A Spanish reality star dropped to his knees in horror after watching his girlfriend romp with another man in graphic detail.
Screaming in rage, the contestant on La Isla de las Tentaciones - Temptation Island - frantically ran across a beach in a shocking clip.
The Spanish show sees couples test their relationships in the Dominican Republic, separated in villas and given the chance to cheat on their partners.
A dramatic video from the eighth series of the reality TV show has recently gone viral on social media.
It shows José Carlos Montoya stand helplessly in front of a screen while he watches his girlfriend, Anita Williams, be intimate with another contestant on the show.
He buckles to his knees, shouting at the screen as the video continues to play.
The scenes prompted him to run across the shoreline and towards the villa while a presenter chaotically shouts after him.
A dramatic video from the eighth series of La Isla de las Tentaciones has recently gone viral on social media
It shows José Carlos Montoya stand helplessly in front of a screen while he watches his girlfriend, Anita Williams, be intimate with another contestant on the show
The scenes prompted him to run across the shoreline and towards the villa while a presenter chaotically shouts after him
She exclaims: 'Por favor Montoya, por favor!' which in English means: 'Please Montoya, please!'
In a follow clip, we see the woman in question screaming at her scorned lover while other contestants struggle to separate them.
Later she charges to the beach, embracing him and begging for forgiveness while the exasperated host urges her to return to the villas.
The footage was posted on X recently and has gone viral, accumulating 93.7million views so far and thousands of likes and reposts.
Since then, the line 'Montoya por favor' has been used repeatedly on social media with hoards of people posting the quote.
Some companies have got involved too and have used the line in their own posts.
Netflix uploaded a clip of Edward from Twilight running through a forest with Bella captioned: 'MONTOYA POR FAVOR.'
The post received 120,000 likes and 15,000 reposts alongside hundreds of comments.
While Atletico Madrid shared a video of a football game also captioned with 'MONTOYA POR FAVOR'.
Universal Pictures Spain also posted a video on TikTok of the film Dog Man and said, 'Por favor, MONTOYA'.
The footage was posted by someone on X recently and has gone viral, accumulating 93.7million views so far and thousands of likes and reposts
Some companies have joined in with the trend and quoted the line 'Por favor Montoya'
Football club Everton even joined in with the trend and uploaded a video of a football game to TikTok with the caption 'MONTOYA POR FAVOR #montoya #laisladelastentaciones #trend #fyp.'
It comes after Love Island: All Stars' viewers were left fuming on Thursday night as the episode ended on a huge cliffhanger.
The stars took part in the classic Snog, Marry, Pie challenge on the instalment - with Samie's choice looking set to make waves in Friday's show.
Samie has been keen to get to know Luca after coming in as a bombshell despite his strong connection with Grace.
The public chose to couple them up this week leaving Grace in tears - especially since Luca chose to kiss Samie in a spin the bottle game.
Thursday night's episode ended just as Samie walked up to the boys to pick who to kiss, marry or pie and it appeared right at the last minute she was heading to smooch Luca.
Frustrated viewers will have to wait for Friday's show to see who she does actually pick.
