Taking a break from blondes? Hugh Hefner crowns Fifties-style pin-up model Claire Sinclair Playmate Of The Year
He's known for his taste in surgically-enhanced, busty blondes.
But Hugh Hefner opted for a change in taste last night as he crowned a Fifties-style pin-up model as his 2010 Playboy Playmate of The Year.
Hefner named 19-year-old Claire Sinclair at the event at the Palms Casino in Las Vegas.
Nice view: Hugh Hefner poses with the 2010 Playboy Playmate of The Year, Claire Sinclair, at the Palms in Las Vegas
Pin-up: Claire takes her inspiration from Fifties-style models
Brunette Claire wore a pink and purple fringed gown with a deeply-plunging neckline that put her assets on display at the party in her honour, where as well as hey plaque she was given $100,0000 and a Harley Davidson motorbike.
The Los Angeles native began modelling for 'sensual' paintings at 18 and appeared in the October 2010 issue of Playboy.
But with the title of Playmate Of The Year under her belt, the model, born Clarissa Irene Riccio, is looking to raise her profile.
Busty: The 19-year-old chose a burlesque-style dress for the occasion
Still got it: Claire puckers up for Hef as he crowns her with the title and awards her the $100,000 prize
Claire is set to star in a new E! channel series, The Bunny House, a follow-up to the highly-successful Girls Next Door, which followed the lives of Hugh Hefner's girlfriends.
The pretty brunette showed her appreciation for the plaudit by puckering up to Hefner at the podium.
But the media mogul's fiancée Crystal Harris is hardly the jealous type, having shared the 85-year-old with two other women early in their relationship.
The couple are set to tie the knot at the Playboy Mansion on June 18 in front of 300 guests.
Not the jealous type: Hefner's fiancée Crystal Harris didn't mind the attention
The 24-year-old model, who will become Hefner's third wife, is planning on wearing a Ramona Keveca design.
'This will be the most romantic wedding ever,' Crystal promised last month.
Playboy spokeswoman Kellie Olisky added: 'No expense is being spared for the wedding.
'It isn't even a compromise, because Hef wants Crystal to have the wedding of her dreams
Cool rider: The Playmate poses next to her prize, a Harley Davidson
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