1. Introduction - What's this class about? (slide links)

2. HCI Research Methodologies - Experimentation) - Covers a range of methodologies, but focuses on how to read scientific papers. (slide links)

3. HCI Research Methodologies - Ethnography and Survey - Introduces two more very useful methodologies you will encounter in reading. (slide links)

4. How do we know what we see? - Introduction to visual perception. Perception is de-centralized and driven by both bottom-up and top-down proecsses. (slide links)

5. How do we know about things? - Builds on the previous week and towards how we think in terms of concepts and associate information multimodally. We learn what role background knowledge plays in perception. (slide links)

6. How do we think? Kahneman discusses the implication of two systems for thinking where one is fast and intuitive, and the other slow and thoughtful. (slide links)

7. How do emotions affect belief? Emotions and feelings play an important role in the shape of our beliefs and thoughts. (slide links)

8. How do we understand? Language is form of joint action and is, therefore, social. When we see it from this perspective, we can better account for processes concerned with the prevention, detection and repair of error in dialogue. (slide links)

9. How do people make decisions when they are uncertain? People believe they have complete control over choices they make. This is surprisingly not the case. (slide links)

10. How are people influenced through persuasion? To be persuasive is to affect beliefs (in a cooperative fashion) whereby an interlocutor or audience is consciously aware of intent to persuade. How do compliance experts do this? (slide links)

11. How does culture affect thinking? Do people from different cultures think differently? Perhaps, to small degree -- but culture acts more as a lens through which see the world. (slide links)

12. How do social networks affect behavior? We know that information spreads through social networks and affects beliefs. Attitudes and emotions are also contagious. The effect on behavior is perhaps more subtle. (slide links)

Week one slide links:

• Darkpatterns.org - Consider differences between coercion, manipulation, and persuasion
• Star Trek video - Is this a "naturalistic " interaction?
• Jif ad - "Choosy mothers choose jif"
• Febreze ad - Why would someone want to buy this product?
• Nudge blog - a blog about nudging behavior from Richard Thaler and Cass Sunstein
• NYT article "How companies learn your secrets" - mentions the story of P&G Febreze. Have advertisers changed tactics for persuasion/manipulation over the years?
• Microsoft top HCI conferences - conferences relating to topics in this course.
• xkcd - A webcomic of romance, sarcasm, math, and language.

Week two slide links:

• Story of a paradigm shift: The Gene: An Intimate History by Siddhartha Mukherjee. This is a fascinating story with many players, but focuses on how it is we know about something that was invisible for many years and how it changed humanity's understanding of itself.
• Ben Goldacre "Battling bad science" TED talk
• What is bad science reporting? - "Qwerty effect"
• Opaque writing... should it be this hard to understand? - Stephen Pinker's opinion
• Social science growing pains - reproducible results
• Journalistic error... sure sounds "scientific!" - Bad use of Flesch-Kincaid...and good explanation of why it is bad
• The influential power of science writers - Malcolm Gladwell example.
• Houston, we have a narrative! - From Amazon review: "With Houston, We Have a Narrative, [Randy Olson] lays out a stunningly simple method for turning the dull into the dramatic. Drawing on his unique background, which saw him leave his job as a working scientist to launch a career as a filmmaker, Olson first diagnoses the problem: When scientists tell us about their work, they pile one moment and one detail atop another moment and another detail—a stultifying procession of “and, and, and.” What we need instead is an understanding of the basic elements of story, the narrative structures that our brains are all but hardwired to look for—which Olson boils down, brilliantly, to “And, But, Therefore,” or ABT. At a stroke, the ABT approach introduces momentum (“And”), conflict (“But”), and resolution (“Therefore”)—the fundamental building blocks of story. "
• "Year of horrors" in 2011 where it was found that the psychologist Diederik Stapel published at least 30 papers on fabricated data and where John Bargh's study where participants walk more slowly after being primed with the "old" stereotype failed replication.
• When to Use Which User-Experience Research Methods - landcape of UX research methods from Nielsen Norman group.

Not mentioned, but a great story of how three MIT students fooled the world of scientific journals by creating software that randomly generated, nonsense papers, one of which was subsequently published in conference with "loose standards".

Week three slide links:

• Susan Ettlinger - Smart, ethical, well-considered data. Interesting reports available from her website
• Ellen Isaacs on Ethnology
• Elizabeth Stokoe and the connection of Conversational Analysis to "Nudge"
• Paul Dourish on what ethnographers can teach us in the real world.

