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Technology and
Livelihood Education
Quarter 2 – Module 5:
Marketing Fruits and Seedlings
Technology and Livelihood Education – Grade 6
Quarter 2 – Module 5: Marketing Fruits and Seedlings
First Edition, 2020
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Published by the Department of Education – Region XI
Regional Director: Allan G. Farnazo
Assistant Regional Director: Maria Ines C. Asuncion
Development Team of the Module
Writers: Roxanne B. Tano
Editors:
Reviewers: Prema Rose Nacito and Rhodora A. Lacdao
Illustrator: Roxanne B. Tano
Layout Artist:
Template Developer: Neil Edward D. Diaz
Management Team:
Reynaldo M. Guillena
Jinky B. Firman
Marilyn V. Deduyo
Alma C. Cifra
Aris B. Juanillo
Marcelo O. Roco
Inilimbag sa Pilipinas ng ________________________
Department of Education – Region XI Davao City Division
Office Address: DepEd Davao City Division, E. Quirino Ave
Davao City, Davao del Sur, Philippines
Telefax: (082) 224 0100
E-mail Address: info@[Link]
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Technology and
Livelihood Education
Quarter 2 – Module 5:
Marketing Fruits and Seedlings
Introductory Message
For the facilitator:
As a facilitator, you are expected to orient the learners on how to use
this module. You also need to keep track of the learners' progress while
allowing them to manage their own learning at home. Furthermore, you are
expected to encourage and assist the learners as they do the tasks included
in the module.
For the learner:
As a learner, you must learn to become responsible of your own
learning. Take time to read, understand, and perform the different activities
in the module.
As you go through the different activities of this module be reminded of
the following:
1. Use the module with care. Do not put unnecessary mark/s on any part
of the module. Use a separate sheet of paper in answering the exercises.
2. Don’t forget to answer Let Us Try before moving on to the other
activities.
3. Read the instructions carefully before doing each task.
4. Observe honesty and integrity in doing the tasks and checking your
answers.
5. Finish the task at hand before proceeding to the next.
6. Return this module to your teacher/facilitator once you are done.
If you encounter any difficulty in answering the tasks in this module,
do not hesitate to consult your teacher or facilitator. Always bear in mind that
you are not alone. We hope that through this material, you will experience
meaningful learning and gain deep understanding of the relevant
competencies. You can do it!
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Let Us Learn
This module was designed and written with you in mind. It is here to help you
master the nature of Agriculture. The scope of this module permits it to be used in
many different learning situations. The language used recognizes the diverse
vocabulary level of students. The lessons are arranged to follow the standard
sequence of the course. But the order in which you read them can be changed to
correspond with the textbook you are now using.
After going through this module, you are expected to:
1. Markets fruits and seedlings. TLE6AG-0f-7
2. Develops plan for expansion of planting trees and seedling production.
TLE6AG-0g-8
Let Us Try
Choose the letter of the best answer. Write the chosen letter in your activity
notebook.
1. Buyers pick fruits and other products of good quality usually based on ______,
shape and appearance.
a. color b. freshness
c. size d. taste
2. To maintain their ______ and to avoid cuts, bruises and blemishes, pack the
fruits properly in good container.
a. color b. freshness
c. size d. taste
3. Prices of your product must be based on the current pricelist in the ______.
a. city b. hardware
c. market d. supermarket
4. The stem must be ______ and healthy.
a. small b. tall
c. thick d. thin
5. Plant seedlings must have ______ or more leaves.
a. 2 b. 3
c. 4 d. 5
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Lesson
Markets Fruits and Fruit Trees
1 Seedlings Expansion
Let Us Study
Do you have a plan to market your fruits and plants? How did you take care
of your trees and seedlings?
Growing and selling fruit plants and seedlings can be fulfilling and rewarding
hobby. It can be profitable as a means of livelihood. Fruits are in great demand locally
and internationally that is why every business should have a future plan for
expansion.
This lesson will present on how to market fruits and seedlings and develop
plan for expansion of planting trees and seedlings.
Watering, cultivating, fencing, pruning and control of pests in the plants will
help you to have good and quality products. This will be easy for you to sell your
products in the market.
Success requires expertise in all stages of crop production and marketing plus
financial and management skills. The more experience you have, the more chances
for acquiring financing to start your own seedling production.
Marketing is one of the most challenging activities in planting trees and fruit
trees. One thing to consider is to make sure your products are marketable. You must
follow specific standards for inspecting and ensuring quality control.
Marketing Fruits
Marketing fresh fruits starts with educating your buyers about the value of
buying healthy food. To gain customer loyalty and good relationship, there must be
a constant communication and provide helpful information.
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To ensure success in selling the products, the farmer or seller should consider
the following;
1. Buyers pick fruits and other products of good quality usually based on size,
shape, and appearance.
2. Fruits should be sold in their freshest state so that they can demand higher
prices.
3. To maintain their freshness and to avoid cuts, bruises and blemishes, pack
the fruits properly in good container.
4. Based the price of your product to the current price list in the market.
Marketing Seedlings and Plants
Seedlings in nurseries are usually sold in plastic bags. They are grouped
according to kind and according to size so that it is easy to price the products. Prices
vary on the size, health condition and maturity of the seedlings. In selling the
seedlings in the nursery, it is in retail or wholesale basis. It is important that the
seedlings are attractive and orderly arranged to let the customers pick their choices
easily. For bulk orders, seedlings are usually sent to the nursery to ensure the right
qualities for delivery.
