What deli-ghtful support! Charlie Sims and Ferne McCann sport matching T-Shirts as he launches new eatery... while his sister Chloe Sims flashes pins in blue lace


It seem as though every cast member from The Only Way Is Essex now has a business venture of some kind in their famous county.

However that didn't stop Charlie Sims' costars from supporting him at the launch of his new Brentwood delicatessen on Saturday.

The reality star posed outside with girlfriend Ferne McCann in matching 'Sake' T-Shirts, before he headed inside to serve up some grub to his sister Chloe as well as best friend Mario Falcone.

Big day: Charlie Sims and his girlfriend Ferne McCann sported matching T-Shirts for the opening of his new Brentwood delicatessen

Big day: Charlie Sims and his girlfriend Ferne McCann sported matching T-Shirts for the opening of his new Brentwood delicatessen

They're not kiss-tory: After a turbulent few weeks, the pair are back on track

They're not kiss-tory: After a turbulent few weeks, the pair are back on track

Family matters: The reality TV star's sister Chloe was on course on hand to offer her support
Daring: Chloe undoubtedly turned heads in her thigh-skimming number

Family matters: The reality TV star's sister Chloe was of course on hand to offer her support while flashing her pins in a thigh-skimming look

Fans saw the couple reconcile in Tuesday's The Only Way Is Marbs, and they looked happier than ever as they joked with each other on the day.

Charlie teamed his top with black skinny jeans, while Ferne looked stunning in a flared white skirt, complete with sheer detailing on the hem.

Wearing her hair up in an elegant up 'do, the brunette beauty undoubtedly turned heads after finishing off her ensemble with matching strappy sandals.

Feeling proud: Charlie tweeted earlier in the day: 'I'm down at @charlies_deli today come down and see me! We are open until 5pm tonight'

Feeling proud: Charlie tweeted earlier in the day: 'I'm down at @charlies_deli today come down and see me! We are open until 5pm tonight'

  
Peace man! The 23-year-old looked to be in high spirits as she welcomed people to the venue
Peace man! The 23-year-old looked to be in high spirits as she welcomed people to the venue

Peace man! The 23-year-old looked to be in high spirits as she welcomed people to the venue 

Looking all-white: The pretty lady posed for the cameras as she rearranged floral displays outside

Looking all-white: The pretty lady posed for the cameras as she rearranged floral displays outside

Keeping close: Chloe was joined by boyfriend and costar Elliot Wright, who wore a tweed gilet and jeans

Keeping close: Chloe was joined by boyfriend and costar Elliot Wright, who wore a tweed gilet and jeans

Sisterly support: Chloe is always the first to champion her beloved little brother Charlie
Sisterly support: Chloe is always the first to champion her beloved little brother Charlie

Sisterly support: Chloe is always the first to champion her beloved little brother Charlie

Thumbs up: Charlie, Chloe and Elliot all posed outside the eatery, which officially opened on Saturday

Thumbs up: Charlie, Chloe and Elliot all posed outside the eatery, which officially opened on Saturday

Dream boy: Elliott appears to have unlocked the key to Chloe's heart
Dream boy: Elliott appears to have unlocked the key to Chloe's heart

Dream boy: Elliott appears to have unlocked the key to Chloe's heart

Meanwhile Chloe arrived with new boyfriend Elliott Wright in a thigh-skimming blue lace dress, which showed off her slim legs perfectly.

She teamed the cute shift, which featured a preppy white collar, with black platforms and a side ponytail.

The surprise addition to the party was Mario, who was temporarily suspended from the ITV2 show last month following the emergence of video footage of someone, believed to look like him, snorting 'cocaine' while out partying with pals.

Look whose back: Charlie's best friend Mario Falcone was also in attendance for the launch

Look whose back: Charlie's best friend Mario Falcone was also in attendance for the launch

Loved-up: Charlie kept his arm around Ferne, while they both posed in a Sake motif T-Shirt complete with fork print picture

Loved-up: Charlie kept his arm around Ferne, while they both posed in a Sake motif T-Shirt complete with fork print picture

Big business: No doubt Charlie is excited to get his new venture up and running finally

Big business: No doubt Charlie is excited to get his new venture up and running finally

Two soups? Charlie got involved in the service while sporting blue gloves

Two soups? Charlie got involved in the service while sporting blue gloves

Helping hand: Ferne even got behind the till as she supported her man

Helping hand: Ferne even got behind the till as she supported her man

Hip hip hooray: Sims placed a tender hand upon Ferne's side as they kept busy behind the counter

Hip hip hooray: Sims placed a tender hand upon Ferne's side as they kept busy behind the counter

Causing a stir: Crowds gathered outside the new shop in an attempt at catching a glimpse of the reality stars

Causing a stir: Crowds gathered outside the new shop in an attempt at catching a glimpse of the reality stars

A spokesperson for the show told MailOnline at the time: ‘Mario will not be taking part in filming in Marbella while this matter is looked into.’

