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Shop iPhone
All models.
Take your pick.
NEW
iPhone 16 Pro &
iPhone 16 Pro Max
Take a closer look
From
$999
Buy
NEW
iPhone 16 &
iPhone 16 Plus
Take a closer look
From
$799
Buy
iPhone 15 &
iPhone 15 Plus
Take a closer look
From
$699
Buy
iPhone 14 &
iPhone 14 Plus
Take a closer look
From
$599
Buy
iPhone SE
Take a closer look
From
$429
Buy
Explore all iPhone accessories.
Shopping guides.
Can’t decide? Start here.
COMPARE ALL MODELS
Which iPhone is right for you?
SWITCH TO IPHONE
Switching from Android to iPhone is supersimple.
Ways to save.
Right here at Apple.
The Apple Store Shopping Event
Starting 11/29, get an Apple Gift Card with an eligible purchase.*** See how.
APPLE CARD
Pay 0% APR over 24 months when you choose to check out with Apple Card Monthly Installments.
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APPLE TRADE IN
Get $180–$650 in credit toward iPhone 16 or iPhone 16 Pro when you trade in iPhone 12 or higher.
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Apple. Your one‑stop shop for incredible carrier deals.
Get up to $1000 in credit on a new iPhone with AT&T, Boost Mobile, T‑Mobile, or Verizon. Trade‑in may be required.¹
CERTIFIED REFURBISHED
Shop refurbished Apple products backed by a one‑year warranty.
IPHONE UPGRADE PROGRAM
The easiest way to upgrade to the latest iPhone.
Get the latest iPhone every year, low monthly payments, and AppleCare+.
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Only at Apple.
With you every step of the holiday.
Get gifts in time for the holidays with two-hour delivery,³ free delivery, or easy pickup.
Pay in full or pay over time. Your choice.
footnote ⁺⁺
Trade in your current device.
Get credit toward a new one.
Footnote
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IPHONE SPECIALIST
Find gifts with an Apple Specialist in a store or online.
Shop with a Specialist over video to find the perfect gift.
Environment.
How iPhone makes a difference.
APPLE 2030
Innovating for you.
With the earth in mind.
APPLE TRADE IN
Get credit for helping
save resources.
REFURBISHED IPHONE
A good choice for you
and your footprint.
DURABILITY
Enjoy your iPhone.
For longer.
RECYCLING
This robot gets the most
out of your old device.
Setup and support.
Our Specialists are here to help.
ONE-ON-ONE GUIDANCE
Meet your new iPhone with Personal Setup.
From setup to the latest features, get tips from a Specialist in an online session.
SETUP GUIDE
Step-by-step on how to easily setup your new iPhone.
CARRIER CONNECTIVITY
iPhone and eSIM — a simpler way to connect to your carrier.
TODAY AT APPLE
Join us to discover the best of iPhone.
Get started or explore what’s new in free sessions at the Apple Store.
The iPhone experience.
Designed to connect with everything Apple.
APPLE INTELLIGENCE
Personal, private, powerful.
Explore iOS 18. Packed with new features for iPhone.
AIRPODS
Magic runs in the family.
APPLE TV+
Watch new Apple Originals every month.°
APPLE MUSIC
Get 3 months of Apple Music free.
Included with the purchase of select Apple devices.
Footnote
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APPLE ONE
Bundle up to six Apple services. And enjoy more for less.
APPLE FITNESS+
Get 3 months free when you buy an iPhone.
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AIRTAG
A supereasy way to keep track of your stuff.
Special Stores.
Exclusive savings for businesses, the military, and more.
BUSINESS
From enterprise to small business, we’ll work with you.
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GOVERNMENT
Special pricing is available for state, local, and federal agencies.
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VETERANS AND MILITARY
Active and veteran members may be eligible for exclusive savings.
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