These are the characteristics of a marketable seedling:
1. The stem must be strong, thick and healthy.
2. It has already established healthy roots.
3. It should have five or more leaves.
4. Plants must be artistically arranged.
5. Plants are tall with thick foliage.
6. The plants are rare.
Plan for Expansion
People who have successful fruit and seedling businesses should have a future
plan for expansion. A successful orchard garden is important to the community and
environment.
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The following are tips for future expansion:
1. To find the needs of the locality, conduct a community survey and symposium.
2. Have a harmonious relationship to stakeholders of the community, the local
government unit, schools, and private sectors that runs related business.
3. Know the real market status to understand the demand.
4. Open for investment and franchising.
5. Availability of experience/skilled orchard technician.
Some ways to promote and market a product
• Conduct a survey to find the needs or demands of the community.
• Prepare and distribute pamphlet, flyers, and brochures that contains details
about the location and the picture of products.
• Use online marketing tools.
• Post contact numbers for clients who want to order or inquire about the
product.
• Keep a record of sales.
Let Us Practice
Fill in the blanks with appropriate word to complete the statement about the
characteristics of a marketable seedling. Write your answer in your notebook.
1. The ________ of a seedling must be strong, thick and healthy.
2. It should have five or more ________.
3. Healthy ________ has already established.
4. Plants must be artistically ________.
5. Plants are tall with thick ________.
Let Us Practice More
Read and understand the sentences below. Write Agree if the statement is true
and Disagree if it is false on the blank provided. Answer it in your activity notebook.
__________1. Fruits should be sold with good quality, size, shape and appearance.
__________ 2. Fruits should be placed in good container to avoid cuts, bruises and
blemishes.
__________ 3. Seedlings that have two leaves can be sold.
__________ 4. People who have successful orchard need to plan for expansion.
__________ 5. Seedlings in nurseries are usually sold in a pot
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Let Us Remember
Find how much you already know about the lesson.
Fill in the blanks the correct answers to make the sentence complete. Write
your answers in your activity notebook.
1. Marketing fresh fruits should start with educating your _______ about the
value of buying healthy food.
2. Its good quality is based on its _______, _______ and _______.
3. Current price list in the market is the basis for the _______ of the products.
4. In selling the seedlings, it must be in _______ and _______ basis. Prices vary
on the size, health condition and maturity of the seedlings.
5. A _______ is qualified to have an expansion of his business.
Let Us Assess
A. Multiple Choice. Choose the letter of the best answer. Write the chosen letter
in your activity notebook.
1. The stem must be ______ and healthy.
a. small b. tall
c. thick d. thin
2. Prices of your product must be based on the current pricelist in the ______.
a. city b. hardware
c. market d. supermarket
3. Plant seedlings must have ______ or more leaves.
a. 2 b. 3
c. 4 d. 5
4. Buyers pick fruits and other products of good quality usually based on ______,
shape and appearance.
a. color b. freshness
c. size d. taste
5. To maintain their ______ and to avoid cuts, bruises and blemishes, pack the
fruits properly in good container.
a. color b. freshness
c. size d. taste
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B. List down some ways to promote and market a product.
_______________________________________________________
_______________________________________________________
_______________________________________________________
_______________________________________________________
_______________________________________________________
Let Us Enhance
Using the internet or books available, search for a local farmer and find out
what fruit trees/seedlings he/she plants. How does he/she market the products?
Write your answers in your activity notebook.
Rubrics for the research of a farmer.
RUBRICS
Criteria Score
4 3 2 1
Proficiency
Content of Information
Quantity
Total Score
Let Us Reflect
List down your strategies on how you will sell your fruits and seedling
products. Write your answer in your activity notebook.
Fruits Seedlings
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Rubrics for the strategies you will use in selling a product.
RUBRICS
Criteria Score
4 3 2 1
Proficiency
Content of Information
Quantity
Total Score
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Answer Key
Keep a record of sales. •
inquire about the product.
clients who want to order or
Post contact numbers for •
Use online marketing tools. •
the picture of the product.
details about the location and
Disagree 5. D 5.
brochures which contain
Agree 4. C 4.
pamphlets, flyers, and
Disagree 3. C 3.
Prepare and distribute •
Agree 2. B 2.
community.
Agree 1. C 1.
needs or demands of the
Conduct a survey to find the • Practice More Let Us Try Let Us
B.
5. B
4. C
3. D
2. C
A. 1. C
Let Us Assess
References
Basbas, Leonora D. 2017. Learning and Living in the 21st Century. Manila: Rex
Book Store.
Peralta, Gloria A., Ruth A. Arsenue, Grace B Azarcon, Catalina R Ipolan, Yolanda L
Quiambao, John E Mora, and Dondon M Paguio. 2016. The Basics of Better
Family Living. Quezon City: Vibal Group, Inc.
Peralta, Gloria A., Ruth A. Arsenue, Grace B. Azarcon, Catalina R. Ipolan, Yolanda
L. Quiambao, John E. Mora, and Dondon M. Paguio. 2016. The Basics of
Better Family Living. Quezon City: Vibal Group, Inc.
Topacio, Eva, Agnes Del Rosario, and Ma. Luz Lebrudo. 2014. Early Living and
Earning 6 ( Technology and Livelihood Education). Quezon City: Ephesians
Publishing Inc.
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For inquiries or feedback, please write or call:
Department of Education – Region XI Davao City Division
Office Address: DepEd Davao City Division, E. Quirino Ave
Davao City, Davao del Sur, Philippines
Telefax: (082) 224 0100
E-mail Address: info@[Link]
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