Cher Lloyd claims her record label asked her to 'seduce' Justin Bieber to launch her career

By LILY JOBSON FOR MAILONLINE

Published: | Updated:

Cher Lloyd has claimed her record label previously asked her to 'seduce' Justin Bieber in order to launch her career.

The singer, 31, first rose to fame as a contestant on the ITV show in 2010 and released her debut album Sticks & Stones the following year.

But in an attempt to promote the record, Cher claimed she was asked to 'hit some of the clubs and find out where Bieber is' and leech off his fame.

Speaking on Paul Brunson's We Need To Talk podcast, Cher admitted: 'I walked in [to my record label] and said "Look, I really need some cash to try and push this record". Basically [got] told no.'

Instead, Cher was told she 'needed to hit some of the clubs and find out where Bieber is and I should go try and get with him'.

She added: 'Now this is going back years ago. I was a teenager but I was very much with my husband at that same time. He was even stood in that office while I was told they weren't going to spend any money on the album.

Cher Lloyd, 31, has claimed her record label previously asked her to 'seduce' Justin Bieber in order to launch her career

Cher Lloyd, 31, has claimed her record label previously asked her to 'seduce' Justin Bieber in order to launch her career

But in an attempt to promote her album, Cher was asked to 'hit some of the clubs and find out where Bieber is' in an attempt to leech off his fame (Justin pictured in 2021)

But in an attempt to promote her album, Cher was asked to 'hit some of the clubs and find out where Bieber is' in an attempt to leech off his fame (Justin pictured in 2021)

'That I was to go hook up with someone mega famous and basically leech off the back of someone else’s fame.

'Was I not good enough to invest in that you would rather use me in that way? They didn't care.

'In fact, I remember me and Craig, we were about to get married and I was told by people on my team "Do not let the label know because they will do anything to stop this marriage".'

Cher also revealed that she battled postnatal depression after giving birth to her second daughter Eliza in 2023.

The singer revealed that she would see visions of 'cars driving into her baby' while walking down the street and was 'unable to sleep or eat', as she opened about her struggles for the first time. 

Cher admitted that her battle with postnatal depression 'shook her to her core,' and has left her considering the prospect of never having anymore children.

She said: 'After I had my youngest daughter Eliza, I'd heard about postnatal depression, before but I didn't understand what it meant for someone to go through it.

The singer, 31, first rose to fame as a contestant on the ITV show in 2010 and released her debut album Sticks & Stones the following year

The singer, 31, first rose to fame as a contestant on the ITV show in 2010 and released her debut album Sticks & Stones the following year

Cher admitted: 'I walked in [to my record label] and said "Look, I really need some cash to try and push this record". Basically [got] told no. Instead, Cher was told she 'needed to hit some of the clubs and find out where Bieber is and I should go try and get with him'

Cher admitted: 'I walked in [to my record label] and said "Look, I really need some cash to try and push this record". Basically [got] told no. Instead, Cher was told she 'needed to hit some of the clubs and find out where Bieber is and I should go try and get with him'

Cher also revealed that she battled postnatal depression after giving birth to her second daughter Eliza in 2023

Cher also revealed that she battled postnatal depression after giving birth to her second daughter Eliza in 2023

The singer revealed that she would see visions of 'cars driving into her baby' while walking down the street and was 'unable to sleep or eat'

The singer revealed that she would see visions of 'cars driving into her baby' while walking down the street and was 'unable to sleep or eat'

Cher, who also shares daughter Delilah-Rae with her husband Craig Monk, added that it 'took her a very long time' to pluck up the carriage to get help from her GP

Cher, who also shares daughter Delilah-Rae with her husband Craig Monk, added that it 'took her a very long time' to pluck up the carriage to get help from her GP

'So what I started experiencing was real loneliness, but also I doubted myself in everyhting that I was oding and I had this overwhelming fear that something was going to happen to my baby, and it started to affect my mental health severely. 

'I had the shakes all the time, I felt sick all the time, I couldn't sleep, I couldnt eat, it was the worst time of my life when it was supposed to be the happiest.

'I can't believe I made it through that time, it was awful. I even had situations where I would be walking down the street with my baby and I had visions of cars driving into her, they came out of nowhere.

'Postnatal depression shook me to my core and it's made me feel like I can't imagine having anymore children, I can't go through that again.'

Cher went onto share that it 'took her a very long time' to pluck up the carriage to get help from her GP, and now she's in a 'much better mental state.' 

'It made me feel like I dnd't want to leave the house, I didn't know who I was anymore,' she added.

'I completely lost myself, and that's why when you asked me what I was proud of, I say being a mother, because even though that was the hardest time of my life, my children were always safe, I protected them and they always came first even though my mental health took the biggest blow ever, and I think the only way out of it was one time I needed time I put too much pressure on myself after I had my baby, the pressure to bounce back which I think is ridiculous. Women do not need to bounce back after pregnancy.'

Cher married her boyfriend of less than two years, Craig Monk, in 2013, and they are also parents to daughter Delilah-Rae, six.