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Mercedes-Benz India

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Mercedes-Benz India Pvt. Ltd.
Company typeSubsidiary
IndustryAutomotive
Founded1994; 30 years ago (1994) in Pune, India
HeadquartersChakan,
Pune
,
India
Key people
Santosh Iyer
ProductsLuxury vehicles
Production output
Increase 16,497[1] (2023)
RevenueIncrease₹10,450 crore (US$1.3 billion) (2023)
Increase₹884 crore (US$110 million)[2] (2023)
ParentMercedes-Benz Group
Websitemercedes-benz.co.in
Footnotes / references
[3][4]

Mercedes-Benz India Pvt. Ltd. is a wholly-owned subsidiary of the German Mercedes-Benz Group founded in 1994, with headquarters in Pune, Maharashtra, India.

History

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Daimler established Mercedes-Benz India Ltd. in 1994. The company was renamed DaimlerChrysler India Pvt. Ltd. after it merged with its parent company, Chrysler.[5] Mercedes-Benz India is a wholly owned subsidiary of the Daimler AG.

The company is headquartered in Chakan, Pune, Maharashtra. In 2022, Daimler split into two separate entities, one focusing on passenger vehicles under the newly formed Mercedes-Benz Group moniker and the other on commercial vehicles as Daimler Trucks.[6]

Products

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Mercedes-Benz started assembly and manufacturing in India in 1994 based in New Delhi under Pushpindar Singh Chopra.[7] Mercedes-Benz launched its new used car brand, Mercedes-Benz Certified[8] in India in December 2014 with the simultaneous inauguration of 12 new Mercedes-Benz Certified outlets across India.

In 2020, Mercedes-Benz manufactured AMG vehicles and produced three AMG models: the AMG GLC 43 4MATIC Coupe, the AMG A 35 4MATIC+ saloon, and the AMG GLA 35 4MATIC+ SUV.[9] In 2021, Mercedes-Benz India launched a new used car online platform called Mercedes-Benz Marketplace.[10] In 2022, India became the first market for Mercedes-Benz outside of Germany to locally manufacture the flagship luxury EV, the EQS 580.[11] The company locally assembles 14 cars.[12]

In 2022, the company launched the EQS 580;[13] the EQS 580 4Matic has an ARAI-certified range of 857 km.[14] Mercedes-Benz launched its fourth electric vehicle for India, the EQB, with a 7-seat layout.[15] As of 2022, Mercedes-Benz India has set up 35 Ultra-Fast Chargers across India.[16]

Models

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Projects

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Retail of the Future

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Mercedes-Benz India launched Retail of the Future in 2021. Mercedes-Benz sells cars directly to buyers.[17]

Mercedes-Benz Research and Development India

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Mercedes-Benz Research and Development India (MBRDI) is a research and development centre for Mercedes-Benz Group AG outside of Germany. It was established in 1996 in Bengaluru and Pune.[18]

Sales performance

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A Mercedes-Benz dealership in Kochi

Mercedes-Benz India recorded its highest ever sales in 2022. Retaining the No. 1 spot for the eighth consecutive year since 2015, the company delivered 15,822 new cars to customers, year-on-year growth of 41%.[19] Mercedes-Benz India has a network of 47 Indian cities.[20]

References

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  1. ^ Kelshikar, Tushar (20 October 2023). "Mercedes-Benz India records Rs 10,000 crore revenue in FY23". Team-BHP. Retrieved 7 September 2024.
  2. ^ Mohile, Shally; Shyam, Ashutosh (20 October 2023). "Mercedes-Benz India zips past ₹10,000-crore revenue mark in FY23". The Economic Times. ISSN 0013-0389. Retrieved 7 September 2024.
  3. ^ "A quarter of a century "Made in India": Mercedes-Benz celebrates 25 years production in India".
  4. ^ "Mercedes Benz India Zips Pasts 10K crore revenue in FY 23".
  5. ^ "Daimler-Benz announces purchase of Chrysler Corp". HISTORY. Retrieved 29 November 2021.
  6. ^ "Carscoops".
  7. ^ "A Quarter of a Century Made in India - Mercedes Benz Celebrates".
  8. ^ "Driving in fast lane: Mercedes-Benz India launches new brand for old cars". The Economic Times. Retrieved 10 April 2022.
  9. ^ "Mercedes-Benz begins local production of AMG model in India". The Times of India. 20 October 2020. ISSN 0971-8257. Retrieved 7 February 2023.
  10. ^ Bharadwaj, Punith (13 August 2021). "Mercedes-Benz India Launches Used Cars Marketplace: Direct To Customer Buy & Sell Of Pre-Owned Cars". www.drivespark.com. Retrieved 10 April 2022.
  11. ^ www.ETAuto.com. "Mercedes Benz Pune Plant: India becomes the first base for Mercedes Benz to assemble EVs outside Germany, Auto News, ET Auto". ETAuto.com. Retrieved 7 February 2023.
  12. ^ Singh, S. Ronendra (30 September 2022). "Mercedes-Benz launches 'Made in India' EQS 580 electric car at ₹1.55 crore". www.thehindubusinessline.com. Retrieved 7 February 2023.
  13. ^ "Mercedes launches EQS 580, first 'Made in India' luxury electric car". Hindustan Times. 1 October 2022. Retrieved 7 February 2023.
  14. ^ "Mercedes-Benz EQS 580 with 857km range launched at Rs 1.55 crore". Autocar India. Retrieved 7 February 2023.
  15. ^ "Mercedes Benz EQB launched in India at Rs 74.50 lakh". Financialexpress. 2 December 2022. Retrieved 7 February 2023.
  16. ^ www.ETAuto.com. "Mercedes-Benz India to launch 10 new products in 2023 starting with AMG E53 Cabriolet priced at INR 1.30 cr, Auto News, ET Auto". ETAuto.com. Retrieved 7 February 2023.
  17. ^ Thakkar, Ketan; Shyam, Ashutosh R. "Mercedes Benz generates $100 million order in October under the new retail model". The Economic Times. Retrieved 10 April 2022.
  18. ^ "Mercedes-Benz R&D India hosts third Safe Roads India Summit in Bengaluru". Autocar Professional. Retrieved 10 February 2023.
  19. ^ www.ETAuto.com. "Mercedes-Benz India to launch 10 new products in 2023 starting with AMG E53 Cabriolet priced at INR 1.30 cr, Auto News, ET Auto". ETAuto.com. Retrieved 7 February 2023.
  20. ^ "Mercedes Benz India: Mercedes Benz delivers over 200 cars in Mumbai and Gujarat in Navratri period, Auto News, ET Auto". ETAuto.com. 8 October 2019. Retrieved 7 February 2023.
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