Influ2 vs. Propensity Comparison


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About Influ2 is the first person-based marketing platform, pioneering a new approach to account-based marketing. The solution empowers B2B marketers to target chosen decision-makers, capture their intent, and track engagement at the individual level. The company has 75+ enterprise and medium-sized clients globally, including Fortune 500 B2B enterprises such as NVIDIA, Capgemini, and Episerver. Influ2 runs offices in NY and CA, with 50+ employees on board. Influ2 platform allows users to build an audience, upload personalized messages and visuals, and monitor all the interactions on both account and individual levels. The behavioral scoring model identifies leads before they submit a lead form. Influ2 includes a person tracker, so marketers can see everyone who has interacted with their campaign by name, company, and other related data. Having this information helps B2B marketers develop more thoughtful and engaging campaigns that result in a 4-7x increase in leads.	About Choose from our library of custom-built ABM playbooks to launch quickly and maximize results. Build pipeline with in-market accounts and contacts. Hand off warm accounts to sales every day. Discover qualified in-market accounts and contacts. Use intent data to identify companies that will be interested on your product or service. Create brand awareness with qualified accounts across your TAM using high-quality graphics and memorable programmatic ads. Identify buyers across ads, website visits and form fills. Then, engage across direct mail, marketing emails and social media ads. Align sales and marketing and drive engagement with your best-fit audience. Deepen relationships with the right people across LinkedIn connections, emails and calls. Optimize engagement and receive up to 5X engagement and 20% opportunity creation.
Platforms Supported Windows Mac Linux Cloud On-Premises iPhone iPad Android Chromebook	Platforms Supported Windows Mac Linux Cloud On-Premises iPhone iPad Android Chromebook
Audience B2B marketers aiming to reach specific decision-makers from enterprise and medium-sized companies.	Audience Small B2B teams searching for a powerful Account Based Marketing platform
Support Phone Support 24/7 Live Support Online	Support Phone Support 24/7 Live Support Online
API Offers API	API Offers API
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing No information available. Free Version Free Trial	Pricing $1,000 per month Free Version Free Trial
Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software	Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software
Training Documentation Webinars Live Online In Person	Training Documentation Webinars Live Online In Person
Company Information Influ2 Founded: 2017 United States www.influ2.com	Company Information Propensity www.propensity.com
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Categories Account Based Marketing Account Data Management Ad Management Advertising Lead Generation Lead Nurturing Marketing Marketing Account Intelligence Personalization Social Media Advertising Social Media Marketing Video Advertising	Categories Account Based Marketing Account Data Management Account-Based Orchestration
Account Based Marketing Features Analytics Campaign Personalization Customer Segmentation Engagement Monitoring Lead Nurturing Lead Scoring Progress Tracking Prospecting Tools Target Account Identification Show More Features Lead Generation Features Contact Discovery Contact Import/Export Lead Capture Lead Database Integration Lead Nurturing Lead Scoring Lead Segmentation Pipeline Management Prospecting Tools Visitor Identification Lead Nurturing Features A/B Testing Campaign Management Drip Campaigns Lead Capture Lead Notifications Lead Scoring Lead Segmentation Performance Metrics Personalization Pipeline Management Personalization Features A/B Testing Abandoned Cart Saver Account Based Marketing Behavioral Targeting Campaign Segmentation Content Analytics Contextual Targeting Customer Profiles Experience Management Recommendation Engine Website Personalization Social Media Marketing Features Analytics Automated Publishing Contact Management Content Management Conversion Tracking Customer Targeting Keyword Filtering Multi-Account Management Post Scheduling	Account Based Marketing Features Analytics Campaign Personalization Customer Segmentation Engagement Monitoring Lead Nurturing Lead Scoring Progress Tracking Prospecting Tools Target Account Identification
Integrations HubSpot CRM Salesforce Gmail HubSpot Customer Platform Marketo Microsoft 365 Outreach Pipedrive Salesforce Customer 360 Salesforce Marketing Cloud Account Engagement Salesloft Slack Tapistro Zoho CRM Show More Integrations View All 10 Integrations	Integrations HubSpot CRM Salesforce Gmail HubSpot Customer Platform Marketo Microsoft 365 Outreach Pipedrive Salesforce Customer 360 Salesforce Marketing Cloud Account Engagement Salesloft Slack Tapistro Zoho CRM Show More Integrations View All 6 Integrations
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