Eric Trump's wife Lara teases patriotic 'activewear that makes you unstoppable' to mixed reviews
- Donald Trump's daughter-in-law is launching a patriotic activewear brand
- The LT Brand by Lara Trump Collection showcases American flag crop tops
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Eric Trump's wife Lara Trump is teasing the launch of her USA-themed activewear brand, the Lara Trump Collection, which is being released online Thursday.
Lara, 42, told her two million Instagram followers that something fiery is on the way, using the flame emoji and asking her fans to 'stay tuned.'
The mom of two promised the collection was American made, which her supporters applauded - although some people on X (formerly Twitter) questioned.
Lara urged fans to follow the Lara Trump Collection account, which has a little over 6,000 followers waiting for the official launch.
On the website, Lara shows off a navy cropped USA muscle tee with an American flag while wearing full glam, diamond rings, and a gold Cartier Love bracelet.
Eric Trump 's wife Lara Trump is teasing the launch of her activewear brand, the Lara Trump Collection, which is being released online Thursday
Lara, 42, told her two million Instagram followers that something fiery is on the way, using the flame emoji and asking her fans to 'stay tuned'
Lara urged fans to follow the Lara Trump Collection account, which has a little over 6,000 followers waiting for the official launch
'The LT Brand by Lara Trump Collection isn’t just activewear—it’s a celebration of strength, resilience, and patriotism,' the Republican National Committee co-chair wrote on Instagram.
'Designed for women from all walks of life, it’s made for the achievers, the go-getters, and those striving to be their best every single day,' the description continued.
'As a triathlete, former track runner, wife, mother, and entrepreneur, I wanted to create something that reflects my passions, beliefs, and lifestyle,' Donald Trump's daughter-in-law explained about the patriotic brand.
'LT Brand combines style, comfort, and performance, all while supporting American workers and factories. Every piece is handcrafted in the USA because I believe in bringing jobs back home and making a difference where it matters most.'
'I can’t wait to share this journey with you and inspire you to feel strong, look great, and embrace the best version of YOU,' Lara continued.
'Love it! Made in America! Also, the logo is simple and classy. I look forward to wearing some of the pieces,' one follower applauded.
However, not everyone agreed, with some people on X (formerly Twitter) comparing the logo to the Tory Burch one and another person saying it looks 'satanic.'
On the same platform, people questioned if she 'bought Tomi Lahren's unsold collection of activewear,' which was said to be made in America but was actually made in China.
'The LT Brand by Lara Trump Collection isn’t just activewear—it’s a celebration of strength, resilience, and patriotism,' the Republican National Committee co-chair wrote on Instagram
'As a triathlete, former track runner, wife, mother, and entrepreneur, I wanted to create something that reflects my passions, beliefs, and lifestyle,' Trump's daughter-in-law explained
'Her shop opens in one day. The suggestion is that her stuff is made in America. Doubtful,' one critic tweeted
While many of her followers were incredibly supportive, some people on X had their doubts.
'Her shop opens in one day. The suggestion is that her stuff is made in America. Doubtful,' one liberal critic tweeted.
'They know eventually the gig will be up. Milking every single dime they can,' one message read.
'This is extremely cringe and they do this because they know their base are sycophants who will buy anything Trump branded,' another person criticized.
'Is it about the product or her being able to be the model for the product?' one X user asked.
Lara appears to be following in her sister-in-law Ivanka Trump's footsteps with her fashion aspirations, although Ivanka's brand shut down in July 2018.
The former television producer often shares her fitness routine on social media, hitting the gym in tank tops and tie-dyed leggings.
Lara also been busy with her political involvement, and her name has been floated to replace Florida Republican Senator Marco Rubio in the Senate after he was nominated for Secretary of State.