Not mentioned, but relevant:

• Brief intro to experiments from http://interaction-design.org

Week four slide links:

• Dale Purvis book - "Brains: How they seem to work"
• Monkey Business illusion
• What cats taught us about perception
• Hubel and Wiesel cat experiment
• Ames Illusion
• Look ahead fixations: anticipatory eye movements in natural tasks
• The science of that dress
• Wired article "The science of why no one agrees on the color of this dress"
• Eye tracking reading study (planning)
• How we read shown through eye-tracking (usability)
• George Lakoff on conceptual metaphor. Love is a journey
• Lakoff: Idea framing, metaphors, and your brain
• Eye movements and mental imagery (fast forward to about 6 mins)
• VS Ramachandran on mirror neurons

Week five slide links:

• Lateral inhibition example
• The case of H.M.
• Clive Wearing - the man with no short-term memory
• Stroop effect
• Schema Theory Example
• Brain Rules review
• Slate article about Jaak Panksepp's theory of emotion
• Temple Grandin - Animals Make us Human
• Barbara Tversky on graphics, language and diagram narratives
• Compositional graphics - emoticons of the future?

Week six slide links:

• Pupillary dilation example
• Damasio - "An architecture for memory"
• Reser - Mental Continuity
• Office experiment ("honesty box") - effect of visual priming
• Social understanding work of Fritz Heider and Mary-Ann Simmel - movie and article
• Facebook news - coherence, confidence, and risk for confirmation bias
• Evil by design

Week seven slide links:

• Panksepp - [Tedx talk on affective neuroscience](Panksepp, https://youtu.be/65e2qScV_K8) and how it can help us solve problems like depression
• Innate cooperation and social inequity in capuchin monkeys
• NYT article on using rats to trace the anatomy of fear
• Joseph Ledoux on the amygdala in five minutes
• Charles Duhigg's how habits work
• MIT research on why old habits die hard
• Robert Fabricant IXDA 2009 Keynote "Behavior is our medium"
• NYT article on Purity Balls

Week eight slide links:

• George Lakoff (again) on empathy and social cooperation
• Eddie Murphy clip demonstrating non-verbal communication and joint action
• Business insider article on deceptive sponsor ads as an example of framing
• This is the paid ad mentioned in the article above: http://paidpost.nytimes.com/netflix/women-inmates-separate-but-not-equal.html?_r=0
• Morphmaker video on Goffman regions and audience segregation
• Can you spot layering and footing changes in this video? https://www.youtube.com/embed/gO-xmi1JgnE
• Article on gaze as a signaling device in turn-taking
• Bohus example of speech errors in a spoken dialogue system (third slide)
• Complex Starbucks order - example of information packaging and error prevention
• Example of great design from Starbucks to aid in error prevention
• Short article on routinizing the UI
• Banner ad design (example of indexicality). This site has lots of other great examples.
• Multimodal processing - example from contextual recognition of head gestures

Week nine slide links:

• Moneyball clip - https://www.youtube.com/embed/pWgyy_rlmag
• Johnson, E. J., & Goldstein, D. (2003). Do defaults save lives? Science, 302(5649), 1338-1339.
• Kahneman, D., & Tversky, A. (1979). Prospect theory: An analysis of decision under risk. Econometrica: Journal of the econometric society, 263-291.
• [Cognitive bias codex] (https://betterhumans.coach.me/cognitive-bias-cheat-sheet-55a472476b18#.aokr2wkoj)
• Marketing Experiments. Does fear-based marketing work? 05/18/2016. Retrieved from: http://www.marketingexperiments.com/marketing-optimization/fear-based-messaging
• Rolling Stones article Why we're living in an age of fear
• Thaler, R. H., Sunstein, C. R., & Balz, J. P. (2014). Choice architecture. The behavioral foundations of public policy.
• Tversky, A., & Kahneman, D. (1974). Judgment under uncertainty: Heuristics and biases. Science. 1124-1131.
• Cooper.com - Combating availability bias
• UX Magazine - The three most powerful heuristics designers can use
• https://marketingsherpa.com - external case studies
• Nielsen Norman Group - Prospect theory and loss aversion: how users make decisions
• A statistical review of Kahneman Thinking Fast and Slow

Week ten slide links:

• Milgrim obedience study: http://www.age-of-the-sage.org/psychology/milgram_obedience_experiment.html
• Charles Duhigg on breaking a habit

Week eleven slide links:

• High and low context cultures
• McDonald's around the world
• List of countries with McDonald's restaurants
• Translating colors

Week twelve slide links:

• The Connected Book website - http://connectedthebook.com/index.html
• Facebook's mood manipulation experiment
• Is money the motivation behind fake news?
• Where we get our news
• Do tweets change your behavior?
• 61 million person experiment on Facebook - voting behavior
• The dragonfly effect
• How ads work