5 (5 / 0)

Dzov

Ars Legatus Legionis
13,957
Subscriptor++
Meh. For everything there's always hosts file manipulation. Can't load remote ads if the domains don't resolve.
Oh god the Slashdot guy is here!! Ahhhhhhhhhhhhhhh!

edit: p.s. a bit of an in-joke. In every adblock thread on the old slashdot forums, there was a guy selling his custom host-file solution and claiming how much more efficient it was than everything else. He did this for years. Nothing personal, and you do what works for you! :D
 
Upvote
2 (2 / 0)

stormcrash

Ars Tribunus Angusticlavius
7,953
gHacks published an article this morning with news that Opera has also gotten into the "block the ad-blockers game," currently only with search engines.

gHacks":2aqq1vwk said:
Opera users who run any recent version of the web browser -- Stable, Beta or Developer -- and either the native ad blocker or a browser extension that blocks advertisement, may have noticed that ads are no longer blocked by either solution on search results pages.

Opera users with content blockers enabled may notice that advertisement is displayed as if no content blocker was enabled in the browser on search results page.

Opera made no mention of the change in recent Opera changelogs. Developers find information about it on Opera's Dev website:

Opera implements an additional privacy protection mechanism. By default, extensions are not allowed to access and manipulate search results provided by most built-in engines.

It feels like it is nearing endgame for web browsers that rely on advertisers for money.

"Now that Microsoft has finally folded and Chromium rules the web, what are you going to do?  Run Firefox? Pfft.  Watch as we break YouTube on non-Chrome browsers.  Then what are you going to do?"
If Google went through with breaking YouTube on non-Google browsers, I would expect alternative video sites to pop up.

Uh, YouTube is already a monopoly on video. And of course YouTube is owned by Google.

Also, Google's behavior with breaking YouTube on non-Google hardware has precedent. When Windows Phone was new and starting to get traction, Google intentionally broke compatibility with YouTube. They inserted a string into the YouTube code where if it recognized that it was a Windows Phone trying to access YouTube, it would block access. Even when Microsoft created their own YouTube app for Windows/Windows Phone, Google blocked them too.

Here's a quote from a Microsoft VP: "It seems to us that Google’s reasons for blocking our app are manufactured so that we can’t give our users the same experience Android and iPhone users are getting. The roadblocks Google has set up are impossible to overcome, and they know it"

Google broke the site for Windows Phone because the Windows Phone viewer wouldn't play Google's ads. Google flat-out gave that as the reason at the time. That's the same reason Google blocks the Echo Show from YouTube.

Bullshit! Google tried to use the same excuse when they broke YouTube on the Echo Show. But guess what? The echo show did indeed play the fucking ads. Google eventually had to admit that it was a power play on their part, ostensibly about Amazon not selling chromecast devices. But guess what launched a few months later, with YouTube as a prominent selling point? That's right, their own screen including smart products, starting with partner Lenovo, but soon followed by their own Home Hub. Google just wanted to weaken a competitor so they could gain advantage on their own upcoming launches
 
Upvote
4 (4 / 0)

puzzled

Smack-Fu Master, in training
63
If Google is so focused on end user security why is it that they have all these years still allow an extension like Hola extension which purports to be a "Hola Free VPN Proxy Unblocker" in the extensions?

As far as I can determine this extension uses as an exit point some other Hola user computer. The reason why this is free is because the company sells your connection to their paid users. In fact the hola.org website says

"Hola is the first community powered (Peer-to-Peer) VPN, where users help each other to make the web accessible for all, by sharing their idle resources. We take great care to protect your privacy, security and personal information."

"If you want to enjoy the power of the network without contributing your idle resources to the network, you can purchase a PLUS subscription."

I wonder how many users who simply install this plugin actually realize that is what they are allowing the company do to? The only way you can discover this is if in fact you actually read the hola.org website.
 
