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Outline From Ai

The document outlines a comprehensive curriculum for digital marketing, covering essential topics such as SEO, SEM, SMM, content marketing, email marketing, affiliate marketing, influencer marketing, and mobile marketing. It includes practical tasks like setting up accounts on various platforms, creating content, and analyzing performance metrics. Additionally, it emphasizes the importance of continuous learning and staying updated with industry trends.

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haseebasana317
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68 views1 page

Outline From Ai

The document outlines a comprehensive curriculum for digital marketing, covering essential topics such as SEO, SEM, SMM, content marketing, email marketing, affiliate marketing, influencer marketing, and mobile marketing. It includes practical tasks like setting up accounts on various platforms, creating content, and analyzing performance metrics. Additionally, it emphasizes the importance of continuous learning and staying updated with industry trends.

Uploaded by

haseebasana317
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

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- Define what digital marketing is - Understand different channels
Introduction to
1 (SEO, SEM, SMM, etc.) - Identify benefits of digital marketing -
Digital Marketing
Career options in digital marketing
- Understand what SEO is - Learn about on-page and off-page SEO -
Search Engine
2 Use of keywords and meta descriptions - Page speed and mobile
Optimization (SEO)
optimization
- Introduction to paid advertising - Set clear goals for SEM -
Search Engine
3 Keyword research and planning - Budget setting and ad auction
Marketing (SEM)
basics - Competitor analysis
- Use platforms like Facebook, Instagram, Twitter for marketing -
Social Media
4 Learn content planning and scheduling - Create engaging visuals -
Marketing (SMM)
Analyze audience engagement
- Importance of content in digital marketing - Types of content
5 Content Marketing (blogs, videos, infographics) - Content planning and calendar - SEO-
optimized content creation
- Understand email marketing tools (e.g., Mailchimp) - Building and
6 Email Marketing segmenting email lists - Writing effective subject lines - Analyzing
open and click-through rates
- Definition and benefits - How affiliate links work - Register on
7 Affiliate Marketing affiliate platforms (e.g., Amazon, Daraz) - Promote products using
content
- Role of influencers in marketing - How to find and connect with
8 Influencer Marketing influencers - Building partnerships - Track engagement and
conversion
- Understand mobile ad platforms - Importance of mobile-friendly
9 Mobile Marketing
websites - SMS & push notifications - App-based advertising
- Download CV template - Fill personal and educational info - Add
10 Build Your CV digital marketing skills and certifications - Include portfolio and
social profiles
- Learn tools like Google Analytics, Google Ads, SEMrush, Canva,
Essential Digital
11 Mailchimp - Setup professional profiles - Connect social media and
Marketing Tools
websites
- Freelancing through Fiverr, Upwork - Start a blog or YouTube
How to Earn with
12 channel - Sell digital products - Affiliate and influencer income
Digital Marketing
streams
- Create Facebook Business Manager account - Set up ad campaign
13 Facebook Ads objectives - Boost posts and analyze performance - Use Facebook
Pixel and audiences
- Setup Google Ads account - Choose correct ad types (Search,
14 Google Ads
Display, Video) - Keyword targeting - Track performance and ROI
- Stay updated with trends - Learn continuously from Google
Pro Tips for
15 Skillshop, Coursera, etc. - Practice by managing small campaigns -
Beginners
Build personal brand

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