Brand assets and guidelines
Logo lockup and execution
There are two core lockups of the Patreon logo and wordmark. The horizontal version (below, left) is always preferred, while the vertical lockup (below, right) should only be used when space is limited.
Don't create logo and wordmark pairings outside of our guidelines. It hinders brand recognition.
Don’t use the logo in a word or sentence. It’s too much to decode.
Don’t treat our logo as a window. It flattens the worlds we’re trying to depict.
Patreon partnerships
When pairing Patreon’s wordmark with a creator’s wordmark, optically center the two wordmarks, and make sure all elements are legible.
When pairing two icons, match optical height. The space between logos should be the full width of the P icon.
When pairing two wordmarks, match the CAP height and baseline of both logos.
Notes from legal
Patreon has trademarks and/or trade dress registered by Patreon, Inc. (and its subsidiaries) in the U.S. Patent and Trademark Office and in other countries around the world. The “Patreon” wordmarks, “Patreon” wordmark designs, and the "P" Logos and P motion logo are Patreon’s trademarks (each and together, “Patreon Marks”).
You are allowed to use the above Patreon Marks only in accordance with these Brand Guidelines. However, only Patreon may use Patreon Marks below. We appreciate your compliance and understanding. In using Patreon Marks depicted above, we ask that you:
- Use Patreon Marks fairly. You are always allowed to use the above Patreon Marks to inform people that you are a Patreon creator and/or that you have a Patreon presence.
- Always follow these Brand Guidelines when using Patreon Marks.
- Always spell Patreon Marks properly.
- Use Patreon Marks only on digital assets i.e. in a digital only capacity (for example, on your website, social media, and/or digital press kits promoting your creations and/or Patreon presence).
We do not allow the following uses:
- Incorporating Patreon Marks or a confusingly similar mark into the name of your brand, organization, event, or trademark.
- Using any trademarks, trade dress or logos that are confusingly similar to Patreon Marks.
- Altering, distorting or modifying Patreon Marks in violation of our Brand Guidelines, including adding other terms to Patreon Marks to create new words.
- Using Patreon Marks in a manner that is inconsistent with Patreon's Terms of Use or Community Guidelines.
- Using Patreon Marks in a manner that, in Patreon's sole opinion, impairs Patreon Marks, and/or is misleading, unfair, defamatory, infringing, libelous, disparaging, tarnishing, obscene, or otherwise objectionable to Patreon.
- Filing a trademark, copyright, or patent that contains Patreon Marks.
- Licensing or attempting to license Patreon Marks to others in any way.
- Using Patreon Marks on merchandise, unless we agree in writing in advance in each instance to any such use.
Patreon marks
