How drivers can earn £1200 a month with Car Quid adverts

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'Million Quid Car' driver is being paid £1 a mile for carrying adverts
Firm behind the campaign hope to have motor fully plastered in ads
Jamal Afridi earning extra cash to put towards a house deposit

Updated: 09:26 EST, 5 November 2015

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A delivery driver in London is allowing dozens of companies to pay to stick adverts on his car in a bid to save for a house deposit.

Jamal Afridi, 23, who rents in east London, has managed to cobble £6,000 towards a deposit in three years.

He uses his Ford Fiesta as a delivery driver around London, clocking up roughly 60 miles per day, sometimes more, picking up and dropping off parcels for a personal shopping app.

Advert kind: Jamal Afridi is currently driving around London in his car plastered with adverts, earning £1 for every mile

He is also set to take a job for Amazon over the busy Christmas period in the evening.

He earns around £1,200 a month after tax and expenses, such as fuel. Of this, he manages to squirrel away just £200 - and that is before his wife gives birth next month and saving is likely to become even harder.

In a bid to boost his income and attempt to get on the property ladder, he signed up for the 'Million Quid Car' campaign being run by Car Quids.

This is Money covered its launch last year. Drivers can sign up to the website and then accept adverts on the side of their car for a fixed amount of money per month.

However, during the Million Quid Car campaign, Jamal's entire car will be covered with adverts, rather than carrying just one.

Fully covered? Car Quids is hoping to get the motor fully plastered in adverts

So far, 30 brands are plastered on his car, such as Papa Johns, Travelex, Joe&Sephs and YPlan. Car Quids are auctioning off the remaining slots to try and gain as much money as possible on the car.

It is inspired by the Million Dollar Homepage – a website which caught the attention of advertisers in 2005, selling off adverts for $1 for each pixel they took up.

Brands have paid between £250-£1,000 to be on the car. Car Quids says the price will continue to go up as it get closer to covering the whole car in advertising.

It is unlikely to actually get £1million worth of adverts on the motor, but gives it a catchy campaign name.

Car Quids estimates that 300,000 people will see the car each month on the road and has a heatmap tracker - pictured below - to show its whereabouts.

Heatmap: This shows where Jamal is driving each day in the motor covered in adverts

Jamal is being paid £1 for every mile that he drives, meaning he will earn another £1,200 each month from his weekday delivery work.

CAN YOU MAKE MONEY FROM IT?

How much can I earn? Typically you can earn between £50 and £100 per month.

Can I use my car? Yes. But advertisers look for specific drivers that match your profile – IE, a car in a busy city is more likely to be appealing than one in a rural location. But it is free to sign-up to the website.

How are adverts applied to my car? Most advertising campaigns consist of vinyl stickers on the car - usually the bonnet and both sides. Car Quids arrange for you to get them fitted with one of its partner fitters.

What about insurance? Car Quids says drivers should check with their insurance provider. It says 90 per cent of the time, the insurer says it makes no difference.

He also hires it out at the weekend through easyCar Club, a website which allows owners to list their motors to be rented by those nearby. He makes money from both renting it and the £1 per mile premium.

Car Quids says billboards can cost hundreds of thousands of pounds for a few weeks, whereas this costs a fraction.

Andrew Gallagher, senior director at pizza chain Papa Johns, said: 'The way Car Quids is utilizing cars as an advertising format allows us to be a lot more creative with our marketing.

'We've tried lots of new marketing channels, and Car Quids looks like they have a winner, the cars look great and it's only a matter of time before more brands start including this in their media mix.'

Since launching last year, Car Quids says it has 7,000 drivers registered. It adds that on average, drivers earn £215 per campaign, which last three months.

House prices are up nearly 10 per cent annually in the capital, the latest data from the Land Registry showed last week, to hit £500,000 – five times the amount compared to the North East.

It would mean on a 80 per cent loan-to-value mortgage, a £100,000 deposit is needed – although figures are heavily skewed by pockets where homes trade for more than a million pounds.

SAVE MONEY ON MOTORING

One-off or multi-year

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