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Cerruti 1881

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Cerruti 1881
Company typeSubsidiary
IndustryFashion
Founded1967; 57 years ago (1967)
FounderNino Cerruti
HeadquartersParis, France
Number of locations
84 stores in 34 cities in China, Hong Kong, Macau and Taiwan (2021)
Area served
Worldwide
ProductsClothing, fashion accessories, jewelry, perfumes, watches
ParentShandong Ruyi
Websitewww.cerruti.com

Cerruti 1881, also known as Cerruti, is an Italian luxury fashion house founded in 1967 and headquartered in Paris. It was founded by the Italian stylist and fashion producer Nino Cerruti. It was named "1881" because Nino's grandfather established the family woolen mill, Fratelli Cerruti Wool Mill, in Italy in 1881.[1]

In 1967, Nino Cerruti founded the Cerruti fashion house, with a headquarters and boutique at 3 Place de la Madeleine in the Right Bank, and opened his first shop at 27 rue Royale in Paris. The headquarters of the company is still located on rue Royale.

History

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Cerruti 1881 shop in Hong Kong

In 1881, the grandfather of Nino Cerruti founded the textile mill Lanificio Fratelli Cerruti. Located in Biella in Italy's Piemonte region, the water in the region is put to use to wash and treat the wool, which is imported principally from Australia and South Africa, so as to develop flannel, tweeds, cashmere, and butter muslin. Nino Cerruti took over the family business after his father's death in 1950.[2] Cerruti fabrics are still produced in the same workshops.

In 1958, Cerruti held a notable fashion show in Rome featuring Anita Ekberg to introduce a new color, "battalion". As part of the show, Cerruti collaborated with Lancia to customize forty convertibles with the color which were driven through Rome, each with a pretty blonde model in a battalion/Cerutti blue dress to launch the color for menswear.[3]

The Cerruti label launched in 1967 with a menswear collection. In 1976, the 'Cerruti Woman' line was introduced.

Prior to introducing his namesake brand in 1974, Giorgio Armani was a design assistant for Cerruti from 1964 to 1970.[3]

In 1978, the house launched its first fragrance with Nino Cerruti pour Homme. This was followed by numerous other fragrances for both men and women, such as Fair Play in 1985, Cerruti 1881 pour Homme in 1990, Cerruti Image in 1998 and l'Essence de Cerruti in 2008.

During the 1980s, Cerruti began producing clothes for films. See Cinema and Cerruti for details.

In 1994, Cerruti became the official designer for the Scuderia Ferrari Formula 1 team.[4][better source needed]

In October 2000, Nino Cerruti sold his brand to Italian investors[5] and got back to the family business of his grandfather, Lanificio Fratelli Cerruti, dal 1881.[citation needed] His departure came after the full takeover of the company by Fin.part.[6]

In autumn 2001, Fin.Part installed Roberto Menichetti, who previously was responsible for the creative revival of Burberry, as a creative director. Menichetti left the house of fashion after only one season and was replaced by Istvan Francer, a former DKNY designer. Francer stayed on for two seasons. In spring 2003, David Cardona, who had worked for Richard Tyler and Chrome Hearts, replaced Istvan Francer as a creative director at Cerruti. Scotsman Adrian Smith was appointed head of the menswear collections. By 2004, Fin.part was in a deep financial crisis and declared bankruptcy in 2005. In the same year, the Cerruti brand survived unsuccessful takeover attempt by another Italian menswear manufacturer - Manifattura Paolini.

In August 2006, Cerruti was finally sold to American private equity firm MatlinPatterson. MatlinPatterson intended to revitalize the Cerruti brand by taking on Nicolas Andreas Taralis, a former designer with Dior, who also owned his signature fashion label Homme. He was appointed creative director in the summer of the same year.

In October 2007, Taralis was replaced by Belgian Jean Paul Knott, a former Krizia, Yves Saint Laurent, and Louis Féraud designer who also owned an eponymous fashion label.[7][8] Knott had originally been hired by Taralis to oversee the label's diffusion line Cerruti 1881 in March 2007.[9]

Products

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Cerruti 1881 jacket
Cerruti 1881 bag

The Cerruti house designs, manufactures, distributes, and retails luxury ready-to-wear, jeans, fragrances, sportswear, leather goods, watches, and accessories. It offers three lines, each for men and women: Cerruti (top line), Cerruti 1881 (diffusion line) and 18CRR81 (sportswear). Other highly specialized sub-labels including Cerruti Jeans, Cerruti Parfums.