Upvote
1 (2 / -1)

TomXP411

Ars Tribunus Angusticlavius
9,355
All I know is I appreciate all the Ars readers who use the best form of not seeing ads on the web. :D

https://arstechnica.com/store/product/subscriptions/

What if you had to make a payment to every website you want to visit to make ads go away?
What if every website you visited went away, because you didn't support them and expected free to just work forever?

It's that simple. It doesn't matter what your reason is. You're afraid of malware. Ads slow down your computer. You just don't like them. Whatever. I know all the arguments, and I'm not fighting them.

End of the day it's pretty simple: sites like Ars cannot exist for free. We have a large staff that works very hard to do what we do, everyone likes being able to cash their paycheck and live their life with that. If everybody ad blocks, we go out of business. Unless enough people subscribe to offset that, and right now that seems highly unlikely. Doing my best to work on it.

We're happy to have a sub program, if we could cut out the advertising middle man entirely and be direct to readers, ad-free, that would be amazing. But as you say, everyone doesn't want to pay for every site.

If the journalism you care about vanishes you can blame the greedy ad industry if you like. Blame us for not coming up with a different model. It won't change the reality, and that is that content like what we do does not exist for free, and one way or another users need to help pay for it, or wave goodbye to it. Period.

Some people like that idea, "the web will be pure like it used to be! blogs will replace it all" or whatever. If you think journalism like what we do will just exist out of nothing you're fooling yourself. Of course I'm biased, I want my paycheck too, I like my job. But I think it matters, and people aren't going to like the outcome. Because it will be the sites than can exist with other funding that survive, and that's going to mean rich people get to fund their journalism voice in a much louder way, and sites are going to take paid placements and become hollow shells of integrity to keep the lights on.

While all this is true, the ball is in content producers' court to convince readers that their sites are safe to use with ads turned on.

Honestly, if I had the option I'd happily pay into a shared-subscription system, where my subscription is shared between all of the sites I visit. Pick the top 10 sites I visited in a month and split my subscription money between them on a proportional basis. Something like a $10 or $15 sub would probably net my top 3 news sites more money than my ad impressions, especially because I never, ever click through on display ads.

This could even be done with an ad blocker. Let me subscribe to the ad blocker, and the ad blocker publisher pays web sites based on my viewing habits. This pays sites to participate in the system, as well as blocking harmful ads. Everyone wins.

Individual subs to web sites is not something I'm likely to do, but a shared subscription system is something I'd support and be involved in.
 
Upvote
7 (9 / -2)

sadsteve

Ars Scholae Palatinae
803
gHacks published an article this morning with news that Opera has also gotten into the "block the ad-blockers game," currently only with search engines.

gHacks":2956hprl said:
Opera users who run any recent version of the web browser -- Stable, Beta or Developer -- and either the native ad blocker or a browser extension that blocks advertisement, may have noticed that ads are no longer blocked by either solution on search results pages.

Opera users with content blockers enabled may notice that advertisement is displayed as if no content blocker was enabled in the browser on search results page.

Opera made no mention of the change in recent Opera changelogs. Developers find information about it on Opera's Dev website:

Opera implements an additional privacy protection mechanism. By default, extensions are not allowed to access and manipulate search results provided by most built-in engines.

It feels like it is nearing endgame for web browsers that rely on advertisers for money.

"Now that Microsoft has finally folded and Chromium rules the web, what are you going to do?  Run Firefox? Pfft.  Watch as we break YouTube on non-Chrome browsers.  Then what are you going to do?"

:) Use a PI-HOLE for add blocking. Should work with any browser.
 
Upvote
0 (1 / -1)

rabish12

Ars Legatus Legionis
16,983
If Google is so focused on end user security why is it that they have all these years still allow an extension like Hola extension which purports to be a "Hola Free VPN Proxy Unblocker" in the extensions?

As far as I can determine this extension uses as an exit point some other Hola user computer. The reason why this is free is because the company sells your connection to their paid users. In fact the hola.org website says

"Hola is the first community powered (Peer-to-Peer) VPN, where users help each other to make the web accessible for all, by sharing their idle resources. We take great care to protect your privacy, security and personal information."

