He loves offering a bargain! Founder of Poundland knocks £1.5million off the original asking price of £6.5m for his luxury mansion after struggling to find a buyer

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As the founder of Poundland, Steve Smith is no stranger to a bargain. 

And it would seem he even wants to offer the best deal possible on the sale of his home. 

The multi-millionaire put his 15,000 sq ft Shropshire mansion on the market for £6.5million last November but knocked £750,000 off the price in March. Yesterday he took another £750,000 off the total - bringing the total markdown to £1.5million in just 12 months. 

The entrepreneur launched Poundland with his wife, Tracey, in 1990. In an incredible rags-to-riches tale, the couple built up their brand and by 2000 the company was booming, boasting a million customers every week and an annual turnover of £200million. 

They sold the business for £50million in 2002 and the couple used some of their earnings to buy Hammer Hill, which overlooks the Severn Valley, two years later. Always ambitious, they set about doubling the original 1923 property in size.

Complete with a helicopter pad and fully-stocked pub, the 13-bedroom mansion boasts 80 windows and five grand reception rooms, including a drawing room with a sprung dance floor edged with disco lights sunk into the blameless pale oak.

With only one of their three children left at home, the Smiths want to downsize but have struggled to find a buyer for their sprawling home.

While Mr Smith had hoped to avoid more than £100,000 in commission and fees by listing the property with his own online estate agents, EstatesDirect.com, some property experts warned this may have led him to overestimating the value of his home. 

For sale: Hammer Hill House, which over looks the Severn Valley, in Shropshire, is on the market for a reduced price of £5million

Luxury living: The 15,000 sq ft property boasts an indoor swimming pool, pictured, helicopter pad and even a fully-stocked bar

Ambitious: Poundland founders Steve and Tracey Smith, pictured, have doubled the size of the original property. Right, their coat of arms

Opulent: The couple, who opened their first Poundland store in 1990, spared no expense when they renovated their dream home

Family living: Now that their three children are growing up, the Smiths are ready to downsize but are struggling to sell their mansion

Discount: Over the last 12 months, Mr Smith has cut £1.5million off the asking price for the country home. Pictured, a reception room

No expense spared: The master bedroom takes over an entire wing of the impressive home. Pictured, one of the property's 13 bedrooms

Party time: The drawing room boasts a sprung dance floor, pictured, edged with disco lights sunk into the blameless pale oak

Regal: A Rolls Royce is parked in front of the sprawling mansion, next to the electronically-controlled fountain in the sweeping driveway