Fragrances

  • 1978 Nino Cerruti (M)
  • 1985 Fair Play (M)
  • 1987 Nino Cerruti pour femme (F)
  • 1990 Cerruti 1881 (M)
  • 1995 Cerruti 1881 (F)
  • 1998 Cerruti Image (F)
  • 2000 Cerruti Image (M)
  • 2002 Cerruti 1881 Amber (M)
  • 2003 Cerruti 1881 Eau d'Eté (F)
  • 2004 Cerruti Sí (M)
  • 2006 Cerruti 1881 – Black (M)
  • 2006 Cerruti 1881 pour femme – White (F)
  • 2008 L'Essence de Cerruti (M)

Stores

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As of 6 May 2021, Cerruti 1881 has 84 stores in 34 cities in China, Hong Kong, Macau and Taiwan.[10]

In the past, there were Cerruti 1881, 18CRR81 and Cerruti stores throughout the world in Milan, Cosenza, Madrid, London, Kuala Lumpur, Chennai, Munich, Stockholm, Athens, Birmingham, Riyadh, Moscow, New York, Hong Kong, Taipei, Jakarta, and Tokyo among other locations.[citation needed]

From July 2009 to May 2010, the flagship store at Place de la Madeleine closed its door for renovation. The design was contracted to the French architect Christian Biecher. The inauguration was launched with the presence of the founder Nino Cerruti.[citation needed]

Cinema and Cerruti

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Nino Cerruti created exclusive clothes for films and actors, since he first dressed French actor Jean-Paul Belmondo in 1965.[11] Some of his contributions include:

Sports and Cerruti

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Cerruti also used the power of communication in sports and its champions, dressed players of different sports:

See also

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References

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  1. ^ "A stitch in time: Cerruti 1881". The Week Portfolio. Retrieved 2020-01-16.
  2. ^ Menkes, Suzy (1994-04-26). "Cerruti's A-List:Here's Hollywood". The New York Times. ISSN 0362-4331. Retrieved 2017-10-06.
  3. ^ a b Agins, Teri (2010). The End of Fashion: How Marketing Changed the Clothing Game Forever. William Morrow. ISBN 978-0060958206.
  4. ^ The Authentics of Ferrari by Cerruti 1881 (Brochure Catalog). 1995.
  5. ^ "Nino Cerruti: Fashion's Philosopher". www.vogue.co.uk. Retrieved 2017-10-05.
  6. ^ Menkes, Suzy; Tribune, International Herald (2001-06-27). "Nino Cerruti Discreetly Exits the Fashion Stage". The New York Times. ISSN 0362-4331. Retrieved 2020-03-03.
  7. ^ "Alle Exclusieve Mode kopen vanuit één plek | CoutureFashion" (PDF). CoutureFashion.nl. Archived from the original on 21 May 2009.
  8. ^ Staff, W. W. D. (11 March 2014). "Archive II: Carolina Herrera's Latest Take on Prints".
  9. ^ Wilson, Eric (25 October 2007). "Resurrection of Imitation of Christ".
  10. ^ "CERRUTI 1881 – Trinity Group". Archived from the original on 2020-11-25. Retrieved 2020-01-16.
  11. ^ Menkes, Suzy; Tribune, International Herald (1994-04-26). "Cerruti's A-List:Here's Hollywood". The New York Times. ISSN 0362-4331. Retrieved 2020-01-16.
  12. ^ "Michael Douglas's Light Brown Cerruti Suit in Basic Instinct". BAMF Style. 2018-09-25. Retrieved 2020-01-16.
  13. ^ "Cerruti biography". Catwalk Yourself. Retrieved 2020-01-16.
  14. ^ "Retales". El País (in Spanish). 1995-03-12. ISSN 1134-6582. Retrieved 2020-01-16.
  15. ^ "AIR FORCE 1 - President James Marshall (Harrison Ford) Distressed Suit | The Golden Closet". www.thegoldencloset.com. Retrieved 2020-01-16.
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