The star, who looked smart in a tight-fitting striped shirt and jeans, tweeted: 'Just had a lovely espresso @charlies_deli opening! Well done @charlessims_ I am proud of you! X'.

A crowd soon gathered out the smart-looking store, no doubt in the hope that they might catch a glimpse of one of the stars.

Happy customer: Charlie was seen chatting to Mario in the window while the latter supped on a coffee
Happy customer: Charlie was seen chatting to Mario in the window while the latter supped on a coffee

Happy customer: Charlie was seen chatting to Mario in the window while the latter supped on a coffee

Time for a cuppa: Ferne caught up with Jasmin Walia inside the venue

Time for a cuppa: Ferne caught up with Jasmin Walia inside the venue

Arm-in-arm: Chloe teamed her pretty lace dress, complete with collar, with platform black and white heels

Arm-in-arm: Chloe teamed her pretty lace dress, complete with collar, with platform black and white heels

Summer ready: Jessie teamed her bottoms with a fringed pink top while Mario opted for a striped shirt and jeans

Summer ready: Jessie teamed her bottoms with a fringed pink top while Mario opted for a striped shirt and jeans

Flower lady: Jess showed off her slim pins in her summery trousers
Flower lady: Jess showed off her slim pins in her summery trousers

Flower lady: Jess showed off her slim pins in her summery trousers

Charlie's cousin Joey Essex was seen arriving later in an ugly yellow hat, which he wore with a designer necklace and denim shorts.

The 23-year-old, who was spotted cradling a kitten as he walked to the shop, tweeted: 'Got to say... I'm so proud of my cousin @charlessims_ .... Love you kuz... New local food is now @charlies_deli #Reem'.

Meanwhile pregnant star Billie Faiers, who is due any day now, looked pretty in a peach team dress and tan wedges.

Making a statement: Joey Essex turned up later in a strange yellow hat and round sunglasses

Making a statement: Joey Essex turned up later in a strange yellow hat and round sunglasses

It's all about the wedge! Gemma and Jessica arrived with pregnant costar Billie Faiers, who is due any day now

It's all about the wedge! Gemma and Jessica arrived with pregnant costar Billie Faiers, who is due any day now

Blooming lovely! The boutique owner's bump was impossible to miss in her peach dress, complete with gold detailing at the top
Blooming lovely! The boutique owner's bump was impossible to miss in her peach dress, complete with gold detailing at the top

Blooming lovely! The boutique owner's bump was impossible to miss in her peach dress, complete with gold detailing at the top

Stunning: Faiers didn't let her sartorial standards slip despite being heavily pregnant

Stunning: Faiers didn't let her sartorial standards slip despite being heavily pregnant

Whose your friend? At point he was spotted holding a kitten as he walked towards the store

Whose your friend? At point he was spotted holding a kitten as he walked towards the store

Getting dressed: Joey was seen changing his T-Shirt as he stood beside his car
Odd: Before cradling the cute cat in his arms

Getting dressed: Joey was seen changing his T-Shirt as he stood beside his car before cradling the cat in his arms

Mixing it up: Joey teamed his bright headgear with denim shorts and vibrant red trainers

Mixing it up: Joey teamed his bright headgear with denim shorts and vibrant red trainers

Tom Pearce also made an appearance and wore bright red Nike trainers just like Joey's, no doubt sparking a new fashion trend in Essex among men.

The star was also channelling his friend's short shorts and opted for a light denim design which had a turn-up detail.

But making sure he didn't get too cold as the evening drew near, he threw on a purple sweater over the top.

Pecs appeal: Tom Pearce also showed up to offer his support

Pecs appeal: Tom Pearce also showed up to offer his support

Copy cat: The reality star was wearing short shorts and bright red Nike trainers just like the ones favoured by his friend Joey Essex
Copy cat: The reality star was wearing short shorts and bright red Nike trainers just like the ones favoured by his friend Joey Essex

Copy cat: The reality star was wearing short shorts and bright red Nike trainers just like the ones favoured by his friend Joey Essex 

Can't decide: Jasmin alternated between shades on and shades off
Can't decide: Jasmin alternated between shades on and shades off

Can't decide: Jasmin alternated between shades on and shades off