'Please tell me it's a mistake': People are outraged to discover one London shop sells Freddo chocolate for 99p

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A Freddo, the small frog shaped chocolate bar, is fondly remembered as retailing at 10p from it's launch and throughout the noughties.

But the price of a Freddo has become controversial over the years, with major supermarkets now retailing them at two and a half times the 1994 launch price of 10p.

But one shop in London is now selling the chocolate treat for a shocking 99p.

Kingdom of Sweets is selling an Australian version of the sweets for 99p - almost 10 times the classic 10p price for Freddos

Kingdom of Sweets, on Oxford Street, which specialises in selling foreign and imported sweets is now selling the chocolate for nearly a pound.   

The sweets - which are normally sold just in Australia - are peppermint favoured.

Kingdom of Sweets also sells strawberry-flavoured Freddos for 99p which are also imported from Australia.

The Freddos cost one Australian dollar (58p) at Woolworths, a leading supermarket chain in Australia. 

Social media users reacted angrily to a picture of the Freddos that were shared on Twitter.

 One user said 'A mistake? Please tell me it's a mistake.'

Another added: 'The economy is officially f**ked', while some savvy users realised they were foreign imports. 

Twitter users were shocked to discover the price of the sweets - some saying 'it must be a mistake'

People on Twitter were shocked to discover Freddos retailing for nearly a pound

Last year, discount website VoucherCloud released a 'Freddo Price Index'. 

They predicted that the cost of Freddos will reach 53p by 2030, although if they stayed inline with inflation they would only be 20p.

It was predicted that as of May 2017 the price of Freddos would hit 30p - however, Tesco, Sainsburys and Asda all retail the amphibian treat at 25p.

Vouchercloud last year released a Freddo price index -  that predicted the chocolates would hit 38p by 2030

Kingdom of Sweets told the MailOnline:  

'We are Europe’s largest sweet shop and we pride ourselves on being able to offer a huge selection of weird and wonderful and exciting sweets from around the globe. 

'Our customers shop with us because, amongst many reasons, they enjoy trying unusual flavours of classics such as Red Velvet Oreo’s or rare limited editions of favourites such as Unicorn Fruit Loops. 

'Ensuring these items are on our shelves requires a huge amount of time dedicated to sourcing and shipping.  

'This is a Peppermint Freddo imported from Australia and those are unavailable domestically. This is sold alongside other rare imported versions including Strawberry Freddo, White Chocolate Freddo, and Popping Candy Freddo.'