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Univariate ANOVA on Advertising Data

The document describes a univariate analysis of variance (UNIANOVA) test conducted to analyze the effects of advertising method (Iklan) and packaging (Kemasan) on sales data. The test found a significant main effect of packaging and a significant interaction between advertising method and packaging on sales. Post hoc tests revealed significant differences in sales between some levels of packaging. Overall, the analysis found that packaging and the combination of advertising method and packaging influenced sales.

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0% found this document useful (0 votes)
68 views4 pages

Univariate ANOVA on Advertising Data

The document describes a univariate analysis of variance (UNIANOVA) test conducted to analyze the effects of advertising method (Iklan) and packaging (Kemasan) on sales data. The test found a significant main effect of packaging and a significant interaction between advertising method and packaging on sales. Post hoc tests revealed significant differences in sales between some levels of packaging. Overall, the analysis found that packaging and the combination of advertising method and packaging influenced sales.

Uploaded by

IsmaSofi
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as RTF, PDF, TXT or read online on Scribd

GET

FILE='D:\KULIAH\Semester 4\Statistika\Tugas Dua [Link]'.


DATASET NAME DataSet0 WINDOW=FRONT.
UNIANOVA Data BY Iklan Kemasan
/METHOD=SSTYPE(3)
/INTERCEPT=INCLUDE
/POSTHOC=Iklan Kemasan(TUKEY BONFERRONI)
/EMMEANS=TABLES(Iklan*Kemasan)
/PRINT=HOMOGENEITY DESCRIPTIVE
/CRITERIA=ALPHA(.05)
/DESIGN=Iklan Kemasan Iklan*Kemasan.

Univariate Analysis of Variance


Notes
Output Created

18-Feb-2014 [Link]

Comments
Input

Data

D:\KULIAH\Semester 4\Statistika\Tugas
Dua [Link]

Active Dataset

DataSet1

Filter

<none>

Weight

<none>

Split File

<none>

N of Rows in Working Data File


Missing Value Handling

Definition of Missing

30
User-defined missing values are treated as
missing.

Cases Used

Statistics are based on all cases with valid


data for all variables in the model.

Syntax

UNIANOVA Data BY Iklan Kemasan


/METHOD=SSTYPE(3)
/INTERCEPT=INCLUDE
/POSTHOC=Iklan Kemasan(TUKEY
BONFERRONI)
/EMMEANS=TABLES(Iklan*Kemasan)
/PRINT=HOMOGENEITY DESCRIPTIVE
/CRITERIA=ALPHA(.05)
/DESIGN=Iklan Kemasan Iklan*Kemasan.

Resources

Processor Time

[Link].109

Elapsed Time

[Link].141

[DataSet1] D:\KULIAH\Semester 4\Statistika\Tugas Dua [Link]

Warnings

Post hoc tests are not performed for Iklan because there are fewer than three groups.

Between-Subjects Factors
Value Label
Iklan

IKLAN

15

ELEKTRONIK

Kemasan

IKLAN CETAK

15

KEMASAN A

10

KEMASAN B

10

KEMASAN C

10

Descriptive Statistics
Dependent Variable:Data
Iklan

Kemasan

IKLAN ELEKTRONIK

KEMASAN A

184.00

50.299

KEMASAN B

232.80

46.062

KEMASAN C

286.60

37.018

Total

234.47

60.015

15

KEMASAN A

237.00

23.345

KEMASAN B

274.00

58.245

KEMASAN C

304.00

52.249

Total

271.67

52.053

15

KEMASAN A

210.50

46.335

10

KEMASAN B

253.40

54.058

10

KEMASAN C

295.30

43.663

10

Total

253.07

58.350

30

IKLAN CETAK

Total

Mean

Levene's Test of Equality of Error Variancesa


Dependent Variable:Data
F

df1
.505

df2
5

Sig.
24

.769

Std. Deviation

Tests the null hypothesis that the error variance of the


dependent variable is equal across groups.
a. Design: Intercept + Iklan + Kemasan + Iklan *
Kemasan

Tests of Between-Subjects Effects


Dependent Variable:Data
Type III Sum of
Source

Squares

df

Mean Square

Sig.

47979.867a

9595.973

4.537

.005

1921282.133

1921282.133

908.443

.000

Iklan

10378.800

10378.800

4.907

.036

Kemasan

35956.867

17978.433

8.501

.002

1644.200

822.100

.389

.682

Error

50758.000

24

2114.917

Total

2020020.000

30

98737.867

29

Corrected Model
Intercept

Iklan * Kemasan

Corrected Total

a. R Squared = .486 (Adjusted R Squared = .379)

Estimated Marginal Means


Iklan * Kemasan
Dependent Variable:Data
95% Confidence Interval
Iklan

Kemasan

IKLAN ELEKTRONIK

KEMASAN A

184.000

20.567

141.553

226.447

KEMASAN B

232.800

20.567

190.353

275.247

KEMASAN C

286.600

20.567

244.153

329.047

KEMASAN A

237.000

20.567

194.553

279.447

KEMASAN B

274.000

20.567

231.553

316.447

KEMASAN C

304.000

20.567

261.553

346.447

IKLAN CETAK

Post Hoc Tests


Kemasan

Mean

Std. Error

Lower Bound

Upper Bound

Multiple Comparisons
Dependent Variable:Data
95% Confidence Interval

Mean Difference (I-

Tukey HSD

(I) Kemasan

(J) Kemasan

KEMASAN A

KEMASAN B

-42.90

20.567

.114

-94.26

8.46

KEMASAN C

-84.80*

20.567

.001

-136.16

-33.44

KEMASAN A

42.90

20.567

.114

-8.46

94.26

KEMASAN C

-41.90

20.567

.125

-93.26

9.46

KEMASAN A

84.80*

20.567

.001

33.44

136.16

KEMASAN B

41.90

20.567

.125

-9.46

93.26

KEMASAN B

-42.90

20.567

.143

-95.83

10.03

KEMASAN C

-84.80*

20.567

.001

-137.73

-31.87

KEMASAN A

42.90

20.567

.143

-10.03

95.83

KEMASAN C

-41.90

20.567

.158

-94.83

11.03

KEMASAN A

84.80*

20.567

.001

31.87

137.73

KEMASAN B

41.90

20.567

.158

-11.03

94.83

KEMASAN B

KEMASAN C

Bonferroni

KEMASAN A

KEMASAN B

KEMASAN C

J)

Std. Error

Based on observed means.


The error term is Mean Square(Error) = 2114.917.
*. The mean difference is significant at the .05 level.

Homogeneous Subsets
Data
Subset
Kemasan
Tukey HSDa

KEMASAN A

10

210.50

KEMASAN B

10

253.40

KEMASAN C

10

Sig.
Means for groups in homogeneous subsets are displayed.
Based on observed means.
The error term is Mean Square(Error) = 2114.917.
a. Uses Harmonic Mean Sample Size = 10.000.

253.40
295.30

.114

.125

Sig.

Lower Bound

Upper Bound

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