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Good Morning Britain issued an urgent warning during Thursday's show after a series of fans fell victim to a worrying new scam.
Hosts Richard Madeley and Charlotte Hawkins welcomed Irish singer and TV host Daniel O'Donnell to the studio, who explained that fraudsters are impersonating him and promoting fake offers.
These 'convincing' scams falsely claim to offer exclusive Christmas packages and meet-and-greet opportunities, leaving his and other celebs' followers short of pocket.
He explained: 'I stress so often, I make videos saying I will not contact you, I will never ask you for money, I don't charge for meet and greets because I meet people after every show. I don't charge to send somebody a video.
'So there's no reason that any time other than getting a ticket to come and see a concert, there's no other time when you have to pay any money. Certainly not directly to me.'
The star clarified: 'And I put up videos saying do not engage with people on Facebook. They're so convincing, they seem to be able to just use the right words.'
Good Morning Britain issued an urgent warning during Thursday's show after a series of fans fell victim to a worrying new scam
Hosts Richard Madeley and Charlotte Hawkins welcomed Irish singer and TV host Daniel O'Donnell to the studio, who explained that fraudsters are impersonating him
But, following the segment, some disgruntled fans took to social media to complain that when they report scams online 'nothing gets done'.
They wrote on X: 'Reporting to Facebook does nothing friends and family have had their Facebook cloned and hacked . Facebook will not sort anything out . I have reported sex adverts only just to get more later . It's a joke and fb should be again be investigated.'
'Not just Facebook. Instagram, X, all platforms. Reporting does nothing.'
'Scammers are impersonating people on Facebook all the time. Problem is when you report it Facebook do absolutely nothing.'
'With the way AI is moving now you can literally do anything!'
It comes as Britons are having to be more alert than ever this Christmas as criminals target them with a series of scams from fake fashion sites to Cadbury 'free gift' cons.
Consumers have also been warned about knock-off beauty advent calendars, dodgy phone calls from 'bank fraud departments' and phishing emails.
Action Fraud has now highlighted 12 main types of fraud which resulted in victims losing a combined total of £224million during the 2023 festive period.
Last month, Love Island's Amy Hart appeared on GMB and revealed she fell victim to a nightmare phone scamming hoax which wiped £5,000 from her bank account in just minutes.
These 'convincing' scams falsely claim to offer exclusive Christmas packages and meet-and-greet opportunities, leaving his and other celebs' followers short of pocket
He explained: 'I stress so often, I make videos saying I will not contact you, I will never ask you for money, I don't charge for meet and greets because I meet people after every show'
But, following the segment, some disgruntled fans took to social media to complain that when they report scams online 'nothing gets done'
Last month, Love Island's Amy Hart appeared on GMB and revealed she fell victim to a nightmare phone scamming hoax which wiped £5,000 from her bank account in just minutes
She explained that she was sitting in the garden when she received a phone call she chose not to answer and instead googled it to see who it was
She explained that she was sitting in the garden when she received a phone call she chose not to answer and instead googled it to see who it was.
After it came up as her bank's fraud line and they called her back a second time, she assumed it was safe to answer.
The reality star explained: 'They must time it because it was literally within the time I went onto the search engine and typed it in, they phoned me back.
'I answered it but it was actually number spoofing so a scammer had managed to spoof the number so it is the right number but it's a different line.'
She continued: 'They knew lots of details about me and that's the thing with scammers they always pose as very reputable companies. They said there had been fraudulent activity on my account.
'I went onto my internet banking and checked and said there's not anything on there and they said no it's because we've stopped it.'
They used 'pressure tactics' and prompted her to type a text message reading 'YES' by reading out her recent transactions, one of which she had actually made.
Amy explained that her husband Sam Rason decided to call up the bank to see if they were in fact on the phone to Amy, to which they confirmed they were not.
The former Islander checked her bank account only to realise she had lost £5,000 within minutes.
Although she got her money back in the end, Amy is now warning others about the tactics scammers are using.
