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Gwyneth Paltrow and SNL star Chloe Fineman were spotted filming a Goop commercial featuring Polestar.
The 52-year-old Goop founder and the 36-year-old comedian bundled up for the holiday themed advertisement as cameras rolled in New York City on Monday.
Paltrow — who recently revealed her global list of top restaurants — looked radiant, modeling a woven sweater with black slacks and boots as she chatted with the Megalopolis star.
She was spotted stepping out of a white Polestar SUV and heading to one of her Goop boutiques in the Big Apple.
Fineman looked glamorous in a black coat and leather skirt with a sexy center slit teamed with heeled boots.
She then changed into an elegant dark brown blazer and matching long skirt and carried a binder.
Gwyneth Paltrow and SNL star Chloe Fineman were spotted filming a Goop commercial featuring Polestar in NYC on Monday
The 52-year-old Goop founder and the 36-year-old comedian bundled up for the holiday themed advertisement as cameras rolled
She was also spotted carrying two Goop bags to a car for the commercial, insinuating she shopped at the boutique for her new office-ready look.
It is unclear when the ad will premiere.
Back in October, we saw the Iron Man star filming a different holiday commercial for her brand in which she posed at the same Goop storefront with an adorned Christmas tree.
Gwyneth launched the wellness and lifestyle brand back in 2008. The company started as a weekly health newsletter which she wrote while she lived in London with her family.
She took the title of CEO in 2016 and promotes the brand frequently on social media. It's wide variety products include skincare, jewelry, facial serums, brushes and body butters.
The company moved its headquarters from New York to Santa Monica in 2016. It's brick-and-mortar are located in New York City, Los Angeles, Montecito, Sag Harbor, Mauna Lani and Larkspur, California.
Goop has previously been under fire for mainstream fringe health practices, such as selling crystals for vaginal insertion and a a $725 pajama set.
According to PitchBook Data, the brand is valued at $250M and has raised over $82 million from venture capital firms and private investors.
Goop has proven to be successful as its beauty products increased revenue by 40% since last year.
Paltrow owns a personal stake of about 30%.
When she is not busy promoting her business, the mother-of-two has her hands full with her son Moses, 18, and daughter Apple, 20.
Back in May, she admitted to Cultured Magazine she is getting more savvy online and is grateful her teenagers keep her in the loop.
She was spotted stepping out of a white Polestar SUV and heading inside one of her Goop boutiques
Fineman wore an elegant dark brown blazer and matching long skirt and carried a binder
The commercial hinted that she shopped at the boutique for her new office-ready look
She looked glamorous in a black coat and leather skirt with a sexy center slit teamed with heeled boots
It is unclear when the ad will premiere
Gwyneth launched the wellness and lifestyle brand back in 2008
The company started as a weekly health newsletter which she wrote while she lived in London with her family
She took the title of CEO in 2016 and promotes the brand frequently on social media
Goop's sells a wide variety products include skincare, jewelry, facial serums, brushes and body butters
The company moved its headquarters from New York to Santa Monica in 2016
It's brick-and-mortar are located in New York City, Los Angeles, Montecito, Sag Harbor, Mauna Lani and Larkspur, California
Goop has previously been under fire for mainstream fringe health practices, such as selling crystals for vaginal insertion and a a $725 pajama set
When asked how she will manage the internet when her kids go off to college she said, 'Luckily, I talk to my daughter multiple times a day, and I’m sure when Moses goes it will be the same.'
Paltrow shares Moses and Apple with ex-husband Chris Martin from Coldplay — the pair said 'I do' in 2003 before ending their marriage in 2016.
Of their relationship she told British Vogue, 'We just didn't quite fit together. But man, did we love our children.'
In 2018, Gwyneth married screenwriter Brad Falchuk after hitting it off on the set of Glee.
