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HOW DOES AMAZON'S CONTROVERSIAL RECKOGNITION TECHNOLOGY WORK?

Amazon Rekognition gives software applications the power to detect objects, scenes and faces within images.

It was built with computer vision, which lets AI programs analyse still and video images.

AI systems rely on artificial neural networks, which try to simulate the way the brain works in order to learn.

They can be trained to recognise patterns in information - including speech, text data, or visual images.

Rekognition uses deep learning neural network models to analyse billions of images daily.

Updates since it was created even allow the technology to guess a person's age.

In November 2017, its creators announced that Rekognition can now detect and recognise text in images, perform real-time face recognition across tens of millions of faces and detect up to 100 faces in challenging crowded photos.

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