"If you want to enjoy the power of the network without contributing your idle resources to the network, you can purchase a PLUS subscription."

I wonder how many users who simply install this plugin actually realize that is what they are allowing the company do to? The only way you can discover this is if in fact you actually read the hola.org website.
Given that the change being discussed here is specifically removing the ability of the webRequest API to block, redirect, or modify all traffic and replacing it with functionality that can only do so for a limited set of traffic that's pre-defined, I wouldn't be at all surprised if it breaks something like Hola. I'd have to review Hola itself and the APIs that it relies on to be sure, though.
 
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KeyboardWeeb

Ars Tribunus Militum
2,680
Subscriptor
Honestly, if I had the option I'd happily pay into a shared-subscription system, where my subscription is shared between all of the sites I visit. Pick the top 10 sites I visited in a month and split my subscription money between them on a proportional basis. Something like a $10 or $15 sub would probably net my top 3 news sites more money than my ad impressions, especially because I never, ever click through on display ads.

This could even be done with an ad blocker. Let me subscribe to the ad blocker, and the ad blocker publisher pays web sites based on my viewing habits. This pays sites to participate in the system, as well as blocking harmful ads. Everyone wins.

Individual subs to web sites is not something I'm likely to do, but a shared subscription system is something I'd support and be involved in.

Sounds very similar to the model that Brave browser is trying to push.

I always figured though a dead-simple sort of Patreon-for-websites model, but with much smaller per-user transactions, is just the sort of thing the web needs.

Any model though would necessarily lead to one or more middleman services handling the transactions and knowing each and every website their users donate to and possibly even just visit. The only way I can see around that would be to make bitcoin (or something similar) as simple as *click--done, dropped 50c in the tip jar*.
 
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All I know is I appreciate all the Ars readers who use the best form of not seeing ads on the web. :D

https://arstechnica.com/store/product/subscriptions/

What if you had to make a payment to every website you want to visit to make ads go away?
What if every website you visited went away, because you didn't support them and expected free to just work forever?

It's that simple. It doesn't matter what your reason is. You're afraid of malware. Ads slow down your computer. You just don't like them. Whatever. I know all the arguments, and I'm not fighting them.
....

Very good points you made, and it made me think about subscribing. It's small subscription prices that are on a par with patreon, so I'm good with that. Much preferred to ads and the need to block them, for sure.
 
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TomXP411

Ars Tribunus Angusticlavius
9,355
Honestly, if I had the option I'd happily pay into a shared-subscription system, where my subscription is shared between all of the sites I visit. Pick the top 10 sites I visited in a month and split my subscription money between them on a proportional basis. Something like a $10 or $15 sub would probably net my top 3 news sites more money than my ad impressions, especially because I never, ever click through on display ads.

This could even be done with an ad blocker. Let me subscribe to the ad blocker, and the ad blocker publisher pays web sites based on my viewing habits. This pays sites to participate in the system, as well as blocking harmful ads. Everyone wins.

Individual subs to web sites is not something I'm likely to do, but a shared subscription system is something I'd support and be involved in.

Sounds very similar to the model that Brave browser is trying to push.

I always figured though a dead-simple sort of Patreon-for-websites model, but with much smaller per-user transactions, is just the sort of thing the web needs.

Any model though would necessarily lead to one or more middleman services handling the transactions and knowing each and every website their users donate to and possibly even just visit. The only way I can see around that would be to make bitcoin (or something similar) as simple as *click--done, dropped 50c in the tip jar*.

I honestly don't care that someone is tracking what web sites I visit. My username is all over the search engines anyway, since I've been a prolific forum user and poster with this name since 2002.

If I care to hide what I'm doing (which I might do when researching a law enforcement issue or a less than reputable web site), I can just pop over into Incognito mode or open my second browser profile.
 
