Kendall Jenner's 818 Tequila launches limited-edition merchandise to help support 'sustainability efforts' and 'rural Mexican communities'

By SONIA HORON FOR DAILYMAIL.COM

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Kendall Jenner's 818 Tequila dropped a limited edition merchandise collection to help support 'sustainability efforts' and 'rural Mexican communities' where her tequila is made.

'Instead of a traditional merch drop, 818 Tequila is continuing their mission of giving back to the planet,' a rep for the brand told Daily Mail.

Purchases of the merch are supposed to 'support 818 Tequila's sustainability efforts and ongoing partnership with S.A.C.R.E.D., a US-based nonprofit that supports rural Mexican communities where heirloom agave spirits are made.' 

Tequila Queen: Kendall Jenner’s 818 Tequila dropped a limited edition merch collection to help support 'sustainability efforts' and 'rural Mexican communities' where her tequila is made

Tequila Queen: Kendall Jenner's 818 Tequila dropped a limited edition merch collection to help support 'sustainability efforts' and 'rural Mexican communities' where her tequila is made

The limited-edition collection includes 818 Tequila t-shirts, hats and socks along with seasonal items including a puffy jacket, beanie, crewneck sweatshirt and sweatpants. 

The 25-year-old model has previously faced backlash amid claims of cultural appropriation.

She disputed the narrative on The Tonight Show Starring Jimmy Fallon where she stated that she was actually giving back to the people in the area where 818 is made.

Good cause: Purchases of the merch are supposed to 'support 818 Tequila’s sustainability efforts and ongoing partnership with S.A.C.R.E.D., a US-based nonprofit that supports rural Mexican communities where heirloom agave spirits are made'

Good cause: Purchases of the merch are supposed to 'support 818 Tequila's sustainability efforts and ongoing partnership with S.A.C.R.E.D., a US-based nonprofit that supports rural Mexican communities where heirloom agave spirits are made' 

Merch drop: The limited-edition collection includes 818 Tequila t-shirts, hats and socks along with seasonal items including a puffy jacket, beanie, crewneck sweatshirt and sweatpants

Merch drop: The limited-edition collection includes 818 Tequila t-shirts, hats and socks along with seasonal items including a puffy jacket, beanie, crewneck sweatshirt and sweatpants

Limited items: 'Instead of a traditional merch drop, 818 Tequila is continuing their mission of giving back to the planet,' a rep for the brand told Daily Mail

Limited items: 'Instead of a traditional merch drop, 818 Tequila is continuing their mission of giving back to the planet,' a rep for the brand told Daily Mail

'At our distillery, which I was just at the other day, we found a way to take the agave waste, the agave fibres and the water waste, and build this sustainable brick that we are actually donating back to the community of Jalisco,' the Vogue model shared. 

And the daughter of Kris Jenner added: 'Along with saving the planet it's important for us to be friendly to the community as well. We're donating them and building homes for people that need homes.'

Kendall also faced other negative claims regarding her brand. In May Nick Matzorkis, the CEO of Tequila 512, pointed out the striking resemblance Jenner's tequila had to his own. 

Facing backlash: The 25-year-old model has previously faced backlash amid claims of cultural appropriation. She disputed the narrative on The Tonight Show Starring Jimmy Fallon where she stated that she was giving back to the people in the area where 818 is made

Facing backlash: The 25-year-old model has previously faced backlash amid claims of cultural appropriation. She disputed the narrative on The Tonight Show Starring Jimmy Fallon where she stated that she was giving back to the people in the area where 818 is made

He wrote in a now-deleted message on social media: 'Note the similarities including the color, the name and it is made in the same distillery in Tequila Mexico as ours.'  

However, he subsequently clarified his statement and said that he was not accusing Kendall of doing anything wrong.

He told TV station KXAN: 'To be clear, the post does not accuse them of "stealing our idea," but does point out obvious undeniable similarities that in their entirety makes a worthy point on the face of it.' 

Hitting back at critics: 'At our distillery, which I was just at the other day, we found a way to take the agave waste, the agave fibres and the water waste, and build this sustainable brick that we are actually donating back to the community of Jalisco,' the Vogue model shared on The Tonight Show

Hitting back at critics: 'At our distillery, which I was just at the other day, we found a way to take the agave waste, the agave fibres and the water waste, and build this sustainable brick that we are actually donating back to the community of Jalisco,' the Vogue model shared on The Tonight Show

Kendall Jenner

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