Chelsea launch new 2016-17 home kit ahead of Antonio Conte's arrival this summer but fans question £90 cost of 'pyjama top' shirt

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Chelsea have unveiled the adidas shirt which will be worn as new manager Antonio Conte begins his Stamford Bridge rebuild next season.

The new design, priced at £90 even without name and number printing, will be donned by the Blues for the first time in their last game of the season against Leicester City - despite a mixed reaction from fans.

Chelsea's £200million sponsorship deal with Yokohama Tyres continues to offer the main feature across the centre of the shirt, while the detail on the front includes a pattern of the rampant lion taken from their badge leading some critics to label it as looking like a 'pyjama top'.

Diego Costa models Chelsea's new shirt which was launched by kit manufacturers adidas on Wednesday 

Chelsea will wear this adidas shirt next season as they bid to fight back up the Barclays Premier League table

Brazilian midfielder Oscar also features prominently in Chelsea's photoshoot for the new kit

Oscar, Costa and Gary Cahill were chosen as the key poster boys for the new adidas shirt campaign

The new shirt features a pattern of the rampant lion taken from their badge displayed across the front

The shirt will cost buying supporters £90 as they prepare for their first season under new boss Antonio Conte

Eden Hazard and Ruben Loftus-Cheek modelled the new home shirt at their Cobham training base on Tuesday

The replica edition of the shirt will cost £55, with child-sized versions available for £45.

adidas say their new v-neck offering: 'Presents the proud traditions of the club's heritage as well as a determined mission to strive to be the best.'

The sports clothing manufacturer's famous three-stripe design moves from the shoulders of the shirt to be placed under the arm – a move set to be followed by plenty of the world's top clubs in their unveilings this summer.

The famous brand's design efforts have not pleased everyone though, with plenty of fans criticising the cost of the shirt as well as its look.

Twitter user Himansh Singla‏ said: 'What the hell is that Chelsea new kit design? Looks like a night pyjama!!' @MHLChelsea wrote: 'I don't know what's more of a rip off. £90 for the shirt or £5 for the new premier league badge.'

Next season is the first season in which the Premier League will move on from its own lion logo to one of a lion's head, instead. 

Another unimpressed critic, ‏@ItsVickerzLLHTW added: '£101 for the new Chelsea shirt if you want a name and number on the back... And their owner is a billionaire. Disgusting.' 

At Chelsea's Cobham training base on Wednesday, following a day off after their 2-2 draw with Tottenham on Monday night, Eden Hazard and Ruben Loftus-Cheek were chosen to model the kit for a big reveal on Facebook.

'Blue is the colour,' Hazard said. 'It's good, it's new, I hope we can win some games with this shirt. Not too tight, it's good.'

Loftus-Cheek added: 'I like the little lions over the shirt and also the stripes on the inside rather than the outside of the arms.

The new goalkeeper kit takes a striking yellow colour and will be worn by stopper Thibaut Courtois

Hazard and Loftus-Cheek both commented on the design during a Q&A on Chelsea's Facebook page

'We'll look to come back in pre-season and come back and go again and hopefully we can win a lot of games in this shirt.'

Chelsea's first-team squad might be showing off the new design when they give Leicester a guard of honour at Stamford Bridge on the final day of the season next week, but it will actually be worn by the ladies team first.

Chelsea Ladies will be kitted out in the new gear when they face Arsenal in the FA Women's Cup final at Wembley Stadium on Saturday, May 14.

The faded rampant lion detail displayed across the shirt were picked as a highlight by Hazard on Wednesday

Captain John Terry and his team-mates played in the old design for the second-last time against Tottenham