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-2 (0 / -2)

Sajuuk

Ars Tribunus Angusticlavius
9,886
I honestly don't care that someone is tracking what web sites I visit. My username is all over the search engines anyway, since I've been a prolific forum user and poster with this name since 2002.

If I care to hide what I'm doing (which I might do when researching a law enforcement issue or a less than reputable web site), I can just pop over into Incognito mode or open my second browser profile.
Oh my sweet summer child

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https://medium.com/@ravielakshmanan/web ... ac3c381805
 
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I am a nub. What's wrong with AdBlock compared to uBlock or the other stuff that might be tripped up by these limitation? I've basically been running AdBlock for as long as I can remember and haven't tried anything else.

Adblock Plus is a shady busines: they require money from advertisers to let some ads through despite the user's expectations to block ads. uBlock Origin (the "Origin" is important) is open source and block ads without exception.

Not so long ago, it was also very resource-hungry and could slow down browsing, while uBlock Origin was both leaner and more powerful. I haven't checked whether this recently changed or not on ABP's part.
This isn't correct ! ABP allows that option ... but it is still up to the end user as to whether they activate that function or not and the 'whitelist' comes disabled at install. So they might be selling whitelist space to advertisers but end users still don't have to deal with them at all.

I'm running the current version of ADP and i see it's blocking 12 items on Ars alone. Haven't seen an ad in several years except durintg an occasion 'update' period where advertising networks figured out workaround for current blocks and the ad blockers then take a minute to play catch up to the loophole.

And with scenarios constantly playing out like todays' latest news:
https://arstechnica.com/information-tec ... in-images/

It simply reinfocres the need for ad blockers. With the added argument that the average user pays $50-$100/mo or more to simply access the Internet then gets nickle and dimed every time they goto a website because of a perceived 'personalized experience' *cough Ars* ... say an average user goes to 50 website per month - then pays $5 to each of those websites per month on top of their monthly internet access bill that runs on average $300+/mo.

Sorry but most brick and mortar stores do not charge a customer to walk into their establishment and browse. And if there is a door fee, typically there is no "free" (with ads) option.

I didn't sit through tv commercials when I had a cable subscription or recorded shows on a DVR/VCR and skipped ads in magazones and newspapers. This is no different.
 
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Aurich

Head Moderator In Charge
36,128
Ars Staff
While all this is true, the ball is in content producers' court to convince readers that their sites are safe to use with ads turned on.

I don't think that's true honestly. Ad blocking because of malware is a niche issue. Niche because few users know or care about it (in general, obviously higher here at Ars), and niche because it's just not a major problem. I'm not trying to pick a fight with security conscious people, but malware in ads on major sites is just not a huge threat. It could be better, no argument, but it's not the crux of the matter.

People just don't want to see ads.

I think that's the honest conversation to have. I don't mean the arguments about malware or your slow computer or anything else are not valid, but in the big picture "how are we going to survive this" the main reason the general public ad blocks now is because it's easy and they don't have to look at ads.

I think most people have no idea there's even a cost being paid by that choice. They think if they weren't going to click anyways it's not harming anything. I hear this all the time. It's not true in case you're one of those folks by the way.

My response is simple: whatever your reason for blocking, now that it's widespread it's a real problem for sites. And they're going to respond by either putting up paywalls, blocking ad blockers and starting a new phase in that war, or simply laying off people and eventually going out of business.

Is what it is, but if you want to be part of the conversation you have to see all the sides. I'm not going to save Ars by trying to convince the people reading page 7 of the article comments to subscribe, but maybe at least ponder what it all looks like from different angles, and how you want to be a part of that.

Individual subs to web sites is not something I'm likely to do, but a shared subscription system is something I'd support and be involved in.
Maybe that will end up the answer, I dunno. It's a pretty difficult solution to imagine right now, would require a hell of a lot of cooperation between a lot of vastly different companies.

I get that no one wants to subscribe to every site they use. But look at the registration dates in these comments. If you're a 2013 reg for instance, that's not even considered 'old school' here, and you've been with us for 6 years. It seems like we're more than just another website to some, so maybe that's worth putting in the 'special' bucket where a sub makes sense to you.
 
