Jeremy Clarkson set to launch his own range of skin cream from his Diddly Squat Farm Shop after applying for bizarre trademark
Jeremy Clarkson is launching his own range of skin cream – called Snail Juice.
The slime-inspired gunk will be sold from his Diddly Squat Farm Shop in the Cotswolds.
His Curdle Hill Farm Ltd firm – the outfit behind his retail arm – has just applied to the UK government's Intellectual Property Office to trademark the term.
Documents reveal the former Top Gear host wants to produce: 'Hand cream; Hand creams; Cosmetic hand creams; Body cream; Facial cream; Shower cream.'
The papers were filed last month and are currently under examination by lawyers at the body.
Trademarks stay in place for 10 years once given the green light by experts.
Last year he suffered a blow to his plans to create his own fragrance empire.
He already flogs a unisex fragrance called Diddly Squat Wet for £38.
![Jeremy Clarkson is launching his own range of skin cream – called Snail Juice. The slime-inspired gunk will be sold from his Diddly Squat Farm Shop in the Cotswolds](https://i.dailymail.co.uk/1s/2025/01/28/08/88719265-14332737-The_existing_farm_shop_sells_Diddly_Squat_produce_ranging_from_j-a-1_1738054388626.jpg)
Jeremy Clarkson is launching his own range of skin cream – called Snail Juice. The slime-inspired gunk will be sold from his Diddly Squat Farm Shop in the Cotswolds
![His Curdle Hill Farm Ltd firm – the outfit behind his retail arm – has just applied to the UK government 's Intellectual Property Office to trademark the term](https://i.dailymail.co.uk/1s/2025/01/28/08/93876669-14332737-The_exciting_news_about_the_Amazon_Prime_show_comes_after_the_TV-a-2_1738054429912.jpg)
His Curdle Hill Farm Ltd firm – the outfit behind his retail arm – has just applied to the UK government 's Intellectual Property Office to trademark the term
![In 2022 Clarkson expanded his farming empire and set up two new businesses. The companies have been named ‘Curdle Hill Juice’ and ‘Curdle Hill Wholesale’. It is not yet known what the businesses are for, but ‘Curdle Hill Juice’ may be a reference to his milk - which he calls ‘Cow Juice’](https://i.dailymail.co.uk/1s/2025/01/28/08/54517157-14332737-It_is_not_yet_known_what_the_businesses_are_for_but_Curdle_Hill_-m-5_1738054482108.jpg)
In 2022 Clarkson expanded his farming empire and set up two new businesses. The companies have been named 'Curdle Hill Juice' and 'Curdle Hill Wholesale'. It is not yet known what the businesses are for, but 'Curdle Hill Juice' may be a reference to his milk - which he calls 'Cow Juice'
![Mr Clarkson also sells honey - which he calls bee juice - and apple juice in his on-site store, the Diddly Squat Farm Shop (pictured)](https://i.dailymail.co.uk/1s/2025/01/28/09/94587351-14332737-image-a-6_1738054876003.jpg)
Mr Clarkson also sells honey - which he calls bee juice - and apple juice in his on-site store, the Diddly Squat Farm Shop (pictured)
The Who Wants To Be A Millionaire? host had applied to trademark products like fragrances and candles linked to his Diddly Squat shop.
But his application to register the name was given the boot by the Intellectual Property Office.
The papers were rejected by the department meaning he doesn't have sole rights to use the term.
The IPO 'totally refused' the application.
The application also contained Diddly Squat Eau de Parfum Wet.
Reasons for rejection include similar-sounding applications that have already been accepted.
It comes as in 2022 Clarkson expanded his farming empire and set up two new businesses.
![Clarkson already flogs a unisex fragrance called Diddly Squat Wet for £38](https://i.dailymail.co.uk/1s/2025/01/28/10/94589289-14332737-Clarkson_already_flogs_a_unisex_fragrance_called_Diddly_Squat_We-m-19_1738058899577.jpg)
Clarkson already flogs a unisex fragrance called Diddly Squat Wet for £38
The companies, jointly owned by the former TopGear host and his partner Lisa Hogan, have been named 'Curdle Hill Juice' and 'Curdle Hill Wholesale'.
They share the name with Mr Clarkson's farm in Chadlington, near Chipping Norton, Oxon which he bought ten years ago.
The creation of two similarly named businesses appears to predict a major expansion of Mr Clarkson's farming brand.
It is not yet known what the businesses are for, but 'Curdle Hill Juice' may be a reference to his milk - which he calls 'Cow Juice'.
Mr Clarkson also sells honey - which he calls bee juice - and apple juice in his on-site store, the Diddly Squat Farm Shop.
Both businesses were incorporated on February 14, 2022, and lists Mr Clarkson and Ms Hogan as directors with equal shares - the same as for their farm.
The nature of the businesses are described as 'Other business support service activities not elsewhere classified'.
Mr Clarkson's farm formed the basis of his hit spin-off Amazon Prime series.
The Diddly Squat Shop has faced criticism after Mr Clarkson admitted visitors had 'swamped' Chadlington, the Oxfordshire village in which he lives.
His proposal to turn a lambing shed into a restaurant was refused permission by West Oxfordshire District Council in January, after the authority said it was out of keeping with the Cotswolds Area of Outstanding Natural Beauty.
The shed was built in 2020 to house Mr Clarkson's new flock of sheep, which have since been merged with another farmer's flock.
The council meeting received more than 50 objections, and 12 letters of support.
Another one of Clarkson's new projects is his Cotswolds pub The Farmer's Dog which opened in August last year.
In December 2024 Clarkson launched a novel New Year product after he revealed the pub is 'losing a fortune'.
The 64-year-old has released an 'anti-Dry January' calendar for people bucking the trend and refusing to go alcohol-free in the new year.
The Not Advent, Advent Calendar: Damp Edition - by his very own Hawkstone Brewery - has more than 30 cans, an entire bottle of vodka and costs a whopping £85.
A message on the back reads encouragingly: 'January is rubbish, your drinks don't need to be' - and even includes two shot glasses.
For most of the nation, the first month of 2025 will serve as a health kick.
But this calendar offers a different path - with 31 doors containing drinks from Clarkson's low alcohol range, all the way up to a bottle of 40 per cent vodka.
Inside the 'The Not Advent, Advent Calendar: Damp Edition' punters will receive 16 330ml cans of Hawkstone's 0.3 per cent Spa lager.
There are also 15 330ml cans of 3.4 per cent Hawkstone Breeze lager and a 70cl bottle of Hawkstone vodka.
Clarkson's booze brand also offers a dry edition of the calendar retailing for the same price.