Woman, 34, reveals incredible Snapchat earnings as app expands monetization amid potential TikTok ban
- Julieanna Goddard is making upwards of $10,000 a month on Snapchat
- Is TikTok getting banned? The looming shutdown explained
- READ MORE: TikTok ban inches closer as social media giant loses appeal
Snapchat is expanding its creator monetization program in a bid to win over influencers amid the looming TikTok ban.
This week, influencer Julieanna Goddard - better known as YesJulz to her fans and followers - posted her impressive Snapchat earnings to social media in response to somebody who questioned whether the app was still relevant in 2024.
The 34-year-old showed that she was earning thousands of dollars each month just by posting her daily life.
Her biggest month was December of last year, which saw her take home $15,553, while her worst month was July, with just $2,075.
'I don't even use it every day. I gotta start using it more to be honest,' she wrote on X, formerly known as Twitter.
Goddard's followers were shocked by her earnings, with one writing, 'Wait, what? Snapchat is paying people??? Does it pay well? Like video content? I'm so confused.'
She responded, 'Yes you get paid based on views. They run ads on your stories if you are in creator program.'
When asked why her earnings fluctuate so dramatically month to month, the Miami-based Snapchat star explained that it was all down to how often she posts.
Influencer Julieanna Goddard - better known as YesJulz to her fans and followers - posted her impressive Snapchat earnings to social media this week
The 34-year-old showed that she was earning thousands of dollars each month just by posting her daily life
Her biggest month was December of last year, which saw her take home $15,553, while her worst month was July, with just $2,075
'I’m moody. Sometimes I go weeks without posting,' she explained.
'I post 10 to 15 days out of the month. When I'm active, I'm very active, otherwise I'm offline all together.'
While most of Goddard's followers were enthusiastic about Snapchat's potential, some were skeptical about whether or not the app could bring in money for everyday people.
'You are an influencer with a high following count. You don’t count,' one wrote.
Another commented, 'This really ain't happening for 99 per cent of people because we're not celebs or models'.
In addition to Goddard, Snapchat's biggest influencers include OnlyFans model Sophie Rain, reality stars Heidi Montag and Khloe Kardashian, YouTuber Katie Feeney, comedian Brittany Furlan, and social media star David Dobrik.
After finding fame on Snapchat, Goddard is now making the jump to reality TV in Netflix's new series W.A.G.s To Riches.
The rules to become a monetized creator on Snapchat are currently quite strict.
OnlyFans model Sophie Rain is currently one of the most active and popular posters on Snapchat
Reality star Heidi Montag has also become a big name on Snapchat over the years
Users must have at least 50,000 followers on their public profile, and must post at least 25 times to their Saved Stories or Spotlight.
They also need to achieve one of the following in 28 days: 10 million Snap views, one million Spotlight views, or 12,000 hours of view time.
Spotlight is Snapchat's answer to TikTok, with Spotlight having a very similar feel to TikTok's main feed.
According to Snapchat, total viewing time on the app is up 25 per cent year-over-year, and the app now reaches 500 million active monthly users.
Their new monetization efforts will be officially rolled out on February 1.
TikTok needs to move quickly to avoid being banned in the U.S. in mid January if action is not taken.
Earlier this year, Congress passed a law banning TikTok unless its Chinese parent company ByteDance sells its stakes by January 19, 2025.
Lawmakers passed the bill amid concerns that the wildly popular social media app is a national security concern with the collection of Americans' data.
But some 170 million Americans use the video app.
