Arsenal announce first ever sleeve sponsorship deal with Visit Rwanda as they agree on three-year partnership

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It has been a big couple of days for Arsenal, not just in terms of the managerial appointment of Unai Emery.

The Gunners also announced on Wednesday a three-year deal with their first official sleeve sponsor, Visit Rwanda.

The partnership came about as part of Rwanda's drive to to become a leading global tourist destination, which has one of the fastest growing economies in Africa. 

Arsenal have announced a three-year sleeve sponsorship deal with Visit Rwanda

Visit Rwanda will feature on the left sleeve of all Arsenal's teams next season, with the new PUMA kit having been officially unveiled on Tuesday.

The big-money deal will also see Visit Rwanda become the North London club's official Tourism Partner.

Speaking immediately after the announcement was made, Arsenal's chief commercial officer, Vinai Venkatesham said: 'This is an exciting partnership which will see us support Rwanda's ambition to build their tourism industry. 

Aaron Ramsey poses in Arsenal's new home kit, which was officially unveiled on Tuesday

'The country has been transformed in recent years and Arsenal's huge following will bring Rwanda into people's minds in a new and dynamic way.'

Stars from both Arsenal's men's and women's teams will visit Rwanda in the future.

And club coaches will run coaching camps in Rwanda to support the development of the game for both boys and girls in the country. 

Visit Rwanda will gain attract global exposure through advertising on the matchday LED boards at the Emirates from next season onwards.  

It has been a big few days for Arsenal, with them appointing Unai Emery as manager as well