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SEDLEY PLACE

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Sedley Place is an independent design agency based in Clapham, London and employees 35, designers, graphic artists, architects, web designers and account teams.


HISTORY

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The four founding partners all met at Wolff Olins: Gerry Barney, David Bristow, Kit Cooper, Terence Griffin and set up the company in 1978. All but Barney retired from the business in 1996 after Mick Nash took over as managing director. The company operated an office in Berlin from 1987 to 2004

With talent like Gerald Barney at the helm, who started his career at the Design Research Unit designing logo's like the iconic British Rail logo [1] the agency was sure to do well.

The agency originally started as a graphic design agency yet has evolved and increased it's disciplines as client demands grew and employee skill sets broadened. This has been central to the agency's growth and it now covers, typography, architecture, interior design, corporate branding, packaging, 3D Graphics and online design.

The agency took it's name from the address of it's original offices situated on Sedley Place adjacent to Oxford Street and Woodstock Street in London W1. This street was after Orlando Sedley an 18th Century Furniture maker who had his workshops located there. The agency relocated to it's current offices in 1985 in Clapham. The street was not originally named Sedley Place, originally it was *** however through the re-locating of the original street signage the street became known as Sedley Place and was then renamed as such on last revision of London Street maps (cite sources)


KEY PROJECTS & WORK

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COCA-COLA PICCADILLY SIGN

The Coca-Cola Piccadilly Circus Sign as it appears today was designed and project managed by Sedley Placed in 2003 [2], originally the world's widest curved LED screen. Given their extensive knowledge of the sign's systems and motion graphic skills they are now the retained agency to produce all content for the sign. Sedley Place also designed the very first LED sign at Piccadilly Circus for Coca-Cola replacing their previous neon sign.


DIAGEO Sedley Place have worked with Diageo for over twenty years working on key brands brands including Johnnie Walker (Blue, Gold, Green and Black labels), Cardhu [3], Talisker, Tanqueray [4]


VW

VAG Round Typeface[5] was created by Gerry Barney[6] as part of a rebranding project for VW dealerships. This font, now in the public domain is widely used and features on all Apple Laptops and Computers.


GLENEAGLES HOTEL[7]


CHIVAS BROTHERS REVOLVE

From a very simple verbal brief to create a spinning bottle for the Asian market the unique Revolve Bottle [8]was created.


HED KANDI RECORDS LOGO

Working with Michael Wolff (of Wolff Olins) Gerry Barney penned the now well know Hed Kandi record label logo [9]


POST OFFICE LOGO


CARDHU http://www.designweek.co.uk/news/sedley-place-livery-for-cardhu/1117758.article


ROYAL MAIL STAMPS

[10] [11]

CLIENTS

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FORMER EMPLOYEES

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Sedley Place has employed a number of notable designers in it's 30 year history:

Thomas Manss

Michael Johnson[12]

Petra Weisz[13]

Adrian Burton[14]

Paul McPherson[15]

REFERENCES

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  1. ^ http://designmuseum.org/design/jock-kinneir-margaret-calvert
  2. ^ http://www.campaignlive.co.uk/news/191514/Coca-Cola-unveils-intelligent-billboard-Piccadilly-Circus
  3. ^ http://www.designweek.co.uk/news/sedley-place-livery-for-cardhu/1117758.article
  4. ^ http://www.thedrinksreport.com/full.articles/spirits.folder/full.0709_Tanqueray.html
  5. ^ http://myfonts.wordpress.com/2006/11/17/typographic-abbreviations-series-2-vag/
  6. ^ http://typedia.com/explore/typeface/vag-rounded
  7. ^ http://www.perrygolf.com/teetimes/2007january/wheretostay.shtml
  8. ^ http://books.google.co.uk/books?id=j9fBoQ7yYq8C&pg=PA58&lpg=PA58&dq=gerry+barney&source=bl&ots=OdlP8f6UiI&sig=Edds-9WXKmCMHyFEau3Mmvt0BPs&hl=en&ei=PzHTSoONDZOr4QbTuq2HAw&sa=X&oi=book_result&ct=result&resnum=9&ved=0CBoQ6AEwCA#v=onepage&q=gerry%20barney&f=false
  9. ^ http://www.unreal-uk.com/press/2008/01/hed-kandi-to-stretch-its-legs-after.html
  10. ^ http://www.norvic-philatelics.co.uk/2007/04b-celebrating-england.htm
  11. ^ http://www.royalmail.com/portal/stamps/content1?catId=83900772&mediaId=84500739
  12. ^ http://www.johnsonbanks.co.uk/thoughtfortheweek/index.php?year=2009&month=6
  13. ^ http://www.atypi.org/30_members/agm2006
  14. ^ http://www.lambie-nairn.com/about/biographies/biography/adrian_burton
  15. ^ http://www.paulmcphersondesign.com/2.html



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Sedley Place


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