Best Automotive Data Software

CARFAX receives information from more than 112,000 data sources including every U.S. and Canadian provincial motor vehicle agency plus many auto auctions, fire and police departments, collision repair facilities, fleet management and rental agencies, and more. CARFAX Vehicle History Reports™ are available on all used cars and light trucks from model year 1981 or later. Using the unique 17-character vehicle identification number (VIN), a CARFAX Report is instantly generated from our database of over 26 billion records. Every CARFAX Report contains information that can impact a consumer’s decision about a used vehicle. Plus, the exclusive CARFAX Buyback Guarantee reduces the risk involved in buying a used car. If the CARFAX Report fails to include a DMV-issued branded title (such as salvage, fire or flood damage, and odometer problems), CARFAX may buy the vehicle back for the full purchase price.

Autotrader B2B is a suite of digital marketing, retailing, advertising, and analytics solutions for automotive dealerships designed to help dealers connect their inventory with in-market car buyers, capture high-quality leads, and close more sales on Autotrader and partner sites like Kelley Blue Book. It offers tailored Franchise and Independent dealer solutions, including listings packages that put new, used, and specialty vehicles in front of motivated shoppers with flexible exposure options, enhanced merchandising tools, and real-time performance analytics so dealers can optimize which vehicles draw the most interest. Its digital retailing tools enable shoppers to start the buying process online by estimating payments, valuing trade-ins, and applying for financing from any device, helping dealers move deals forward before in-store visits. Distance retailing features allow dealers to reach buyers beyond their local market by highlighting delivery and virtual selling options.

nVision from Autotrader is a data analytics platform built for franchise car dealerships that centralizes and visualizes performance metrics so dealers can see exactly how their marketing is performing, which vehicles and campaigns engage shoppers, and where opportunities for improvement lie. It consolidates leads, sales, inventory, shopper behavior, promotions, and market comparisons into clear dashboards with straightforward reporting and practical recommendations that eliminate guesswork and jargon. With features such as real-time performance monitoring, daily inventory attention insights, connected advertising and sales analytics, and audience exploration, dealerships can follow up with the right prospects, understand what drives engagement, and make smarter decisions to optimize their advertising plans and grow revenue. nVision also tracks digital retailing engagement and competitive rankings, helping dealers spot trends, identify slow-moving inventory, and measure campaign ROI.