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2 (5 / -3)
To replace webRequest, Google has proposed a new API, declarativeNetRequest. With this new API, instead of having the browser ask the extension what to do with each and every request, the extension declares to the browser "block requests that look like X, redirect requests that look like Y, and allow everything else." These declarations can use some simple wildcards but are otherwise very simple. Chrome itself can then compare each URL to X and Y and take appropriate action.
This sounds akin to how a robots.txt file works.
 
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0 (0 / 0)

flunk

Ars Praefectus
5,457
Subscriptor
All I know is I appreciate all the Ars readers who use the best form of not seeing ads on the web. :D

https://arstechnica.com/store/product/subscriptions/

What if you had to make a payment to every website you want to visit to make ads go away?
What if every website you visited went away, because you didn't support them and expected free to just work forever?

Your arguments do make sense, but the ad industry doesn't help themselves by distributing malware and needlessly annoying sound and video ads that drive people crazy. If you're surfing sites you're unfamiliar with you almost have to have an ad blocker these days. I turn it off for sites I visit frequently, but I can't afford to spend the time to check out every single site I might visit once for malware.

If the ad industry could at least standardize on a safe, contained, advertising format instead of distributing easily exploited client-side scripting the web would be a much safer place. The advertising industry seems to think they can do anything they want and ad blockers are the public fighting against their bad practises. With the exception of a specific LG ad that took over the entire front-page at one point Ars is pretty good for reasonable advertising (unless it's gotten worse since I started subscribing).

This will all come to a head eventually and I can't imagine it will be pretty.
 
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5 (5 / 0)

Aurich

Head Moderator In Charge
36,128
Ars Staff
Your arguments do make sense, but the ad industry doesn't help themselves by distributing malware and needlessly annoying sound and video ads that drive people crazy. If you're surfing sites you're unfamiliar with you almost have to have an ad blocker these days. I turn it off for sites I visit frequently, but I can't afford to spend the time to check out every single site I might visit once for malware.
I'm not going to tell anyone to ad block. I stick with my principles and don't use one, ever. Maybe that makes me dumb, but I can at least say that when I argue for support I eat my own dog food. I know it's not that bad, I have no malware, my eyes aren't bleeding. I even see ads at Ars, so I can keep tabs on any issues, I don't use an ad free subscriber view, though of course I can.

But if I were to make an argument for ad blocking I'd say this: if the wild web seems scary, and you're concerned about malware on sketch sites, and you sometimes visit places that have really shitty ad practices and you really just feel safer with an ad blocker, okay. It's not unreasonable.

But please consider whitelisting your daily reads (like you're doing, thanks). If you go somewhere every day to read your news and catch up and chat with people and whatever else, there's a value there. Get a sub if you can and they offer one, but just whitelisting them helps.
 
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7 (7 / 0)

rabish12

Ars Legatus Legionis
16,983
While all this is true, the ball is in content producers' court to convince readers that their sites are safe to use with ads turned on.

I don't think that's true honestly. Ad blocking because of malware is a niche issue. Niche because few users know or care about it (in general, obviously higher here at Ars), and niche because it's just not a major problem. I'm not trying to pick a fight with security conscious people, but malware in ads on major sites is just not a huge threat. It could be better, no argument, but it's not the crux of the matter.

People just don't want to see ads.

I think that's the honest conversation to have. I don't mean the arguments about malware or your slow computer or anything else are not valid, but in the big picture "how are we going to survive this" the main reason the general public ad blocks now is because it's easy and they don't have to look at ads.

I think most people have no idea there's even a cost being paid by that choice. They think if they weren't going to click anyways it's not harming anything. I hear this all the time. It's not true in case you're one of those folks by the way.

My response is simple: whatever your reason for blocking, now that it's widespread it's a real problem for sites. And they're going to respond by either putting up paywalls, blocking ad blockers and starting a new phase in that war, or simply laying off people and eventually going out of business.

