Sierra (retailer)
 | |
.jpg) A Sierra store in Oregon in 2019 | |
| Sierra | |
| Formerly | Sierra Trading Post (1986–2019) [a] |
| Company type | Subsidiary |
| Industry | Retail |
| Founded | 1986 in Reno, Nevada[1] |
| Headquarters | |
Number of locations | 90 (October 2023)[2] |
| Products | Outdoor recreation, fitness and adventure gear, apparel, footwear, clothing, home décor |
Number of employees | 950 (2016) |
| Parent | TJX Companies (2012–present) |
| Website | www |
Sierra Trading Post, Inc., doing business as Sierra, is an online and brick-and-mortar retailer of off-price merchandise operated by the TJX Companies. The Framingham, Massachusetts–based company offers products in categories such as outdoor recreation, fitness and adventure gear, and apparel, along with footwear, clothing, and home decor. Sierra sells merchandise through 78 retail stores as of November 2022 and a company website. It carries products from approximately 3,000 name-brand manufacturers.
Sierratradingpost.com launched in December 1998 and was included in the "Internet Retailer Top 400 List" in 2004 and the "Top 500 List" in 2005, 2006, 2007, 2010 and 2011.[3]
History
[edit]Sierra Trading Post was founded in Reno, Nevada, in 1986, and headquartered there until 1992.[4] It was acquired for an estimated $200 million by Framingham, Massachusetts–based TJX Companies in 2012.[5]
The original company had 500 square feet (46 m2) of office space. The existing stores average 18,000 sq ft (1,700 m2) of operating space. The business claims to hold to three guiding principles: to give optimal customer service, to maintain low operating costs to increase customer savings, and to "treat others as we would want to be treated".[6]
On January 12, 2009, during the financial crisis, the company laid off approximately 130 employees at the retail and outlet store (and fulfillment center) in Cheyenne.[7]
In December 2012, TJX Companies Inc. acquired Sierra Trading Post.[8] The acquisition was for $200 million.[8][9] TJX subsequently shortened the name "Sierra Trading Post" to Sierra.[8][10]
Catalogs
[edit]The first catalog had 16 pages of hand-drawn merchandise printed in duotone. As of December 2017, the catalog is no longer in production.
- The "core" catalog, titled Sierra, featured the broadest range of products.
- The Sierra catalog carried products for women balancing work, family and home. It included active and casual office wear, children's clothing, home decor and footwear.
Retail stores
[edit]The company operates brick-and-mortar stores in the United States. As a part of the TJX group of companies, a store is often near or within a HomeGoods, T.J. Maxx or Marshalls store in the same shopping center.
Notes
[edit]- ^ The chain still trades as Sierra Trading Post, Inc., but now simply goes by Sierra
References
[edit]- ^ "History". sierra.com.
- ^ "The TJX Companies, Inc. FORM 10-Q". investor.tjx.com.
- ^ "Internet Retailer Top 500 Retail Web Sites". InternetRetailer.com. Archived from the original on May 9, 2008. Retrieved February 14, 2008.
- ^ "History". sierra.com.
- ^ "Sierra Trading Post sells for $200M to T.J. Maxx parent". Wyoming Business Report. Archived from the original on February 17, 2013. Retrieved October 3, 2017.
{{cite news}}: CS1 maint: bot: original URL status unknown (link) - ^ "About Us: Sierra". Sierra.com. Retrieved February 17, 2008.
- ^ "Sierra Trading Post Layoffs". KGWN-TV. Retrieved October 3, 2019.[dead link]
- ^ a b c "TJX buys Sierra Trading Post for $200 million". Cape Cod Times. Retrieved April 15, 2024.
- ^ "TJX acquires Sierra Trading Post". Bicycle Retailer and Industry News. Retrieved April 15, 2024.
- ^ "TJX Rebranding Sierra Trading Post To Simply 'Sierra' | SGB Media Online". sgbonline.com. Retrieved April 15, 2024.
External links
[edit]
- TJX Companies
- Economy of the Western United States
- Online retailers of the United States
- American companies established in 1986
- Retail companies established in 1986
- Internet properties established in 1998
- 2012 mergers and acquisitions
- Companies based in Cheyenne, Wyoming
- 1986 establishments in Nevada
- Department stores of the United States
- Discount stores of the United States
- Sporting goods retailers of the United States
- Camping equipment manufacturers
- Climbing and mountaineering equipment companies
- Outdoor clothing brands
- Outdoor retailers