Is what it is, but if you want to be part of the conversation you have to see all the sides. I'm not going to save Ars by trying to convince the people reading page 7 of the article comments to subscribe, but maybe at least ponder what it all looks like from different angles, and how you want to be a part of that.

Individual subs to web sites is not something I'm likely to do, but a shared subscription system is something I'd support and be involved in.
Maybe that will end up the answer, I dunno. It's a pretty difficult solution to imagine right now, would require a hell of a lot of cooperation between a lot of vastly different companies.

I get that no one wants to subscribe to every site they use. But look at the registration dates in these comments. If you're a 2013 reg for instance, that's not even considered 'old school' here, and you've been with us for 6 years. It seems like we're more than just another website to some, so maybe that's worth putting in the 'special' bucket where a sub makes sense to you.
Just to be clear: malware and other abusive behavior from ads is a major problem, but like you said, it's not a major problem on major sites. If people want to run an ad-blocker so that they can be safe from malware on whatever random unknown sites they find across the internet then that's reasonable, but that's not an excuse to continue running that ad-blocker on sites like Ars that don't serve malicious ads.

If you visit a site like this on a regular basis and don't whitelist them in your ad blocker, at least be honest and acknowledge that it's because you're too lazy to whitelist the site or just don't care enough to bother. Don't pretend that you're worried about getting served malware from the website, because that simply is not a real problem here.
 
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5 (5 / 0)

Aurich

Head Moderator In Charge
36,128
Ars Staff
Just to be clear: malware and other abusive behavior from ads is a major problem, but like you said, it's not a major problem on major sites. If people want to run an ad-blocker so that they can be safe from malware on whatever random unknown sites they find across the internet then that's reasonable, but that's not an excuse to continue running that ad-blocker on sites like Ars that don't serve malicious ads.

If you visit a site like this on a regular basis and don't whitelist them in your ad blocker, at least be honest and acknowledge that it's because you're too lazy to whitelist the site or just don't care enough to bother. Don't pretend that you're worried about getting served malware from the website, because that simply is not a real problem here.
Yeah, I basically just wrote the same thing in my other comment above, but I agree, this is a good clarification to my post.
 
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1 (1 / 0)

TomXP411

Ars Tribunus Angusticlavius
9,355
I honestly don't care that someone is tracking what web sites I visit. My username is all over the search engines anyway, since I've been a prolific forum user and poster with this name since 2002.

If I care to hide what I'm doing (which I might do when researching a law enforcement issue or a less than reputable web site), I can just pop over into Incognito mode or open my second browser profile.
Oh my sweet summer child

https://security.stackexchange.com/ques ... ues/153351

https://medium.com/@ravielakshmanan/web ... ac3c381805

I think you misunderstand the context.

We were talking about a hypothetical patron tool that would track sites I visit and pay those sites based on how many times I go there. Obviously, that tool has to log where i go for that to happen - and I obviously would have to consent to that logging.The purpose of Incognito mode would be partly to temporarily disable this patron tool, so I'm not counting certain web site visits as part of my patronage.

For example, I get a potential spammer on my forum. I don't want to give the spammer part of my patronage money while checking his link, so I right-click and "open in Incognito mode." The patron tool doesn't log that visit, because that visit was made with the patron tool disabled.



If I truly wanted to disable tracking for safety reasons, I'd take other countermeasures entirely.
 
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-3 (0 / -3)

TomXP411

Ars Tribunus Angusticlavius
9,355
Sorry but most brick and mortar stores do not charge a customer to walk into their establishment and browse. And if there is a door fee, typically there is no "free" (with ads) option.

That argument really only applies to e-commerce sites where you're there to spend money directly.

When a site's income is through indirect means, such as advertising, there's a clear case to be made that blocking ads is not fair to the site. (Although, yes, that has to be balanced against the fact that you take a risk with every ad viewed that the ad will be harmful in some way.)
 
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2 (3 / -1)